Author: Micheal O'Neill

Conversion Optimization: Free Training Opt-in Page Strategy

Micheal O'Neill

Conversion Optimization: Free Training Opt-in Page Strategy

“But wait”……. I hear you say. Isn’t Stu in the middle of his big annual launch? Why is he running ads to a separate opt-in? Well, this is where the strategy becomes interesting.

Here is the opt-in page you land on from the ad.

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  • The primary promise here is clear. Register, and your will “Watch the Free Video Now”.

    One of the big challenges running Facebook ads for a launch that happens in the future is delayed gratification. People opt-in, but they have to wait to have their problem solved until some time in the future and ain’t no one got time for that. I want all my problems solved right now (preferably without having to do any work!)

    So let’s take a look at the opt-in thank you page:

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Crafting Powerful Facebook Ad Strategies for Free Training

Micheal O'Neill

Crafting Powerful Facebook Ad Strategies for Free Training

Cool strategy this week from Stu McLaren. You may remember a couple of weeks agao I shared ads for his upcoming annual launch of The Membership Experience. 

If you are interested in experiencing a top level launch or you want to learn about growing an online membership I would strongly recommend you register for the this workshop. Sign up for Stu’s free Membership Guide here and you will join the launch.

Anyhoo, I was looking at how Stu’s ad strategy was evolving and I came across a little gem.

blank

3 Elements To Inspire Your Ad Campaigns:

  • Make Your Ads Valuable: Not alone does Stu do an excellent job of teasing the value of registering for the FREE training. He shares two funnels in the ad itself. But he doesn’t go into detail. He shares the snappy name, and then he demonstrates how people applied the strategy and the results they have achieved. This makes the promise of the lead magnet real, concrete and specific without making it sound sleazy or you’re making stuff up – “How to make 6 figures a month in less than a year”
  • Make Your Clients The Hero Of Your Story: Sharing your client’s success stories will instantly build your authority without sounding big-headed. This shouldn’t be something you only think of when you start to write your ad copy. Instead, you should be continuously recording and refining your client success stories. Your goal is to build a database of success stories to pull from when the need arises.
  • Keep Things Simple: 9 funnels are a lot. Your audience could flip quickly into overwhelm. But Stu does something brilliant at the end of the ad. He simplifies it. “But here is what I want you to do. Watch the video, then pick just ONE.” This flips any possible overwhelming to – “Surely 1 of the 9 funnels will definitely work for me.”

Swipe:

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New A.I. Tools To Grow Your Online Busines

Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Create a stunning website in just 20 seconds

It’s like having a personal web designer in your pocket, without the snobby attitude and expensive fees. So why settle for a mediocre website when you can have a killer one in just a few clicks? Give it a try and unleash your inner digital Picasso!

>>> Read more

Turn you into a content-creating machine faster than you can say ‘viral’.

With its powerful AI-generated content curation and engagement tools, you’ll be churning out content that’s so hot, your followers won’t know what hit ’em! Get on board with Replix AI and watch those likes and followers roll in like a digital tidal wave!

>>> Read more

Turn your ideas into a success story in a minute

With AI-powered content creation, SEO optimization, and basic analytics, you’ll have a beautiful landing page in just 60 seconds! Give it a try and start building that empire today! It’s free, it’s simple, and it’s waiting for you

>>> Read more

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Latest News 040623

Micheal O'Neill

L – Latest News

Google just launched a new Ads Transparency Center

With this new hub, you’ll be able to learn all about the ads you see on Search, YouTube and Display. So, if you’re curious about the ads you’re seeing, check out the Ads Transparency Center today!

>>> Read more

Twitter’s messy attempt to wind down its legacy verified program has resulted in chaos

Legacy verified accounts don’t appear to have started disappearing yet, and technical challenges may prevent the quick removal of blue ticks at scale.

>>> Read more

Want to know how to double your audience on YouTube?

If you want to see outsized returns on your YouTube channel, check out this blog post and learn how to make the most of Shorts. It’s time to rock and roll!

>>> Read more

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Launch Newsletter Issue #00043

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Google just launched a new Ads Transparency Center

With this new hub, you’ll be able to learn all about the ads you see on Search, YouTube and Display. So, if you’re curious about the ads you’re seeing, check out the Ads Transparency Center today!

>>> Read more

Twitter’s messy attempt to wind down its legacy verified program has resulted in chaos

Legacy verified accounts don’t appear to have started disappearing yet, and technical challenges may prevent the quick removal of blue ticks at scale.

