The Antidote to “HOPE” Marketing
Hope marketing sucks. If you want your promotions to go from 5 to 6 to 7 figures, then you need to have a systematic process.
The very best model for this is the Product Launch Formula which was created by my good friend and mentor Jeff Walker.
A product launch is a highly structured online promotional method in which you deliver massive up-front value through a free multi-part workshop.
You then pivot into a 3–7-day promotional window where you make an offer for people to join your membership or course.
When delivered properly not alone can you generate massive levels of revenue in a short period of time, but you create a wonderful experience for your audience, and you help people make massive progress before you make your offer.
If you are a course creator or membership site owner, you have to understand how to launch.