The R.O.O.T. (Rapid Online Offer Testing) Model: How I test digital offers and funnels before I launch them
Here's what we have for you today
It’s gut-wrenching when it happens. And it happens all too often.
We pour our heart and soul into building a new funnel or creating a digital product.
And, when we launch it…….CRICKETS.
I learned the hard way, wasting months of blood, sweat, tears, and hard-earned cash.
Over the years, I have developed the R.O.O.T. (Rapid Online Offer Testing) Model to test funnels and offers before I build them.
These steps have saved me and my clients hundreds of thousands of $$$’s and years of lost time.
Let’s dive in:
Step 1 – Create Your Meta Lead Form For Facebook and Instagram
Meta lead forms are an excellent way to quickly test your funnel and offer concepts.Lead forms let you collect people’s contact details without them ever having to leave Facebook or Instagram. Using lead forms means you don’t need to worry about landing pages, complex funnels, or sales pages. Meta also pre-loads the person’s details into the form, making it easy for them to opt in.
While friction is valuable for qualifying leads when testing, we want the least amount of when testing friction possible, and that’s why I love Meta lead forms.
Step 2 – Launch Your Ad On Facebook and Instagram
Once you create your lead form, we can move to the ad.Remember, we’re testing concepts, not optimizing for low-cost leads or sales. For the ad copy, simply use the headline, primary promise, or hook of your lead magnet or offer. This will give you instant feedback on whether your offering is of interest to your audience.
Using this strategy, you can get a high volume of feedback quickly.
Step 3 – Create Your Follow-Up Sequence
Some people will opt-in or show interest in your lead magnet or offer.The best approach is to be honest. Drop your leads into a follow-up sequence, telling them you are in beta testing. They’ll be the first to know when you launch your funnel or offer. Send them something of value, and then enter them into an engagement sequence.
Remember, our goal wasn’t to collect leads; it was to test our concept. But still, there’s no point in wasting an email address you’ve collected.
Spending a couple hundred dollars to get feedback on your ideas is far better than wasting thousands of dollars building something no one wants.
The best feedback you can get is from a cold audience.
If the results are positive, you have a green light to build.
If you get the thumbs down, go back to the drawing board and start again.
