AI Prompt Purpose:

Get AI to draft your unique value proposition.

If there is one thing that I’ve seen online business owners struggle with the most, it’s defining their unique value proposition.

A unique value proposition is the reason someone should buy from you over anyone else.

And it isn’t just when it comes to making a purchase. This also applies to your lead magnets.

What makes you different? What makes your lead magnet different? 

And, most importantly, why is that difference in value for your perfect fit client?

So, let’s ask our AI buddy for a bit of assistance.

For best results, use this prompt in a CustomGPT that has all of your marketing copy and content.

AI Prompt Outline:

Prompt 1

Please create a summary of my landing page that {purpose of landing page (helps people x,y,z)}

My primary avatar is {insert primary avatar description}

The outcome that my primary avatar will be able to achieve is {outcome after taking action}

Here is the copy from the landing page:

{landing page copy}

Prompt 2

Please write a detailed and unique value proposition for the outcome promised.

It must reflect the offer or elements in the summary of the landing page that you supplied in the previous chat. 

Please use everything that you know about my avatar to make my unique value proposition relevant and engaging for my avatar.

AI ain’t going anywhere. 

If you are reading this and use AI at least once a week, you are ahead of the game.

But, it feels like we are in a lull at the moment. 

AI in its current form is of limited use to us as online business owners.

Open AI has yet to release ChatGPT 4.5 or 5.

Mark is making noise at Meta but LLAMA 3, but he hasn’t fully rolled it out yet.

But the next wave won’t be an incremental improvement. It will be a massive leap forward.

So hang in there, and keep experimenting and playing with AI.

Your goal is to be perfectly positioned to leverage AI when the next wave hits.

Like everything in your business, you should have a process for generating your AI prompts.

Having a consistent, prompt structure is a huge help. 

Here is an approach I take:

1. Start with Role and Goal

Lay the foundation by clarifying the overarching aim and purpose. It’s about setting the stage, and pointing the LLM in the right direction. 

Example: “Your role is to act as an expert direct response copywriter crafting an engaging email promoting our new online course for entrepreneurs.”

2. Provide Context and Background

Next, delve a bit deeper by offering relevant background information or context. It’s about painting a fuller picture to guide the task. We will normally provide details of our avatar and the outcome that you want to achieve.

Example: “The course teaches proven strategies for growing an online business. The target audience is online entrepreneurs, both established and aspiring. We want to highlight the course’s hands-on activities and personal coaching components.”

3. Clearly Define the Task  

Then, make your expectations explicit by detailing the specific task or output needed. Ensure there is a clear connection between the task and the initial role and goal.

Example: “Please draft a 300-word email copy promoting the online course. The email should spark curiosity, convey key benefits, and encourage the reader to click through to the sales page.”

4. Finish with Content and Rules

Lastly, furnish any existing content to include, use, or expand upon. 

The course name is – {XYZ}

The url is – {XYZ.com}

Please avoid the use of the following words: {skyrocket, crush, etc}

Please write at 5th-grade level in a fun, informal, human voice undetectable to any AI verification software.

Text-to-video AI is coming. And you better be ready when it does.

OpenAI released a beta version of its video platform Sora, to a handful of external people.

OpenAI is also rolling out a text-to-speech model.

This model speaks exactly like you after being fed a 15-second clip.

And, OpenAI isn’t the only one working on text-to-video.

People love videos, especially short form. Every social platform is moving to video first.

Even LinkedIn is about to introduce a short-form video feature.

It’s safe to say the next couple of years are going to be a crazy ride for creators. 

And, the sooner you get started, the better positioned you’ll be to take advantage of the opportunity.

One of the first movers in this space was Runway.

• https://runwayml.com/ 

You can sign up for free and start playing with text to video immediately.

I love how simple and easy this tool is.

You are currently limited to 4 seconds of video output but can extend videos.

The thing I was most impressed with was the image-to-video model.

You can upload a base image and then animate elements of the image to turn it into a video.

Like most things AI. 

Text-to-video will be massively overhyped in the short term and underestimated in the long term.

There is a first-movers advantage to understanding how these models work.

Give yourself the gift of 3 or 4 hours to play with this.

The awesome (and heartbreaking) thing about marketing is there is no “right way”.

What works in one campaign isn’t guaranteed to work in another.

The ad hook that is killing it for your friend could bomb in your campaign.

That’s why marketing is more like science than baking.

In marketing, we try lots of shit; sometimes it works, sometimes it doesn’t. 

Even when we follow the recipe.

So in today’s AI Prompt, we are going to try four different copywriting frameworks to see which one will create the highest converting Meta ad copy.

• LAUNCH AI Prompt – Your 4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Leverage is one of the keys to getting people to take action.

Leverage can be used for good and for bad.

In the LAUNCH NOW Framework, we only use leverage to get people to take the actions they know they need to.

The best way to understand leverage is by spending time face-to-face with your perfect-fit client.

But often, that is not possible. For the times that it isn’t, then ChatGPT can be the next best thing.

Here is a 3 part prompt to start building your Leverage Triangle.

