How to Master the Organic Traffic to Your Webinar Funnel

June 24, 2022May 2, 2024 Micheal O'Neill

How to Master the Organic Traffic to Your Webinar Funnel

Unlock the secrets of organic business growth and discover how to scale your online business without relying on ads.

Organic Business Growth Without Ads

Another friend of the L.A.U.N.C.H Newsletter, Ross Bridgeford, has just wrapped up his Live Energized Alkaline Diet Launch.

Watching someone selling a marketing or online business growth product is a great way to learn about launching. And, I think it is equally important to watch high-grossing launchers in other industries too.

Ross has built a large and loyal following.

47.4% of his traffic is direct. This means either traffic he or his JV’s send. 45.19% of his traffic comes from organic searches.

It looks like Ross spends $0 on paid advertising. Proof that you can build a big business online without running ads. (And if you have the patience!)

The remaining traffic all comes from Facebook. Proof that you don’t need to be on all the social platforms to build an online business either.

Some key takeaways:

Pre-headers are valuable. Ross packs in 3 critical bits of info. It’s FREE. It’s on-demand – let’s people know it is pre-recorded, and they don’t need to attend live. The dates of the workshop. There is no need to list the specific dates, just the range so people can prepare.
He uses a version of the primary promise + (without) headline and twists it positively. Get the result you want while making it easy and enjoyable.
Ross immediately calls out one of the big frustrations – “yo-yo” and “stop-start” most people will connect with this as part of their journey.
I don’t think he needs to repeat the headline in the body copy – “easy achievable lifestyle”.
I think he misses a trick outlining the benefits of alkalinity. There is no transformation anywhere in this section. There is a big opportunity to up conversion rates on this page.
“Click to Sign Up” is a lazy call to action. Include the outcome or transformation in your CTA for better results
The below the fold section is strong. It would be stronger if it focused more on the transformation. It is primarily focused on the stuff of the workshop rather than what people’s lives will be like when they have completed the workshop. In saying that it does make me curious about what the 20% that will get me the greates results are and how I could make these habits automatic.
By the way check out Atomic Habits. If you can work the principles of this book into your program you will get massive results for your audience.

Webinar Opt-in Page Swipe File

SWIPE FILE – Ross Bridgeford – Webinar Opt-in Page

Launch Newsletter #220624

June 24, 2022August 11, 2023 Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

Welcome to the L.A.U.N.C.H Newsletter.

We’re your buddy who explains what’s going on in the online business world.

And I mean a real buddy. Like, if your phone was plugged in charging at 15%…and our phone had 2%…we’d leave your phone plugged in. #realbuddy

We have another cracker for you today so let’s dive straight in….

L – Latest News

Brits To Kick GDPR To Touch

The UK Government has announced that it’s ditching GDPR regulations.

If you are into that sort of thing, you can read the official release here.

The principles driving GDPR are essential. Especially in a world where the tech giants have a front seat, access-all-areas pass to our lives.

It is fundamental in protecting people’s personal healthcare, finance, lifestyle, and intimate personal data.

The practical application of GDPR for small businesses and online marketers has been a nightmare.

A lot of annoying pop-ups and silly requirements for hairsplitting declarations that, in many cases, are unenforceable.

Well, the UK has had enough. So they’re kicking GDPR to the curb.

They want to simplify Data Protection.

Unfortunately, governments (not just the UK!) have a terrible track record with simplification.

The potential implication for us as online marketers is that we will need not just to comply with CCPA, CAN-SPAM, and GDPR but now some other UK Act.

The problem occurs when you try to draft a piece of legislation that governs a company like Facebook or Google while at the same time applying to a small business.

In our case a course creator or membership site owner targeting $1m to $10m a year.

I am sure they will try their best, but this is something to keep an eye on.

Twitter Goes Long

What an interesting couple of months for Twitter.

Elon offers to buy them (with some spare change he found down the back of the couch!)

Then he pulls out of the deal and plummets their share price, voicing concerns over the number of fake accounts.

All along, Twitter is still struggling to make profits on the scale of the other big tech companies.

