Your Challenge, Should You Chose To Accept It

AdEspresso is a Facebook, Instagram & Google Ad management platform. They simplify the ad creation, publication, and result reporting process. Definitely not for you if you are just getting started, but if you are looking to scale your adverting efforts and budget, then it is worth taking a look.

They have just released a blog post with 20 great examples of Instagram Ads.

Mission Possible! 

I love playing a game: How would I improve that ad?

Take 15 minutes. 

  • 3 minutes to scan all the ads
  • 2 minutes to pick 2 ads to review
  • 5 minutes review and improve the ads

One of the best frameworks for thinking about this is: AIDA

  • A – Attention
  • I – Interest
  • D – Desire
  • A – Action

Challenge yourself to find what they did well in each of the four areas and then redraft the ad based on the framework and what you know about the product and its end user.

If you were to play this game every day for 30 days your copy skills would be dramatically better.

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