>>> Read more

Want to know how to double your audience on YouTube?

If you want to see outsized returns on your YouTube channel, check out this blog post and learn how to make the most of Shorts. It’s time to rock and roll!

>>> Read more

A – A.I. For Growth

Create a stunning website in just 20 seconds

It’s like having a personal web designer in your pocket, without the snobby attitude and expensive fees. So why settle for a mediocre website when you can have a killer one in just a few clicks? Give it a try and unleash your inner digital Picasso!

>>> Read more

Turn you into a content-creating machine faster than you can say ‘viral’.

With its powerful AI-generated content curation and engagement tools, you’ll be churning out content that’s so hot, your followers won’t know what hit ’em! Get on board with Replix AI and watch those likes and followers roll in like a digital tidal wave!

>>> Read more

Turn your ideas into a success story in a minute

With AI-powered content creation, SEO optimization, and basic analytics, you’ll have a beautiful landing page in just 60 seconds! Give it a try and start building that empire today! It’s free, it’s simple, and it’s waiting for you

>>> Read more

U – Uplevel Ads 

Cool strategy this week from Stu McLaren. You may remember a couple of weeks agao I shared ads for his upcoming annual launch of The Membership Experience. 

If you are interested in experiencing a top level launch or you want to learn about growing an online membership I would strongly recommend you register for the this workshop. Sign up for Stu’s free Membership Guide here and you will join the launch.

Anyhoo, I was looking at how Stu’s ad strategy was evolving and I came across a little gem.

blank

 3 Elements To Inspire Your Ad Campaigns:

  • Make Your Ads Valuable: Not alone does Stu do an excellent job of teasing the value of registering for the FREE training. He shares two funnels in the ad itself. But he doesn’t go into detail. He shares the snappy name, and then he demonstrates how people applied the strategy and the results they have achieved. This makes the promise of the lead magnet real, concrete and specific without making it sound sleazy or you’re making stuff up – “How to make 6 figures a month in less than a year”
  • Make Your Clients The Hero Of Your Story: Sharing your client’s success stories will instantly build your authority without sounding big-headed. This shouldn’t be something you only think of when you start to write your ad copy. Instead, you should be continuously recording and refining your client success stories. Your goal is to build a database of success stories to pull from when the need arises.
  • Keep Things Simple: 9 funnels are a lot. Your audience could flip quickly into overwhelm. But Stu does something brilliant at the end of the ad. He simplifies it. “But here is what I want you to do. Watch the video, then pick just ONE.” This flips any possible overwhelming to – “Surely 1 of the 9 funnels will definitely work for me.”

Swipe:

N – Now Launching

“But wait”……. I hear you say. Isn’t Stu in the middle of his big annual launch? Why is he running ads to a separate opt-in? Well, this is where the strategy becomes interesting.

Here is the opt-in page you land on from the ad.

blank

The primary promise here is clear. Register, and your will “Watch the Free Video Now”.

One of the big challenges running Facebook ads for a launch that happens in the future is delayed gratification. People opt-in, but they have to wait to have their problem solved until some time in the future and ain’t no one got time for that. I want all my problems solved right now (preferably without having to do any work!)

So let’s take a look at the opt-in thank you page:

blank

Immediately after opt-in, people get an “upsell” to the free launch Workshop.

Even if they don’t take the follow-up CTA to save their seat on the Workshop, they will be added to the launch list and receive the launch email sequence.

One of the keys to pulling this strategy off is ensuring that the immediate freebie is closely aligned with the workshop topic. If you are interested in Funnels to grow your membership, you will also be interested in this Workshop.

Free Immediate Gratification > Free Delayed Gratification works on the same principle as Freebie > Mini Product. It takes resources to pull it off, and there is a chance that the conversion rate to the product being sold is lower; however, it should result in a lower cost per lead.

Swipe:

C – Conversion Psychology 

Facebook ads causing headaches? 🤬Tired of your ads being ignored? 😩 Let’s talk CTR: the metric that shows how clickable your ads are! 🖱️ Discover why it’s important, what it tells you, & how to boost it! 🚀

CTR = Click-Through Rate. 📊 It’s the % of people who CLICK your ad after seeing it. Higher CTR = more people engaging with your content! 🤯 But wait! Don’t be fooled by CTR alone. Always look at it alongside other metrics like conversions & CPC. 🧐 Let’s dive in!