All that aside, from a users perspective Twitter is a gold mine.

It is where all the really smart people hang out.

And they don’t just hang out, but they share what they do daily.

No platform holds a candle to Twitter when it comes to gaining knowledge, insight, and learning.

What’s more it’s by far and away the best platform to connect and interact with the top minds in any field.

Where other platforms are continuously coming up with new post formats to jump on the latest craze, Twitter has remained loyal to its roots.

Twitter favors text-based posts. Their last update bumped the limits from 180 to 240 characters per post.

Well, now they are about to GO LONG.

On June 22, 2022, Twitter announced that it was merging newsletter subscriptions into @TwitterWrite and releasing Twitter Notes.

Twitter Notes will allow people to write long-form content on Twitter.

I think this will be a massive addition to the platform. I learn so much from Twitter threads as it is, and I can’t wait to see how the Twitter community takes to Twitter Notes.

Virtual Events Defend Their #1 Title

Events are a crucial conversion tool in the course creator and membership site owners’ toolbox.

While webinars hit their peak during the pandemic and are now in decline. Virtual events are still going strong.

Event marketers expect that almost two-thirds of their future events will be virtual or hybrid.

Speaking to the big names in our industry their virtual events are cheaper to run, cheaper to fill and convert better than their IRL in person events.

This seems like a win-win-win to me.

Definitely something you should have on your radar if you don’t have them in your marketing mix.

Hopin is a virtual event hosting platform. The platform doesn’t get much attention in the knowledge commerce space but is massive in other industries.

Hopin have released a guide to hosting virtual events in 2022 and it is well worth a read.

You can get your copy here:

The 2022 Guide to Hosting Virtual Events Worth Attending

A – Awesome Swipe

I love simple opt-in pages.

People feel compelled to write loads of “stuff” to drive opt-ins and increase conversions.

Often refining the core promise and making it as attractive as possible in as few words as possible will get you a better result.

Last week when I was rooting around Ryan Levesque’s Quiz Funnel Workshop Launch I came across a secondary opt-in page.

This page was built specifically for JV Partners.

This is a great play by Ryan. It makes it easy for partners to explain a simple value proposition, “18 Proven Quiz Funnel Templates,” rather than a multi-part Workshop.

When people opt-in for the templates, they immediately get offered the Workshop. It’s like an upsell from one “free thing” to a higher value “free thing”.

It works best when the higher value “free thing” requires more input and effort from the requester, and there is a longer timeline to achieve the outcome.

If you can’t condense the reason, someone should opt-in to your lead magnet into a headline and 1-2 lines of text you will struggle to convert.

Some key takeaways:

18 – Use of number – makes it specific. 18 is an unusual number. This makes it seem more authentic.
PROVEN – This speaks to the likelihood of success.
TEMPLATES – Also speaks to likelihood of success. And it also decreases the perceived level of work required on behalf of the optee (optee – is that really a word?! It is now!)
QUIZ FUNNEL – This opt-in page is targeted at people who are aware of the problem (I want more leads), aware of the solution (quiz funnels are suitable for lead generation), and possibly the product (I want to or I have launched a quiz funnel). As a result, I give Ryan a pass on having no transformation in his title.
FREE – Notice the prominent use of the word FREE. Not only is it all caps it is also highlighted in orange
BONUS CASE STUDIES: For people at this stage of awareness, finding out how other people have implemented their Quiz Funnels is extremely helpful. But guess what…. It is also a great way for Ryan to demonstrate how fantastic his coaching program and software are. This means he can sell and serve at the same time.
CTA – Transformative CTA’s, in general, will convert better. Still, as there was no transformative promise in the headline or body, Get the Templates FREE!, rounds out the page nicely.

U – Uplevel Ads

AdEspresso is a Facebook, Instagram & Google Ad management platform. They simplify the ad creation, publication, and result reporting process. Definitely not for you if you are just getting started, but if you are looking to scale your adverting efforts and budget, then it is worth taking a look.

They have just released a blog post with 20 great examples of Instagram Ads.

