The Most Overlooked Landing Page Conversion Rate Killer

This simple step can kill your opt-in, landing page conversion rates.

You’ve done all the hard work, invested in the development and design of your landing page only to dump a button on it with the Call To Action: Register, Sign Up or Submit

First up, your Call To Action needs to be the most prominent element on your Landing Page. People should be immediately drawn to it.

The last thing you want is for your Call To Action button to blend in so I would suggest that you breach brand colors.

You want your CTA button to be bright and to stand out from everything else on the page. It is always a good idea to include an element of the transformation offered in the lead magnet in your CTA.

For example:

Attract More Leads Today

Reduce Your Cost Per Lead

Increase Your Conversion Rates Today

Starting your CTA with a verb also helps increase your conversion rates.

And if you want increased conversion rates and to grow your online business make sure you check out some of my other posts on lead generation best practices for course creators and membership site owners.