Everyone Wants To Be Like……TikTok
Meta has announced that your Facebook feed will become much like TikTok.
They plan to overhaul the feed to make it content-based rather than friend-based.
This could herald a return to organic reach on Facebook, which would be a big thumbs up.
Likewise, Alphabet noted in their Q1 earnings report for YouTube that action on YouTube Shorts is through the roof.
They are adamant that there is nothing to worry about from TikTok.
This sounds a little like your drunk friend holding on to the bar for dear life at 2am in the morning, telling you they aren’t drunk…..
….or the politicians and bankers telling you the economy has never been stronger and that there is 0% chance of a recession, the day before the recession hits.
If you examine the layout of the YouTube home and feed pages, it is clear that YouTube is pushing shorts massively.
I don’t know how much of the popularity of YouTube Shorts is down to YouTuber’s desire to consume the content or YouTube’s ability to get shorts in the way of your eyeballs. Only time will tell.
Either way, even if you are not a fan of TikTok, you better pay attention to the format and how to gain traction on the platform. Because soon, no matter which platform you favor, everyone will be playing the TikTok game.
Speaking of Games
Want to understand how the different algorithms work?
Check out this awesome breakdown of how the algorithms for eight primary social media platforms work.
Socrates said that “The beginning of wisdom is the definition of terms”.
Similarly, the starting point of success on social is understanding the algorithms.
I love how this post breaks it down for each platform in an easy-to-read and understandable way.