20 Inspiring Instagram Ad Examples from 2022

Mission Possible! – Your Challenge, Should You Chose To Accept It

I love playing a game: How would I improve that ad?

Take 15 minutes.

3 minutes to scan all the ads
2 minutes to pick 2 ads to review
5 minutes review and improve the ads

One of the best frameworks for thinking about this is: AIDA

A – Attention
I – Interest
D – Desire
A – Action

Challenge yourself to find what they did well in each of the four areas and then redraft the ad based on the framework and what you know about the product and its end user.

If you were to play this game every day for 30 days your copy skills would be dramatically better.

N – Now Launching

Another friend of the L.A.U.N.C.H Newsletter, Ross Bridgeford, has just wrapped up his Live Energized Alkaline Diet Launch.

Ross has built a large and loyal following.

47.4% of his traffic is direct. This means either traffic he or his JV’s send. 45.19% of his traffic comes from organic searches.

It looks like Ross spends $0 on paid advertising. Proof that you can build a big business online without running ads. (And if you have the patience!)

The remaining traffic all comes from Facebook. Proof that you don’t need to be on all the social platforms to build an online business either.

Some key takeaways:

Pre-headers are valuable. Ross packs in 3 critical bits of info. It’s FREE. It’s on-demand – let’s people know it is pre-recorded, and they don’t need to attend live. The dates of the workshop. There is no need to list the specific dates, just the range so people can prepare.
He uses a version of the primary promise + (without) headline and twists it positively. Get the result you want while making it easy and enjoyable.
Ross immediately calls out one of the big frustrations – “yo-yo” and “stop-start” most people will connect with this as part of their journey.
I don’t think he needs to repeat the headline in the body copy – “easy achievable lifestyle”.
I think he misses a trick outlining the benefits of alkalinity. There is no transformation anywhere in this section. There is a big opportunity to up conversion rates on this page.
“Click to Sign Up” is a lazy call to action. Include the outcome or transformation in your CTA for better results
The below the fold section is strong. It would be stronger if it focused more on the transformation. It is primarily focused on the stuff of the workshop rather than what people’s lives will be like when they have completed the workshop. In saying that it does make me curious about what the 20% that will get me the greates results are and how I could make these habits automatic.
By the way check out Atomic Habits. If you can work the principles of this book into your program you will get massive results for your audience.

C – Creator Central

Everyone Wants To Be Like……TikTok

Or my other favorite Mike >>>

Meta has announced that your Facebook feed will become much like TikTok.

They plan to overhaul the feed to make it content-based rather than friend-based.

This could herald a return to organic reach on Facebook, which would be a big thumbs up.

Likewise, Alphabet noted in their Q1 earnings report for YouTube that action on YouTube Shorts is through the roof.

They are adamant that there is nothing to worry about from TikTok.

This sounds a little like your drunk friend holding on to the bar for dear life at 2am in the morning, telling you they aren’t drunk…..

….or the politicians and bankers telling you the economy has never been stronger and that there is 0% chance of a recession, the day before the recession hits.

If you examine the layout of the YouTube home and feed pages, it is clear that YouTube is pushing shorts massively.

I don’t know how much of the popularity of YouTube Shorts is down to YouTuber’s desire to consume the content or YouTube’s ability to get shorts in the way of your eyeballs. Only time will tell.

Either way, even if you are not a fan of TikTok, you better pay attention to the format and how to gain traction on the platform. Because soon, no matter which platform you favor, everyone will be playing the TikTok game.

Speaking of Games

Want to understand how the different algorithms work?

Check out this awesome breakdown of how the algorithms for eight primary social media platforms work.

A Guide To Social Media Algorithms & How They Work

Socrates said that “The beginning of wisdom is the definition of terms”.

Similarly, the starting point of success on social is understanding the algorithms.

I love how this post breaks it down for each platform in an easy-to-read and understandable way.

H – Hot Take

“Experts tell you how they did it. A master will tell you how you should do it”

For every model you create understand that just because it worked for you or it got others a result, it may not work for everyone.

What works for one person may not work for everyone.