CTR is a window into your ad’s effectiveness, particularly your copy & design. 🖼️ A low CTR? Your ad is not interesting to your audience. Time to tweak, experiment, & optimize to make your ads impossible to resist! 🎨

⚡ TIPS to increase CTR:

  1. a) A/B test! 🧪 Experiment with headlines, ad copy, images, & CTAs to find the winning combo.
  2. b) Focus on ad relevance. 🎯 Speak to your audience’s needs & desires to grab their attention.
  3. c) Use powerful visuals. 📸 Eye-catching images & videos can make your ad stand out.

⚠️ BIG MISTAKE: People often chase high CTRs without considering the bigger picture. 🖼️ High CTR doesn’t always mean high conversions. 🔑 Always track your ultimate goal (sales, leads, etc.) to ensure your ads aren’t just getting clicks, but also bringing RESULTS! 📈

RECAP: CTR is a vital metric for Facebook ads. It reveals insights about your ad copy & design. To boost CTR, test your ads, focus on relevance, and use striking visuals. 🌟 But remember: don’t get lost in CTR alone—keep your eye on your ultimate goal! 🎯 #CTRSecrets

H – Hot Take

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Show don’t tell….

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00042

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Want to know what the cool kids are listening to these days?

YouTube’s got you covered with their latest ad offering that targets Gen Z based on the songs they’re vibing to. So, if you want to stay hip and connect with the youths, check out YouTube’s latest ad offering.

>>> Read more

If you advertise on Reddit, these updates will save you time, effort, and a few headaches.

The platform has just dropped a handful of new features for its Ads Manager, including automated ad creation and multi-currency support. Plus, you can now easily find targetable communities and analyze ad activity over a full year.

>>> Read more

Want to enhance your business page visibility, engage your audience, and streamline your hiring process?

LinkedIn has rolled out four new updates for business pages, including scheduling posts up to three months ahead, live audio-only conversations, automatic job posting, and following pages as a page. Don’t miss out on these innovative features that can take your LinkedIn marketing efforts to the next level.

>>> Read more

A – A.I. For Growth

Want to monetize your tweets and turn your hot takes into cold hard cash?

Look no further than Hypefury, your own personal assistant to help you grow your audience, build your email list, and sell more products. With the best techniques used by Twitter OG’s, you’ll be a social media mogul in no time!

>>> Read more

Are you tired of staring at a blank screen, struggling to come up with new ideas?

Word Spinner is here to save the day! With just one click, this AI-powered software can rewrite any sentence or paragraph in seconds, freeing up your time to focus on the important stuff. So, give your brain a break and let Word Spinner do the spinning for you.

>>> Read more

Multi-task like a pro and never miss out on the latest news and gossip.

This app lets you turn your reads into podcasts so you can listen to them on the go. So ditch the reading glasses and download this app today – your ears will thank you!

>>> Read more

U – Uplevel Ads 

It’s fight night, and the Mr Miyagi of the launch world has stepped into the ring, “Let’s get ready to rumble!” Jeff Walker is warming up for a fascinating 3 phase launch process. 

More on that in the Now Launching segment, but let’s dive into one of Jeff’s Facebook Ads.

This ad is driving people to a registration page for, yes, you guessed it, a 3-part workshop – Countdown To Launch – Free 3-Day Live Challenge.

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3 Elements To Inspire Your Ad Campaigns:

  • Join the conversation: Jeff immediately joins the conversation in people’s heads. “If you’ve been sitting on a great business idea…. But have no idea if people will pay for it or not”. A lot is going on in this one sentence. Jeff hits a pain point. So many people want to start a business and believe they have a great idea but don’t know what to do next. Jeff shows that he understands his audience by voicing inner feelings, thoughts and conversations his audience is having. Jeff also calls out their big challenge. Even if my idea is good, how will I get people to pay for it?

  • Take A Counter Intuitive Stance: Next, Jeff builds interest by introducing a “crucial” (hidden, secret, missing) step. This step will bring you from where you are stuck (idea phase) to your dream state (profitable business). But it’s not what you would expect. It’s what makes people “BELIEVE” in a product or service. To an aspiring entrepreneur, this opens up a host of new opportunities. It wasn’t that their idea was wrong. They just hadn’t found this secret sauce that would make people believe in their product and buy it. This is why they failed before. This is why it will be different this time.

  • Tackle Objections: “If you’ve got an idea for a transformation product, program or course, you don’t have to have an MBA, wait for the “perfect” time, or have a flawlessly polished offering” What holds people back the most are feeling like they need to learn more or now is not the right time, or they need things to be perfect. It’s the exact same for your audience. Call this out but the key is to tell them what the magic antidote is to help them move forward with confidence. 

