I’m not the biggest fan of Amy’s Offer Page headline.

It is generic and bland. 

Now don’t get me wrong, Amy’s launch will gross over $5,000,000.

But she and her team are copy geniuses, and I expect more.

Revenue simplified doesn’t mean anything.

And people don’t lie awake at night in pain wondering how they will “untie their earnings from their hours”

Yes, I know the point they are going for that that isn’t how people would talk about the problem they are facing.

But hey, when you’ve put in the pre-work with your audience and build anticipation and desire with a killer Bootcamp and Masterclass, your headline doesn’t have to shoulder all the burden of conversion. 

Launch Swipe Files

• SWIPE FILE – 0062 – Amy Porterfields – Masterclass Opt-in
• SWIPE FILE – 0062 – Amy Porterfields – Digital Course Academy Registration Sneak Peak
• SWIPE FILE – 0062 – Amy Porterfields – Digital Course Academy Registration

Onto the sales page.

Straight up, the headline is hard to read. 

You are better off with no hero image than one that interferes with your headline.

I’m going to give Nathania a break here. 

I narrowed the window width to screen grab the page.

However, testing your hero in various dimensions is important.

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

It shows you what your landing page looks like in various formats. 

iPhone 13 View

You know we love nothing more than a good launch around here.

And they don’t come any better than Stu McLaren’s Membership Workshop launch.

Stu’s once-a-year launch is a masterpiece.

Let’s look at the lineup for Stu’s workshop.

Part 1 – The Membership Movement (Thursday, April 4 at 3 pm ET)

• The 3 characteristics of a great membership market
• Is your market suited to a membership?
• A powerful tool to determine if your membership idea will flop or fly

Register for Part 1 Now

Part 2 – The Success Path (Monday, April 8 at 3 pm ET)

• The simple but most important element of any membership site
• The 4 real reasons why people will join your membership
• What hooks your members to stay and keep paying month after month

Register for Part 2 Now

Part 3 – The Membership Blueprint (Thursday, April 8 at 3 pm ET)

• Stu’s proven step-by-step for starting a low-stress, highly profitable membership
• What you need to attract the right members and keep them for the long haul
• The most important steps that can make or break any membership business

Register for Part 3 Now

If you want to attract leads or sell stuff online, you need to pay attention to this launch. 

A couple of weeks ago, we looked at Phase 1 – Launch Awareness.

Today, we’re going to look at Phase 2 – Pre-Launch Engagement.

Stu’s running with a traditional 3 part workshop launch.

Stu’s launch follows Jeff Walker’s PLF model closely with a couple of Stu’y tweaks.

If you’ve been online for over 5 minutes, you’ve probably experienced a PLF Launch.

The “explain it to me like I’m 5”, version of a PLF launch is –

• Run 3 workshops over 3/7 days (Pre-Launch)
• Then make an offer for people to join your program for 4/7 days (Open Cart)

Nice and simple in theory……..BUT……

The biggest mistake I see people (even experienced launchers) make is sequencing.

Just teaching 3 random topics in your workshop isn’t going to move people to buy.

Pay attention to how Stu structures and sequences his workshop topics.

Let’s put ourselves into the shoes of Stu’s perfect-fit client.

Maybe you have an existing coaching, service, or bricks-and-mortar business.

Or maybe you are working a 9-to-5.

You know you need to make a change. 

Maybe your cash flow is lumpy, or you’re sick of working 80 hours a week. 

You know there is a better way to make money and live your life.

You’ve heard of memberships before, but you are not sure if they are for you.

What’s your #1 question or pain point?

Can a membership work for me? Will my idea work? Do people want it?

And that’s exactly what Stu answers in his first Workshop.

We have to meet our perfect-fit client where they are. 

Stu goes all in on the big opportunity in Workshop 1.

Now, if you have bought into the opportunity, the very next question you’ll have is:

What will I include in my membership? Will people buy it? Will people stay in it?

And that’s what Stu covers in Workshop 2.

Then, finally, in Workshop 3, Stu outlines the entire process of building a profitable membership business.

So, in Workshop 1, we get people excited about the opportunity and show them it is possible for them to achieve. 

In Workshop 2, we show people how they could make that a reality and help them connect with what that reality would look like for them.  

Finally, we show them that we have a plan to get them from where they are today to where they want to go.

First, we’ve got to get our audience to commit to mastering the process.

Then we need to instill the belief that they can achieve the promised outcome.

And finally we demonstrate that we have a pathway to get them where they want to go.

No one does this better than Stu.

And if you want to see the master in action, so you can model his launch for yourself….

Make sure you don’t miss the first Workshop today:

• Part 1 – The Membership Movement