It is as important to teach people how to think through solving their problem as it is to give them a set of steps they blindly implement.

Everyone of your students is unique. They are all coming from a different place, they all have different goals.

Respect that by creating flexible frameworks and showing them where they can be bent and where they will break down.

What you do matters. Keep going. The world needs you.

Micheal

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch

Driving Opt-Ins to a Quiz Funnel Workshop Launch

June 24, 2022March 21, 2024 Micheal O'Neill

Driving Opt-Ins to a Quiz Funnel Workshop Launch

I love simple opt-in pages.

People feel compelled to write loads of “stuff” to drive opt-ins and increase conversions.

Often refining the core promise and making it as attractive as possible in as few words as possible will get you a better result.

Last week when I was rooting around Ryan Levesque’s Quiz Funnel Workshop Launch I came across a secondary opt-in page.

This page was built specifically for JV Partners.

This is a great play by Ryan. It makes it easy for partners to explain a simple value proposition, “18 Proven Quiz Funnel Templates,” rather than a multi-part Workshop.

When people opt-in for the templates, they immediately get offered the Workshop. It’s like an upsell from one “free thing” to a higher value “free thing”.

It works best when the higher value “free thing” requires more input and effort from the requester, and there is a longer timeline to achieve the outcome.

If you can’t condense the reason, someone should opt-in to your lead magnet into a headline and 1-2 lines of text you will struggle to convert.

Some key takeaways:

18 – Use of number – makes it specific. 18 is an unusual number. This makes it seem more authentic.
PROVEN – This speaks to the likelihood of success.
TEMPLATES – Also speaks to likelihood of success. And it also decreases the perceived level of work required on behalf of the optee (optee – is that really a word?! It is now!)
QUIZ FUNNEL – This opt-in page is targeted at people who are aware of the problem (I want more leads), aware of the solution (quiz funnels are suitable for lead generation), and possibly the product (I want to or I have launched a quiz funnel). As a result, I give Ryan a pass on having no transformation in his title.
FREE – Notice the prominent use of the word FREE. Not only is it all caps it is also highlighted in orange
BONUS CASE STUDIES: For people at this stage of awareness, finding out how other people have implemented their Quiz Funnels is extremely helpful. But guess what…. It is also a great way for Ryan to demonstrate how fantastic his coaching program and software are. This means he can sell and serve at the same time.
CTA – Transformative CTA’s, in general, will convert better. Still, as there was no transformative promise in the headline or body, Get the Templates FREE!, rounds out the page nicely.

Your Challenge, Should You Chose To Accept It

June 24, 2022August 10, 2023 Micheal O'Neill

Your Challenge, Should You Chose To Accept It

They have just released a blog post with 20 great examples of Instagram Ads.

20 Inspiring Instagram Ad Examples from 2022

Mission Possible!

I love playing a game: How would I improve that ad?

Take 15 minutes.

3 minutes to scan all the ads
2 minutes to pick 2 ads to review
5 minutes review and improve the ads

One of the best frameworks for thinking about this is: AIDA

A – Attention
I – Interest
D – Desire
A – Action

Challenge yourself to find what they did well in each of the four areas and then redraft the ad based on the framework and what you know about the product and its end user.

If you were to play this game every day for 30 days your copy skills would be dramatically better.

Everyone Wants To Be Like……TikTok

June 24, 2022March 21, 2024 Micheal O'Neill

Everyone Wants To Be Like……TikTok

Or my other favorite Mike >>>

Meta has announced that your Facebook feed will become much like TikTok.

They plan to overhaul the feed to make it content-based rather than friend-based.

This could herald a return to organic reach on Facebook, which would be a big thumbs up.

Likewise, Alphabet noted in their Q1 earnings report for YouTube that action on YouTube Shorts is through the roof.

They are adamant that there is nothing to worry about from TikTok.

This sounds a little like your drunk friend holding on to the bar for dear life at 2am in the morning, telling you they aren’t drunk…..

….or the politicians and bankers telling you the economy has never been stronger and that there is 0% chance of a recession, the day before the recession hits.