3 Elements We’d Test:

  • Simplify The Language: “then I’ve got exactly the key information you’ve been missing” Sometimes, we feel the need to stack adjectives and adverbs into our copy. Often this can detract from our message and lose our audience. It would be interesting to see if “then I’ve got the critical information you’ve been missing”. It’s only a change of two words but sometimes that can have a big impact on results.
  • Formatting: This is something small but it still plays into the vision your audience creates of you. Make sure to review your ads before they go live. We can see the url in the middle of the ad has fallen off its bullet point. This will have a tiny impact on conversion rates if any but it is still worth noting. Make sure to review your ads before you hit publish. After doing all the work sometimes all you want to do is hit that publish button and go live but always stand back. Take a mental break and come back to review your ad copy and creative later with fresh eyes. You’ll be surprised what you’ll pick up. (PS. Deliberate mistakes and errors can result in higher conversion rates. It’s a risky strategy and one I would only attempt after every other avenue was explored!) 

Swipe:

N – Now Launching

So onto Jeff’s launch strategy. Jeff is running a 3-Part Challenge as a pre-launch for PLF Live.

At PLF Live, Jeff will offer Launch Club. 

This makes Countdown to Launch a pre-launch for the pre-launch of Launch Club.

The structure is as follows:

(JV, FB Ads, Email) > Countdown to Launch Opt-in > VIP Upsell ($47) > PLF Live ($397) > Launch Club ($12,000)

3 day live events are the #1 way to sell high-ticket programs. Since COVID forced people to move there events online, people across the board are seeing significant decreases in event costs, increases in events registrations and high conversion rates to their in event offers. 

The three primary methodologies for launching a virtual live event are webinar series, challenge or multi-part workshop.

Jeff is rolling out a multi-part workshop….but here is the interesting part. He isn’t just doing it once. He is delivering the workshop live and then rolling out a recorded version of it each week for 3 weeks up until PLF Live. 

This gives plenty of opportunity for his JV partners to pick the most opportune time to email and his team time to scale their Facebook Ad campaigns.

Here is an above the fold screen shot of the opt-in page.

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3 Elements To Inspire Your Opt-in Page:

  • Follow the proven model: There are 5 key above-the-fold components of an opt-in page. Headline, Subhead/Prehead, Image, Body Copy, CTA. Not alone is Jeff following the proven model structurally. He is following it from a copy perspective too. Free is used twice (Prehead & CTA). Clear primary promise (Launch Your Online Course, Member Ste, or Coaching Program). Make it feel easy (3 simple steps). Then the body copy backs up your claims and provides evidence as to how people will achieve the primary promise of your headline. Deviate from this model, and you risk a much lower conversion rate.

    • Make it easy: People are busy. They don’t read your copy. They scan it. I love how Jeff has highlighted key phrases and sentences using bold. This helps people take away 80% of the message in your copy at a glance without reading all the words. This is one of the reasons I love bullet points. Bullet points force you to say what you want to say concisely. They also draw the reader’s attention to the points and force them to slow down.

  • Mobile optimization: Below is a screenshot of the mobile version of the opt-in page. If you are running ads 60%-80% of your traffic will come from mobile. If you’re driving email traffic, your mobile percentage might be a little lower, but it will still make up over 50%. Look how Jeff moves the opt-in button up directly below the headline to make sure it shows up above the fold. If you download the pdf of the mobile opt-in page you will also notice the image has moved to the very bottom of the above-the-fold section from the desktop version. There is nothing worse to arriving on a mobile opt-in page and being hit with an image that takes up 75% of your screen. Ain’t no one got time to be scrolling past images on their mobile! 

 

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Swipe:

C – Conversion Psychology 

🔥Struggling with Facebook Ads? 🤔 High costs draining your budget? 💸 Cost per lead and acquisition through the roof? Well, it’s time to talk CPM! 🦸‍♂️ Discover why it’s crucial, what it tells you, and how to reduce it to make more sales for your online course or membership.

