Does the thought of selling online make you feel a bit queasy? Well don’t worry, you are not alone, and here is one simple trick you can use to sell without selling.

Let’s face it we have all had our stomachs turned online by that overly cocky, marketing bro, droning on about how great they are. 

But when you flip it and make your clients the subject of your success stories it changes everything.

When you celebrate your clients, success using your process or approach it makes it a win-win-win.

First, your clients are thrilled and motivated that you shared their success. This builds your community and motivates others.

Your audience identifies with the success stories of your clients which draws them even closer to you and your community.

And finally, by demonstrating the before and after you have subtly but strongly positioned you and your framework as what made the difference.

Remember at some stage you still need to include a Call To Action.

And speaking of which make sure you check out my other posts.

Many online business owners don’t get this, and it causes so many problems in the long run.

When it comes to launching an online course or membership, there are a few things you need to know.

Outside of delivering the results you promise to your members, the quality of your offer is the most critical factor in your business success.

Now, if you have a large, loyal, engaged following, you may still get a result with a weak offer.

But without an engaged audience, no level of launch strategy or marketing tactics will overcome a weak offer.

Offer creation is one of the key skills online business owners need to master.

If you are unhappy with any area of your life or business, here is a simple strategy you can put into action today to rapidly change your circumstances.

For me, fair or unfair doesn’t come into the equation. No matter who you are, things will go sideways.

When it does, you have two choices. Wallow in self-pity and blame others for your misfortune or take control of your life.

Personally, I prefer option two, and if there is any area of your life you want to change, here are 4 simple steps you can take today for a better future.

1.  Identify and create a specific image of how you want that area of your life to be like and how you will know when you have reached it.
2.  Based on your desired state, set no more than 3 massively specific goals
3.  Create a plan outlining the specific steps you need to talk to achieve these goals
4.  Revisit your plan every day and work relentlessly to make it a reality

Having the ability to do this every time your life goes sideways will lead you to both business and personal success.

For every group who purchased an offer, 20% of those people would be willing to spend 5 times more.

This comes from the 80/20 rule, and it is freakingly accurate when running a business through this framework.

This model explains why Starbucks has a $2,500 espresso machine. Here’s how it works.

If 10,000 spend $4 on a latte then, 2,000 will pay $20 for a latte and scones, 400 people would pay $100, 80 would pay $500, 20 would pay $2,500.

Now, no one is going to spend $100, or $500 at Starbucks but they know that there is a small % of people who would be willing to spend much more and as they have already invested in acquiring and servicing these customers it is the majority of the revenue will sink to their bottom line in the form of profit.

As online business owners, we have to look at our business through this lens if we want to guarantee long-term success.

Want a profitable online business? Well, this is for you.

Course Creators and Membership site owners will always struggle to be profitable on the front end with Facebook Ads.

Sure, it can be done but your funnel and your offer need to be absolutely bulletproof.

The key to your long-term success is to focus on customer lifetime value.

And what this means is that you always have a logical next step for your perfect-fit client to take.

When you have ever-increasing levels of value to offer them once they become a client then you will increase the amount that they spend with you over their lifetime.

Remember that for every group of clients there are 20% who would be willing to spend 5 times more than they did if you put an appropriate offer in front of them.

Once you have figured out your backend conversion rates you can be comfortable paying more to initially acquire a client.

To catch the rest of this series on lead generation, business growth, and launch strategies, make sure you check out my other posts. See you in the next video.

Most people are doomed before they even start when it comes to building a profitable online business. They have a course or membership that they know can get people massive results.

But they just don’t seem to be able to get their message in front of the right people, in the right way, at the right time.

As a result, they struggle to make the sales they want.

Now I’m a huge fan of building audiences on social. But if you want to have a successful online business you have to have a repeatable and scalable process for attracting email subscribers.

When it comes to sales the medium that gets you the best results and returns on investment is email.

The best way to get people onto your email list is with a lead magnet.

Now I have a series of videos planned over the next couple of weeks that will show you how to get started with lead generation

So make sure you catch the rest of the series.

If you want to be successful with lead generation it is so important that you have a detailed roadmap for people to follow into and through your online business.

Your goal should be to bring your most suitable prospects all the way from indifferent strangers to passionate, profitable, perfect-fit clients.

Remember that getting the opt-in is only the first step on the journey.

The most important part of lead generation is having a plan for the next steps you want them to take over a timeline of years instead of weeks.

If you want to consistently grow your online business, it is essential to have a proven model that produces profitable perfect-fit leads at scale.

Because there is no problem that can’t be solved with more leads.

More leads give you the opportunity to refine funnels, optimize existing offers, test new offers, and even improve the quality of the leads you are generating.

And guess what, if you are putting optimized offers in front of the right people who are excited about what you offer at the right cost your revenue and profitability will go through the roof.

And guess what you can solve with higher profits. Well, just about every business problem you can imagine.

To make sure you catch all the rest of my lead generation and online business growth videos make sure you check out my other posts.

Many online business owners don’t get this, and it causes so many problems in the long run.

When it comes to launching an online course or membership, there are a few things you need to know.

Outside of delivering the results you promise to your members, the quality of your offer is the most critical factor in your business success.

Now, if you have a large, loyal, engaged following, you may still get a result with a weak offer.

But without an engaged audience, no level of launch strategy or marketing tactics will overcome a weak offer.

Offer creation is one of the key skills online business owners need to master.

And, I’d love to help you. So make sure you keep an eye out for lots more posts like this.

If you are unhappy with any area of your life or business, here is a simple strategy you can put into action today to rapidly change your circumstances.

For me, fair or unfair doesn’t come into the equation.

No matter who you are, things will go sideways. When it does, you have two choices.

Wallow in self-pity and blame others for your misfortune or take control of your life.

Personally, I prefer option two, and if there is any area of your life you want to change, here are 4 simple steps you can take today for a better future.

1.  Identify and create a specific image of how you want that area of your life to be like and how you will know when you have reached it.
2.  Based on your desired state, set no more than 3 massively specific goals
3.  Create a plan outlining the specific steps you need to talk to achieve these goals
4.  Revisit your plan every day and work relentlessly to make it a reality

Having the ability to do this every time your life goes sideways will lead you to both business and personal success.