If you examine the layout of the YouTube home and feed pages, it is clear that YouTube is pushing shorts massively.

Speaking of Games

Want to understand how the different algorithms work?

Check out this awesome breakdown of how the algorithms for eight primary social media platforms work.

A Guide To Social Media Algorithms & How They Work

Socrates said that “The beginning of wisdom is the definition of terms”.

Similarly, the starting point of success on social is understanding the algorithms.

I love how this post breaks it down for each platform in an easy-to-read and understandable way.

Launch Newsletter #220616

June 24, 2022August 11, 2023 Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

What’s up? Welcome to the L.A.U.N.C.H Newsletter.

Think of us as your friendly neighborhood…….. geek.

We spend all week neck-deep in the bottomless swamp that is the internet. Searching for actionable steps so you can attract more leads and smash your launch goals.

But we don’t just bring you the common garden variety issues. No, the L.A.U.N.C.H Newsletter brings you the “FL” grade flawless diamond topics.

And, we break it all down into what it means for you, a course creator or a membership site owner.

Let’s dig in….

L – Latest News

New Facebook Lead Generation and Customer Acquisition Tools

Facebook is adding a range of new lead generation and customer acquisition tools.

Facebook Lead Ads are a quick and easy way to test ad concepts and launch campaigns. The best thing about Lead Ads is that people don’t leave Facebook to opt-in for your free stuff. Instead, everything happens on the Facebook platform.

As everything is on the Facebook platform, you don’t have to worry about iOS 14.5, tracking, attribution, or landing page conversion rates.

In the (very, very, very near) future cookieless world, it is a safe bet that this type of lead generation will become ever more popular.

Facebook also knows it’s in its own best interests to make it easy for people to get started and see results quickly and easily.

The new tools will help improve your lead generation management, making it easier for you to convert leads into paying customers.

They include the following:

A Quote Request option for Instagram. You will be able to add a “Get Quote” button to your profile and stickers in Stories. The upgrade will allow you to ask pre-defined questions to streamline the quote process. If you have multiple offers or levels of membership and coaching, this could be a great way to pre-qualify new leads.

Partner integrations. Lead Ads are great, but to get your leads over to your CRM, you need a tool like Zapier, automate.io, or LeadsBridge. Now you can connect your Lead Ads directly to over 600 CRM platforms. Again making your life that little easier!

Instant Forms are getting an upgrade. You will have greater flexibility in the design, personalization, and content options. This should increase your conversion rates plus gives you lots of room to innovate
(PS Every platform rewards early adopters of new ad placements with much lower CPM. Get in there early for cheap leads)

Filtering leads with Instant Forms. This has so many applications. You can use the answers to multiple-choice questions in Instant Forms to determine which leads may or may not be a good fit and filter them accordingly. This means you will be able to tailor your communication and offers depending on the answers given.

Gated content. Doubling down on the “everything on platform trend”. You will now be able to serve gated content directly on Facebook after a lead form has been filled out. This avoids the need to immediately pass the lead over to your CRM. Great if you want to test a concept or run a low-fuss campaign.

A – Awesome Swipe

Love or hate his style, Russel Brunson’s copy is always on point. This is a simple above-the-fold opt-in page for a 5 Day Challenge.

Some key takeaways:

