The Antidote to “HOPE” Marketing

Hope marketing sucks. If you want your promotions to go from 5 to 6 to 7 figures, then you need to have a systematic process.


The very best model for this is the Product Launch Formula which was created by my good friend and mentor Jeff Walker.


A product launch is a highly structured online promotional method in which you deliver massive up-front value through a free multi-part workshop.


You then pivot into a 3–7-day promotional window where you make an offer for people to join your membership or course.


When delivered properly not alone can you generate massive levels of revenue in a short period of time, but you create a wonderful experience for your audience, and you help people make massive progress before you make your offer.


If you are a course creator or membership site owner, you have to understand how to launch.


But thankfully for you, that is exactly what I do so make sure you check out some of my other videos on lead generation strategies for course creators and membership site owners.

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