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L – Latest News

This will change SEO and search forever!

Imagine asking your search engine “How can I get more subscribers for my membership?” and it gives you a customized marketing plan, no research, no website hopping. 

Well this may be closer than you think..

Microsoft’s Bing is getting a brain upgrade with the integration of ChatGPT. 

But beware, with this level of convenience comes the risk of ad revenue reduction and a shift in SEO optimization strategies. 

Want to know the cost of making your brand Insta-famous?

Look no further. This post breaks down the prices of influencer marketing like a menu at Olive Garden. 

From micro-influencers to celebrities, you’ll learn about the different pricing structures and global pricing tiers for each social media platform. 

Spoiler alert: It’s a lot. So grab a coffee, a calculator and a pen, it’s time to get schooled on the art of paying for influence.

LinkedIn is getting a facelift!

LinkedIn is rolling out 7 new features that will make your life easier, from improved video accessibility to post-scheduling. 

It’s like a new year make over, but for your online professional presence. 

This blog post has all the juicy details, so you can prepare yourself. 

Let’s get ready to step up our professional game.

A – A.I. For Growth

New A.I. Tools To Grow Your Online Business

Who doesn’t love a good Google Chrome extension. Here are 3 to pair with ChatGTP for even better results


Augment your ChatGPT prompts with relevant results from the web.

(Allow ChatGTP to search the internet and respond based on what it finds)

ChatGPT Prompt Genius

Discover, share, import, and use the best prompts for ChatGPT & save your chat history locally.

Search GPT Shortcut

It display the ChatGPT response alongside Google Search results

Here’s a fun bonus….

Predict 2023 with Praline AI

Choose from a few prompts and impress your audience with the best predictions for the upcoming year.

Powered by ChatGPT and some secret sauce.

U – Uplevel Ads

What to copy:

  • Brilliant use of specificity to capture attention in the opening hook
  • The numbers “211” and “$6,418,323” are unusual and stand out
  • The opening hook also establishes authority and credibility
  • The same hook also leverages social proof
  • Any time you can combo multiple psychological triggers into one line its a big win
  • The second line establishes credibility and uniqueness. Counterintuitive or counter culture mechanisims are a great way to set up “us against them” it also works well in mature markets where people are skeptical of claims
  • Playing on the same theme – cold hard data sets this apart from other competitors teaching “theories and strategies”
  • From there they set up the conflict…. Never been easier to start an online business BUT there’s more competition. This establishes why people need to pay attention.
  • The basic premise of the ad offer is strong as it’s promising “what’s working right now”. This theme is reinforced throughout the ad. In rapidly changing niches this is always a strong offer when you have access to data
  • “highest-level coaching students” this is smart on many levels. First it sets up the authority of the results. Second it pre-sells the program that will be sold on the workshop
  • Great use of urgency throughout. The more urgency you can introduce to your ads the better:
    • …“right now”
    • …”register NOW”
    • …”annual Launch Lab”
    • …”working now”
    • …”while you still can”
  • The problem with free is that it devalues the training. If someone doesn’t value the trainingthey will be less likely to interact and participate in it. Pricing the workshop at $100 and then providing a 100% voucher increases the value proposition. This may lead to higher conversion rates and a higher show up rate. The impact of this approach will reduce over time and if the audience realize that everyone is offered a 100% discount they may start to question your integrity.
  • We have found a CTA sandwich around an in ad url increases outbound click through rates. You can see this deployed in the final 3 lines of the ad

What we’d test:

  • The ad copy above is likely targeting or retargeting a warm audience. For someone to engage with this ad they would have to know who Jeff Walker is and what problem a “launch” is a solution to. To expand the potential audience for this ad I would test both positive and negative framed hooks to position people as to the problem and solution.
  • This version of the ad had 4 video versions. 2 X 1:25 mins + 2 X 1:59. Each had slight variatios of the opening hook. For lead generation you will get better results with videos of 30 – 45 seconds. We’d test shorter videos that simply anser the questions – How are you going to help me make more money?
  • The “evil” the hero of our ad needs to overcome is “there is more competition than ever”. What’s at stake is no very high. Everyone knows this to be true. It’s true of all businesses. Using their knowledge of the challenges launchers face I would test 2-3 unique problems people face launching a course of membership.
  • Using “FREE” in the headline is always test worthy
  • Educating in your lead generation ads is always a good thing. I would test including and or teasing some of the findings. There is an opportunity to trigger curiosity, intrigue and recripriocity

N – Now Launching


Some key takeaways


  • Specific and Quantifiable Results: The headline of the sales page mentions the specific number of launches that brought in a specific amount of revenue. This not only helps to establish credibility but also creates a sense of urgency by making the reader wonder what these successful launches have in common.
  • Social Proof: Mentioning that the strategies and tactics were distilled from successful launches among their highest-level coaching students serves as social proof of the effectiveness of their methods.
  • Scarcity: The use of language such as “It’s happening on January 11th and 12th, 2023” creates a sense of scarcity, making the reader feel that they need to act fast to take advantage of this opportunity.
  • Urgency: The use of phrases such as “this is what you need to know going into 2023” and “Ignore these lessons at your own peril” creates a sense of urgency, making the reader feel that they need to join the lab to avoid missing out on critical information.
  • Authority: The use of personal pronouns such as “I” and “my” helps to establish the authority of the speaker and makes the reader feel that they are learning from an expert.
  • No Fluff: The use of phrases such as “no theory here” and “no puffery or predictions” helps to establish that the lab is based on real-world, actionable strategies, rather than theoretical concepts.
  • Call to action: The page includes several clear calls to action, such as “Join me in the Launch Lab!” and “Register now” that encourage readers to take the desired action (signing up for the event).

C – Click Hunting

Uncommon Psychological Principles Used in Marketing


As course creators and membership site owners, you know that marketing is essential for the success of your business. But, have you ever thought about using psychological principles to make your marketing more effective? Let’s explore two powerful psychological principles that can help you increase conversions and drive sales: anchoring and idea anchoring.


Anchoring is the tendency for people to rely heavily on the first piece of information they receive when making a decision. This principle can be used to influence the perceived value of your course or membership site. For example, you can create a premium package with a high price point, and then offer a lower-priced package that still includes valuable content and resources. Customers will perceive the lower-priced package as a better value, even if it’s not significantly cheaper than similar offerings on the market.


Idea anchoring is another powerful principle that can be used to influence the amount someone is willing to pay for your course or membership site. By anchoring an idea in the customer’s mind, you can make them more willing to pay a higher price. For example, you can use testimonials or success stories to demonstrate the value of your course or membership site and show how it can help customers achieve their goals. This can create a sense of scarcity and urgency, making them more likely to invest in your offering.


In conclusion, anchoring and idea anchoring are two powerful psychological principles that can be used to increase conversions and drive sales for your course or membership site. By understanding and utilizing these principles, you can create more effective marketing campaigns and persuade more customers to invest in your offering.

What you do matters. 

Keep going.

The world needs you.



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