The countdown timer in the header instantly creates urgency.
The attention section instantly helps people identify if this is for them and answers the question, “do I belong here?”.
“5 Short Days” “5 days”: tells people when exactly they can expect the promised result, and “short” gives a feeling of reducing the time delay to achieving the key promise.
“Exact Step By Step Method” provides a container for how the results will be delivered. It tells you that Russel has a process. He isn’t just making stuff up on the spot. It tells you that he has helped others do it before. It tells you that if you follow the process, you too can get the promised result.
Russel stresses the words “For Free” twice. This is proven to increase on-page conversions. However, some people worry that it will attract a certain sort of individual that is interested in “For Free” but may not be as interested when it comes to a “For Fee” offer.
The additional bonus here is smart. Getting an opt-in for a challenge, webinar or launch is only the starting point on the path to a sale. Once you have their email address, you have to work as hard if not harder, to get them to show up for the deliverable. Russel seeds this early in play.
Not one but two “free listing building software products” from the founder of the No.1 lead generation and sales software company in the world is a big incentive. But to get it you have to show up.
The Call To Action (CTA) is strong and clear. The green is not a Clickfunnels brand color. You will also notice that it is a different green than is used in the logo and the countdown timer. The goal is to ensure that the CTA is unique and stands out on the page. Psychologically while green is associated with “GO” neon green is also associated with vitality and excitement.
Subline on CTA. You will also notice the subline on the CTA. In this, Russel tells people that they need to enter their email. Some people are not eager to give up their email. So he links the giving of the email to the benefit being offered. This will reduce sign-up friction and is designed to ensure minimum drop-off from stage one of the opt-in to stage 2 of the opt-in, which is submitting your details.

U – Uplevel Ads

I promise this isn’t going to turn into a Russel Brunson super fan newsletter!

Now that you have seen the opt-in page, you might as well look at one of the Facebook Ads Russel uses to drive traffic to his 5 Day Lead Challenge.

This is what I classify as a medium-form ad. Russel and his team are fantastic storytellers and copywriters, so most of his ads are long-form, but this one gets down to business quickly.

Some key takeaways:

HEADLINE:

What would you do with an extra 10, 100 or 1,000 New Leads Per Day? I love this. He has made something that is unquantifiable specific. A wide range of people will join the challenge. They will have varying goals and dreams. They will also have varying limiting beliefs.

I usually am not a fan of casting a wide net. Specificity for the WIN! But I think this headline does a great job of appealing to a broad audience in a specific manner.

DESCRIPTION:

Don’t be lazy. If you use the description section, don’t just repeat the headline. It looks silly.

As the description only shows in a couple of ad formats, I have stoped using it. Sometimes I like to throw in an Easter egg but that is how I look on it.

CREATIVE:

Russell and his team crank out creatives like there is no tomorrow. It is not unusual to see 10-20 creative variations for a single ad.

They do a great job of creating curiosity in this image. “What’s under the post-it notes?” “What’s the magnet that is attracting all the leads?”

I also think the handwritten flip chart brings an element of authenticity and personal touch to the ad.

Talking about personal, I’ve found that creatives with the key person or entrepreneur, can outperform stock or non-human images. When launching ad campaigns for course creators and membership site owners, I always include at least one image or video of the key person.

BODY:

A solid hook. Who doesn’t want an “endless stream of hot leads for your business”?

It could be argued that this isn’t the most imaginative hook and it certainly isn’t unique. For Russel, this is ok because he has the name and brand to carry it. For us mere mortals we may have to try a little harder.

The hook leads you into the headline from the opt-in page. When starting a lead generation campaign this is always one of the first ads I draft. The ad stats will give you immediate feedback on the effectiveness of the core promise, headline, and body copy. You can then use your ad data to optimize your opt-in.

Notice that Russel doesn’t simply list what he will talk about each day. Words like “Unlimited Leads” & “Creating Your Onepager” build curiosity and intrigue.

It is always a good idea to include links to your opt-in page in the body of your ad copy. This increases your Outbound Click-Through Rate (CTR). That’s the second critical success metric of any campaign.

All Caps is a good way of drawing attention to elements in an otherwise very plain section. Use it sparingly, however, as neither Facebook nor their users like you shouting all the time!

BONUS TIP:

If you do want to add additional formatting like bold, italics, strikethrough etc. to your body copy, check out this website: https://yaytext.com/

Again, use sparingly and be aware that your formatting might not always show up.

N – Now Launching

Our friend Ryan Levesque and the Ask Method Company are in the middle of their primary Ask Method Launch. This launch leads to the promotion of their signature Ask Method Coaching Program.

At its core, this is a very simple opt-in format with a couple of very cool twists.

Headline, Subhead, Video/Image, Body Copy (+3-5 bullet points), CTA & Opt-in Form. Everything I teach people to do.

