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L – Latest News

Facebook just dropped their quarterly Widely Viewed Content Report

Get ready to upgrade your ad game and learn the secrets behind Facebook’s distribution systems. Don’t miss out on this juicy intel!

>>> Read more

Google Ads is shaking things up with changes to their location targeting settings! 

Say goodbye to low-impact options and hello to a more intuitive targeting experience. If you’re looking to simplify your campaigns, read on to learn more about the changes and how they’ll affect you. Don’t miss out on the chance to improve your targeting game!

>>> Read more

LinkedIn is expanding their interest targeting options

So, if you want to easily reach your B2B audience with tailored content while their interest is still hot, don’t miss out on the chance to serve ads directly to people who may be ready to learn more about your product or services!

>>> Read more

A – A.I. For Growth

Turn lecture slides to cheat sheets

Transforming lecture slides into cheat sheets is like turning a five-course meal into a deliciously deceptive snack – it’s all about condensing the important bits without losing the flavor!

>>> Read more

Stop wasting hours editing your audio

Quit playing ‘Whack-a-Mole’ with those pesky filler sounds, stutters, and mouth noises in your recordings! Let Cleanvoice’s AI handle the dirty work and free up your editing hours for more important tasks, like perfecting your victory dance.

>>> Read more

Don your mental superhero cloak and unlock your brain’s lightning-fast processing

It’s like having a witty robot sidekick who can explain complex concepts using pop culture references and metaphors that even your grandma would understand. 

>>> Read more

4 Steps To Crafting Effective ChatGPT Prompts

While many look at ChatGTP as a copywriting guru, it’s best to consider it a talented intern. It has massive potential, but without the right training and guidance, it will be as useful as a snowplow in the Sahara! Here are 4 steps to unlock ChatGTP’s genius….. 

  1. Identify the purpose and focus of the conversation. Before writing your prompt, it’s essential to have a clear understanding of what you hope to achieve through the conversation. Do you want to provide information, answer a question, or engage in casual conversation? By identifying the purpose and focus of the conversation, you can craft a prompt that is specific and relevant, leading to a more engaging and informative conversation with ChatGPT.
  2. Use specific and relevant language. To make sure that ChatGPT understands your prompt and can provide an appropriate response, it’s crucial to use specific and relevant language. Avoid using jargon or ambiguous language that may cause confusion or misunderstandings. Instead, strive to be as clear and concise as possible, using language that is relevant to the topic at hand.
  3. Avoid using open-ended or overly broad prompts. While it may be tempting to ask open-ended or overly broad questions in an attempt to get a more comprehensive response, these types of prompts can often result in disjointed or unfocused conversations with ChatGPT. Instead, aim to be as specific as possible in your prompts, defining a clear purpose and focus for the conversation.
  4. Review and revise your prompt. Before sending your prompt to the ChatGPT, take a moment to review and revise it to ensure that it is clear and easy to understand. Consider whether the language is specific and relevant and whether the prompt is focused and avoids ambiguity.

By following these steps, you can craft effective ChatGPT prompts that drive engaging and informative conversations. 

U – Uplevel Ads 

This week’s Funnel deep dive is for none other than the big dog himself, Tony Robbins.

Tony has transitioned from a live event model to a virtual event and digital-first model. 

The first UPW Virtual event had over 30,000 people join the event.

This doesn’t happen by chance, and you need an epic funnel to hit those numbers.

That was 3 years ago. Let’s look at what Tony is doing for his 2023 UPW event.

Ad Version 1 – Long Form

Ad Version 2 – Short Form

  • 3 Elements To Inspire Your Ad Campaigns:


    • Both ads open up with a Negative > Positive, one-two punch hook. Connecting with someone’s pain will capture their attention quicker than promising them their dream outcome. However, most people don’t like to rub their audience’s face in it. The quick transition from pain to pleasure is a good way to capture attention and lead people into your ad copy.


    • The sparing use of emojis in Ad 1 draws attention to key elements of the ad without distracting from the message. Also, look at the mix of positions for the emojis. Many ads we study place all the emojis at the start or end of the lines. This can reduce the impact of the emojis. Mix your emojis up between the start, middle, and end of sentences in your ads. This will keep your audience engaged for longer.