Prompt Objective:

To identify our perfect-fit clients’ key pain points and desires and create the circumstances necessary for them to take action and move toward their goals.  

Prompt Outline:

All 3 prompts should be entered one at a time into the same chat. 

Prompt 1: 

I want you to be an expert customer profiler and direct response marketer.

I will ask you to identify my perfect-fit client’s primary pain points and desires so I can draft compelling copy for my marketing and sales funnels.

My avatar are {insert avatar description}

I help them {insert description of what you help them achieve}

What are the top 5 pain points that keep my perfect-fit clients awake at night?

Prompt 2: 

If my perfect-fit client does not take action and solve their primary pain point, what will their life and business look like in 10 years?

Prompt 3: 

If my perfect-fit client takes action and solves their primary pain point, what will their lives look like in 10 years?

I completed this prompt series in ChatGPT, Claude-2, Gemini-Pro (Bard) and LLaMA. Here is how I ranked their outputs:

1. Claude-2
2. ChatGPT
3. LLaMA
4. Gemini-Pro

Getting specific on your front-end messaging requires intimate knowledge of your Perfect-Fit Client. 

Specific messaging is only beneficial when it hits your target client right in the feels.

Let’s see how ChatGPT can help you dial in your messaging.

The next few weeks will build on each other, so make sure you bookmark the chat in ChatGPT and create a working document to save the output.

Perfect Fit Client Avatar Deep Dive

I want you to act as an expert Market Researcher and client profiler.

Your job is to draft up to 3 detailed avatar descriptions for my Perfect-Fit Client (PFC).

My business helps {avatar niche/industry (e.g. online business owners)}

The number one pain point my PFC experiences is {primary problem}

I help my clients achieve {primary outcome} without {primary frustration / negative outcome}

Please draft a detailed description of up to 3 primary avatars for my business. 

In your avatar description, please outline what is at stake for my PFC if they don’t solve this problem.

Please also describe will my PFC’s life will look like when they solve their primary problem.

Over the past 3 to 4 months I’ve been experimenting with Poe.com.

Poe.com is an AI Chatbot similar to ChatGPT.

Here at L.A.U.N.C.H., we try to prevent subscription creep at all times, but this is definitely a low-cost subscription that we think you may love.

The big benefit of Poe.com is that it gives you access to the majority of the popular language models.

Each language model has certain limitations placed on it by its developers.

This means that some services are better at writing marketing copy while others are better at writing long-form copy, and others have stronger content filters, which makes their outputs more generic.

When you log into Poe.com, you can select the model you want to chat with.

So now, with a little research, you can make sure you are using the best tool for the job.

Poe.com also lets you create CustomGPTs and lets you share your GPTs with others.

Poe.com has turned this into an extensive library of highly specialized bots for you to explore and use.  

Just some of the models Poe.com gives you access to include:

• GPT-4 
• Claude100k (75,000 words)
• DALL-E-3
• StableDiffusionXL
• ChatGPT4
• ChatGPT4-32k (24,000 words)
• Llama2

Poe.com is the swiss army knife of AI Chatbots. And at the same monthly price as ChatGPT it’s well worth checking out.

We’ve been very impressed with its useability and outputs.

Less than a year after OpenAI launched ChatGPT, they released a feature that instantly makes ChatGPT 1,000 times more powerful.  

That’s the ability to build your own CustomGPT and train ChatGPT specifically on your content, audience, and what’s working for you and your competitors.

This opens up massive opportunities when optimizing your ads, opt-in, and sales pages.

If you haven’t set up a custom GPT yet, here are some simple steps to get you started.

• Set up a training folder

Create a folder to store all the files related to your CustomGPT. This includes Facebook ad data, opt-in page copy, sales sequence email copy, email stats, sales page copy, other high converting ad, landing page, and sales page copy.

Save everything as a .csv or .txt file to make it as easy as possible for the CustomGPT to read, understand, and learn your data.

• Creat your GPT

•  Click Explore under the ChatGPT logo in the top left hand corner of ChatGPT.

ChatGPT is a horrible copywriter. There I’ve said it. However, it is an amazing impersonator that can help you easily unlock the art of direct response mastery.

Next time you are asking ChatGPT for copy, give it a famous copywriter to mimic.

Let’s say you are asking ChatGPT to draft a headline for your opt-in page.

Set your ChatGPT prompt up as normal. Here’s the previous library to choose from:

• https://michealoneill.com/category/blog/launch/a-i/ 

Then ask ChatGPT to refine the headlines in the voices of one of the direct response greats.

Here’s my go to list:

• Eugene Schwartz
• Gary Halbert
• Joseph Sugarman
• Claude Hopkins
• David Ogilvy
• Bob Bly
• Clayton Makepeace
• John Carlton
• Ben Settle
• Todd Brown
• Jeff Walker
• Dan Kennedy
• Brian Kurtz

It’s scary to see how well ChatGPT can ape the voices of these copywriters.

The style and tone might not be right for your audience, but it is cool to see the different slants put on each headline by these legends of Direct Response Mastery.