As the Quiz Funnel guy, you would expect Ryan to have segmentation options up front. The twist here is that you can see the segmentation upfront before clicking the opt-in button.

It is interesting that he has stepped up from 4 buckets to 5 over the past year or two. If you have been following Ryan you will spot that “Local Small Business” is a new target for him.

For those of us who have offline businesses too, this is something to pay attention to.

However, the most interesting element is the fact that there is a $100 fee associated with the Workshop, but they give you a discount code on the page.

I think this is genius. This allows Ryan to place a value on the training but not limit opt-ins and thus the total addressable market for his launch.

This strategy has been around for a long time in the direct marketing space, but this is the first time I have seen a big-name launcher take this approach.

Paid workshops, challenges, and launches are definitely on the rise. The strategy is easier for smaller operators to adopt, but when the revenue goal for your launch is $5m+, the thought of charging people admission is daunting. This hybrid model could be a great idea for your next launch.

C – Creator Central

If you have been paying attention, the last couple of weeks has been a variable blood bath for both Crypto and Web3.

No one ever said the road would be smooth. Look at the adoption of any new technology, whether the railroads or the internet, and you will see similar bumps and hollows.

A couple of bad months doesn’t change the fact that Web3 is here and it’s here to stay.

The question then becomes, what impact will it have on us the course creators and membership site owners?

I for one am no fan of badly drawn Apes, Punks, or Crypto Kitties. But, I believe NFTs hold the future for how creators will monetize their knowledge and experience. Specifically through utility NFTs.

Utility NFTs can provide your members with access to content and events, and they can also provide big benefits to the holders.

Whatever the financial and regulatory treatment I see them as enabling your audience to invest in you and not just gain benefit in consuming your content but getting real-life returns and the potential for upside growth on their investment.

Keep an eye on this space. Like many things, it will happen “gradually then suddenly”. The people who are prepared and ready to move at the right time will have a massive opportunity.

Starbucks have already jumped on board and launched an NFT with unique experience and benefits.

You can read all about it here:

Starbucks to launch NFTs this year, offering access to ‘unique experiences and benefits’

Hat tip to corporate marketing bullshit right here:

“extend its brand’s concept of the “third place” — meaning a place between home and work where people can feel a sense of belonging over coffee.”

I lie awake all night, every night, yearning for a sense of belonging over my coffee!

H – Hot Take

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

Jane Goodall

As course creators and membership site owners I believe you make a bigger difference than you will ever know.

Your course or membership isn’t just a pile of content.

It’s a safe place for people to feel at home, to feel seen, respected, connected, belonging and part of something bigger.

In an ever more divided world your vision and goals for your business will have an impact far beyond your Profit & Loss statement.

What you do matters. Keep going. The world needs you.

Micheal

P.S. If you like this newsletter and want to support it, you can:

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cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
XSRF-TOKEN	1 month	The cookie is set by Wix website building platform on Wix website. The cookie is used for security purposes.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_6P9ZE5BX8S	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_189494890_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjid	never	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
ajs_anonymous_id	never	This cookie is set by Segment.io to check the number of ew and returning visitors to the website.
ajs_user_id	never	The cookie is set by Segment.io and is used to analyze how you use the website
CONSENT	16 years 5 months 11 days 15 hours 24 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duration	Description
_calendly_session	21 days	No description available.
ajs_group_id	never	This cookie is set by Segment.io. The purpose of the cookie is currently not identified.
attribution_user_id	1 year	This cookie is set by the provider Typeform. This cookie is used for Typeform usage statistics. It is used in context with the website's pop-up questionnaires and messengering.
b1g1_session	2 hours	No description
CloudFront-Key-Pair-Id	5 years	No description available.
CloudFront-Policy	5 years	No description available.
CloudFront-Signature	5 years	No description available.
debug	never	No description available.
remember_audience_3dc7a913ef5fd4b890ecabe3487085573e16cf82	5 years	No description
searchie_session	1 month	No description
yt-remote-connected-devices	never	No description available.
yt-remote-device-id	never	No description available.

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