The 3 Phases To An Online Launch
Want a more profitable online business? You need to understand the 3 phases of a product launch.
PHASE 1: AWARENESS
We start building awareness not of what you sell but the problems that your audience experience that your offer will solve.
Specifically, you share the success stories of the common problems your members faced, how they overcame them and how their life is now better.
PHASE 2: PRE-LAUNCH
The Pre-launch phase is where we deliver a masterclass or workshop. This can be a single one-off event, or a 3-part event delivered over 3-7 days.
During the workshop, you deliver highly structured content that has been designed to both get the registrant massive results but also position them in a mindset to buy.
PHASE 3: LAUNCH
The Launch Phase runs anywhere from 3 – 7 days and is where you make your offer for people to join your course or membership.
And here is a solid offer for you. For more lead generation strategies for course creators and membership site owners, make sure to check out some of my other videos.
