Give Your Clients a Map to Follow
If you want to be successful with lead generation it is so important that you have a detailed roadmap for people to follow into and through your online business.
Your goal should be to bring your most suitable prospects all the way from indifferent strangers to passionate, profitable, perfect-fit clients.
Remember that getting the opt-in is only the first step on the journey.
The most important part of lead generation is having a plan for the next steps you want them to take over a timeline of years instead of weeks.