    • Using “all caps” can be a good way to draw attention to specific words or phrases. “FATE”, “STEP UP”, “MORE”. The human brain subconsciously scans for difference. When we see something different, we focus on it. Be sparing with your use of “all caps” however, neither Facebook nor your audience are fans of shouting. Be strategic with your “all caps” words when read together try to have them combine into a stand-alone message or instruction. Most readers will subconsciously absorb this message almost instantly. Use this to good effect in your ad copy.


    3 Elements We’d Test:

    • Tony has a massive budget, so I’d test spinning specific challenges into different ads and see which ones produce the most event registrations. I’d draft opening hooks for Financial, Relationship, Career, Loss, Health, Focus & Direction. When you try to solve multiple problems in your ad copy, you reduce the impact of the message. 


    • UPW is a unique event, it solves an incredibly wide range of problems. That is fine when you have the brand reputation and authority of Tony Robbins. If I didn’t know who Tony Robbins is, I would struggle to know what I will get from UPW based on the ad copy. Neither ad describes the transformation or what life will be like for people once they return from UPW. One simple way to do this is to include testimonials from previous attendees.


    • “Adversity comes in many flavors:…”. I don’t think this is the language that most people would use. I would try some variations like – “We never know what challenges lie around the corner”, “Difficult times hit us in different ways,” “We never know our next challenge,” and “No matter what challenges you face”.  

    N – Now Launching

    Section 1 – Objection Crushing

  • It’s customary for bonuses to be listed close to the offer stack and price reveal 75% of the way down the offer page. Screenshot 1 above is just below the hero section. This is telling me that two of the biggest objections to people joining UPW are 1) I don’t have the money, 2) I don’t have the confidence to implement what I will learn. Think about what objections you need to address to get people to read on and pay attention to what you have to offer. If you are sure of your data, you can answer them early, and by doing so you will keep them on the offer page for longer.

Section 2 – Program At A Glance

  • I especially love the one-line overview of each day. It tells you exactly what to expect for each day. – Create your breakthrough, Leverage the power of momentum, Create lasting transformation, and Embrace your new future. It feels like a well throughout journey. And this is exactly what it should feel like. This is for a live event. How can you do this for each module of your course or success path stage for your membership?

Section 3 – Next Level Proof + Social Proof

  • Ok…Ok…Not everyone can have Stanford University study and analyze participants at their events. This is a massive flex by Tony. However, stats, studies, and findings provoke interest. Find evidence that backs up your claims. Facts make your content stickier. It draws people into your content. Plus, you will get the social proof boost of including a logo and name of a well-known university or source on your sales page. Even if they have no connection with your course or membership, you will benefit from the halo effect.

C – Conversion Psychology 

Want low-cost, high-quality, profitable leads… 


…that snap up your offers?


This is the most powerful psychological principle you can trigger.


It’s called Reciprocity and here’s how to use it…


  1. Reciprocity is the foundation of modern direct-response marketing. when someone does something nice for you, you naturally feel obliged to return the favor, right? 🤗 That’s the power of reciprocity in action! 💪
  2. Reciprocity is one of our deepest evolutionary instincts. One of the keys to our ancestors dominating the wild. The more benefit people got from the pack, the more they wanted to contribute 🦍
  3. Step 1 – Attract 🧲 – Share a high-value lead magnet. Design the lead magnet to solve a big problem. The Bigger the pain points the more attractive. The bigger the pain point, the more reciprocity triggered.
  4. Step 2 – Nurture 💆‍♀️ – Send opt-ins an email sequence showing them how to get the result they want. 5-7 emails are perfect. But remember no one cares about you. They only care about themselves and their problem. Help them solve it. 
  5. Step 3 – Mini-Offer 🤏- Make an offer for a mini product ($17 – $49). You’ve delivered value. You’ve demonstrated your understanding of their pain and how you can help them. You’ve earned the opportunity to make a small ask.
  6. Step 4 – Engage 😍 – enter them in your ongoing email sequence. Share client success stories and case studies. Show them that you care, understand, and want to help them. Make lodgements into your relationship bank account.
  7. Step 5 – Launch 🚀- Deliver a free masterclass or webinar. Build lots of anticipation and expectation in advance. Demonstrate you are the person to help them achieve their dreams. Max out reciprocity and make your primary offer. 


H – Hot Take


This one doesn’t need an explanation….

Do it…..You know you want to….


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