CPM = Cost Per 1,000 Impressions. It’s the 💰 you pay for 1,000 people to SEE your ad. Lower CPM = more bang for your buck! 🎯 CPM reveals a LOT about your ad’s performance, like your copy, creative, & audience. 🎨 Keep reading to learn how to optimize for a lower CPM! 🛠️

High CPMs often indicate problems with your ad’s copy, visuals, or audience targeting. 🔍 To improve your ad’s performance and reduce CPM, you need to dig deeper, experiment, and pivot until you find the right mix. 🧪 Keep reading for practical tips! 💡

💡 TIPS to reduce CPM:

  1. a) Test, test, test! 🧪 Copy, visuals, headlines: all need tweaking & refining.
  2. b) Scale up your audience. 🎯 Broad targeting = lower CPM.
    c) Analyze your competition using the Ad Library. 🕵️‍♀️ Learn from their copy & creative

Applying these tips can lead to a significant drop in your CPM and a surge in conversions. 🌊 It’s all about finding the right balance and delivering a message that resonates with your target audience. 🎯 Keep refining your strategy, and watch your results improve! 📈

RECAP: CPM optimization is a game-changer. 🔑 It tells you about the quality of your copy, creative, and audience. To reduce CPM & boost sales, test your ads, and make your copy relevant to your audience.  Apply these tips, and watch your ad performance skyrocket! 🚀 

H – Hot Take 

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It was hot…..I took it…..

Sometimes you need to relax, unwind and feel the sand between your toes!

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Latest News 033123

Micheal O'Neill

L – Latest News

Want to know what the cool kids are listening to these days?

YouTube’s got you covered with their latest ad offering that targets Gen Z based on the songs they’re vibing to. So, if you want to stay hip and connect with the youths, check out YouTube’s latest ad offering.

>>> Read more

If you advertise on Reddit, these updates will save you time, effort, and a few headaches.

The platform has just dropped a handful of new features for its Ads Manager, including automated ad creation and multi-currency support. Plus, you can now easily find targetable communities and analyze ad activity over a full year.

>>> Read more

Want to enhance your business page visibility, engage your audience, and streamline your hiring process?

LinkedIn has rolled out four new updates for business pages, including scheduling posts up to three months ahead, live audio-only conversations, automatic job posting, and following pages as a page. Don’t miss out on these innovative features that can take your LinkedIn marketing efforts to the next level.

>>> Read more

blank

New A.I. Tools To Grow Your Online Busines

Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Want to monetize your tweets and turn your hot takes into cold hard cash? 

Look no further than Hypefury, your own personal assistant to help you grow your audience, build your email list, and sell more products. With the best techniques used by Twitter OG’s, you’ll be a social media mogul in no time!

>>> Read more

Are you tired of staring at a blank screen, struggling to come up with new ideas?

Word Spinner is here to save the day! With just one click, this AI-powered software can rewrite any sentence or paragraph in seconds, freeing up your time to focus on the important stuff. So, give your brain a break and let Word Spinner do the spinning for you.

>>> Read more

Multi-task like a pro and never miss out on the latest news and gossip.

This app lets you turn your reads into podcasts so you can listen to them on the go. So ditch the reading glasses and download this app today – your ears will thank you!

>>> Read more

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Effective Strategies in Facebook Ads for a 3-Part Workshop

Micheal O'Neill

Effective Strategies in Facebook Ads for a 3-Part Workshop

It’s fight night, and the Mr Miyagi of the launch world has stepped into the ring, “Let’s get ready to rumble!” Jeff Walker is warming up for a fascinating 3 phase launch process. 

More on that in the Now Launching segment, but let’s dive into one of Jeff’s Facebook Ads.

This ad is driving people to a registration page for, yes, you guessed it, a 3-part workshop – Countdown To Launch – Free 3-Day Live Challenge.

blank

3 Elements To Inspire Your Ad Campaigns:

  • Join the conversation: Jeff immediately joins the conversation in people’s heads. “If you’ve been sitting on a great business idea…. But have no idea if people will pay for it or not”. A lot is going on in this one sentence. Jeff hits a pain point. So many people want to start a business and believe they have a great idea but don’t know what to do next. Jeff shows that he understands his audience by voicing inner feelings, thoughts and conversations his audience is having. Jeff also calls out their big challenge. Even if my idea is good, how will I get people to pay for it?

  • Take A Counter Intuitive Stance: Next, Jeff builds interest by introducing a “crucial” (hidden, secret, missing) step. This step will bring you from where you are stuck (idea phase) to your dream state (profitable business). But it’s not what you would expect. It’s what makes people “BELIEVE” in a product or service. To an aspiring entrepreneur, this opens up a host of new opportunities. It wasn’t that their idea was wrong. They just hadn’t found this secret sauce that would make people believe in their product and buy it. This is why they failed before. This is why it will be different this time.

  • Tackle Objections: “If you’ve got an idea for a transformation product, program or course, you don’t have to have an MBA, wait for the “perfect” time, or have a flawlessly polished offering” What holds people back the most are feeling like they need to learn more or now is not the right time, or they need things to be perfect. It’s the exact same for your audience. Call this out but the key is to tell them what the magic antidote is to help them move forward with confidence. 

3 Elements We’d Test:

  • Simplify The Language: “then I’ve got exactly the key information you’ve been missing” Sometimes, we feel the need to stack adjectives and adverbs into our copy. Often this can detract from our message and lose our audience. It would be interesting to see if “then I’ve got the critical information you’ve been missing”. It’s only a change of two words but sometimes that can have a big impact on results.
  • Simple URLS: The URL’s in the body copy are very long and complex. https://productlaunchformula.com/PLFLive2023/challenge/. It would be interesting to test if the url https://productlaunchformula.com/challenge/ performs better. The less unnecessary information we give our audience to process, the higher the conversion rate. It could be that Jeff wants to pre-introduce PLFLive through the url, but that may be trying to be too smart. Goal #1 is to get people off Facebook to your landing page.

  • Formatting: This is something small but it still plays into the vision your audience creates of you. Make sure to review your ads before they go live. We can see the url in the middle of the ad has fallen off its bullet point. This will have a tiny impact on conversion rates if any but it is still worth noting. Make sure to review your ads before you hit publish. After doing all the work sometimes all you want to do is hit that publish button and go live but always stand back. Take a mental break and come back to review your ad copy and creative later with fresh eyes. You’ll be surprised what you’ll pick up. (PS. Deliberate mistakes and errors can result in higher conversion rates. It’s a risky strategy and one I would only attempt after every other avenue was explored!) 

Swipe:

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Analyzing a Successful 3-Part Pre-Launch Strategy

Micheal O'Neill

Analyzing a Successful 3-Part Pre-Launch Strategy

So onto Jeff’s launch strategy. Jeff is running a 3-Part Challenge as a pre-launch for PLF Live.

At PLF Live, Jeff will offer Launch Club. 

This makes Countdown to Launch a pre-launch for the pre-launch of Launch Club.

The structure is as follows:

(JV, FB Ads, Email) > Countdown to Launch Opt-in > VIP Upsell ($47) > PLF Live ($397) > Launch Club ($12,000)

3 day live events are the #1 way to sell high-ticket programs. Since COVID forced people to move there events online, people across the board are seeing significant decreases in event costs, increases in events registrations and high conversion rates to their in event offers. 

The three primary methodologies for launching a virtual live event are webinar series, challenge or multi-part workshop.

Jeff is rolling out a multi-part workshop….but here is the interesting part. He isn’t just doing it once. He is delivering the workshop live and then rolling out a recorded version of it each week for 3 weeks up until PLF Live. 

This gives plenty of opportunity for his JV partners to pick the most opportune time to email and his team time to scale their Facebook Ad campaigns.

Here is an above the fold screen shot of the opt-in page.

blank

3 Elements To Inspire Your Opt-in Page:

  • Follow the proven model: There are 5 key above-the-fold components of an opt-in page. Headline, Subhead/Prehead, Image, Body Copy, CTA. Not alone is Jeff following the proven model structurally. He is following it from a copy perspective too. Free is used twice (Prehead & CTA). Clear primary promise (Launch Your Online Course, Member Ste, or Coaching Program). Make it feel easy (3 simple steps). Then the body copy backs up your claims and provides evidence as to how people will achieve the primary promise of your headline. Deviate from this model, and you risk a much lower conversion rate.
  • Make it easy: People are busy. They don’t read your copy. They scan it. I love how Jeff has highlighted key phrases and sentences using bold. This helps people take away 80% of the message in your copy at a glance without reading all the words. This is one of the reasons I love bullet points. Bullet points force you to say what you want to say concisely. They also draw the reader’s attention to the points and force them to slow down.
  • Mobile optimization: Below is a screenshot of the mobile version of the opt-in page. If you are running ads 60%-80% of your traffic will come from mobile. If you’re driving email traffic, your mobile percentage might be a little lower, but it will still make up over 50%. Look how Jeff moves the opt-in button up directly below the headline to make sure it shows up above the fold. If you download the pdf of the mobile opt-in page you will also notice the image has moved to the very bottom of the above-the-fold section from the desktop version. There is nothing worse to arriving on a mobile opt-in page and being hit with an image that takes up 75% of your screen. Ain’t no one got time to be scrolling past images on their mobile! 
  •  
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Swipe: