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	<title>scale Facebook ads Archives - Mícheál O&#039;Neill</title>
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	<description>Helping you build a scaleable online business that enables you to live the life you want and create the impact in the world that only you can.</description>
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	<title>scale Facebook ads Archives - Mícheál O&#039;Neill</title>
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		<title>Launch Newsletter Issue #00059</title>
		<link>https://michealoneill.com/launch-newsletter-issue-00059/</link>
		
		<dc:creator><![CDATA[Micheal O'Neill]]></dc:creator>
		<pubDate>Fri, 28 Jul 2023 09:23:14 +0000</pubDate>
				<category><![CDATA[L.A.U.N.C.H Newsletter]]></category>
		<category><![CDATA[attract leads]]></category>
		<category><![CDATA[Facebook ad conversion rates]]></category>
		<category><![CDATA[Facebook ad to Mini-Product]]></category>
		<category><![CDATA[Facebook ads expert]]></category>
		<category><![CDATA[high-quality clients]]></category>
		<category><![CDATA[lead magnet]]></category>
		<category><![CDATA[mini-product strategy]]></category>
		<category><![CDATA[mini-product upsell]]></category>
		<category><![CDATA[online advertising strategies]]></category>
		<category><![CDATA[online business strategies]]></category>
		<category><![CDATA[profitable Facebook Ads]]></category>
		<category><![CDATA[retargeting ads]]></category>
		<category><![CDATA[sales sequence]]></category>
		<category><![CDATA[scale Facebook ads]]></category>
		<category><![CDATA[strategic retargeting]]></category>
		<guid isPermaLink="false">https://michealoneill.com/?p=12220</guid>

					<description><![CDATA[<p>Launch into the art of Facebook ad optimization, audience research, and strategic retargeting so that you can sell your courses online.</p>
<p>The post <a href="https://michealoneill.com/launch-newsletter-issue-00059/">Launch Newsletter Issue #00059</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
]]></description>
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									<p><span style="font-weight: 400;">This is L.A.U.N.C.H., your weekly dose of <a href="https://michealoneill.com/launch-newsletter-issue-00075/">online business growth</a> caffeine &#8211; we get you hyped, energized, and ready to conquer your day.</span></p><p> </p><p><span style="font-weight: 400;">Here’s what we have for you today:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Twitter&#8217;s Gone X-Rated!</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ChatGPT-4&#8217;s superlative failure: from prime to not-so-prime!</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">TikTok drops the mic with its ads transparency library!</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A.I. for growth</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://michealoneill.com/5-steps-to-grow-your-online-course-or-membership-business/">Facebook Ads</a> Review &#8211; 5 Minute Guitar Lessons &#8211; <a href="https://michealoneill.com/supercharge-your-facebook-ads-for-your-course-launch/">Facebook</a> Ad to <a href="https://michealoneill.com/lead-magnet-with-a-mini-product-upsell-chatgpt-prompt/">Mini-Product</a></span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Landing Page Review &#8211; 5 Minute Guitar Lessons &#8211; Mini-Product <a href="https://michealoneill.com/unconventional-course-launch-strategic-move-revealed/">Offer Page</a></span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">8 ways to <a href="https://michealoneill.com/how-to-scale-your-facebook-ads/">scale your Facebook ads</a> without killing them</span></li></ul>								</div>
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									<p><b>If this was shared with you, register here to</b><a href="https://gl893.keap-link017.com/v2/click/4879f9f506ffb157ab05dfa9cefce1c1/eJyNz8EKgkAQBuB3mbMkthS1N5EQ0TxEnWNZh1xa12UdAxHfvbWkU0HXmX--4R-B0AhDWQUcbnq3ZxCAQ6msQkNJa0jI15JFLACtzD11bW-Bj98OP_t5umWbKAAaLPrE-RQneVam1yIrc5-0wnn_HyZaz58X5nCMswKm6aeLjaLDw9MdcHI9zmUq5QvRxWmfr4lsx8OwUbJGoVuDSuuVbJtQi97I2hPCWjTVUj3H4Q1NT2fTYVE="> <b>receive your weekly edition of the L.A.U.N.C.H. Newsletter</b></a><b>, so you can discover the <a href="https://michealoneill.com/launch-newsletter-issue-00071/">secrets to profitable Facebook ad campaigns</a> and <a href="https://michealoneill.com/launch-newsletter-issue-00066/">online launches</a>.</b></p><p><b>And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.</b></p>								</div>
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									<p><span style="font-weight: 400;">For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:</span></p>								</div>
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									<h1><b>L &#8211; Latest News</b></h1><h2><strong>Twitter&#8217;s Gone X-Rated!</strong></h2><p><span style="font-weight: 400;">Brace yourself for the X-citing, X-traordinary, and X-ceptional tale of social media&#8217;s most audacious makeover!</span></p><p><a href="https://www.socialmediatoday.com/news/what-comes-next-for-x-key-twitter-rebrand-questions-answered/688840/?utm_source=kelsodigital&amp;utm_medium=blog&amp;utm_campaign=launchnewsletter&amp;utm_content=07.27.23">&gt;&gt;&gt; Read more</a></p><h2>ChatGPT-4&#8217;s superlative failure: from prime to not-so-prime!</h2><p><span style="font-weight: 400;">Stanford and UC Berkeley researchers unveil the alarming decline in ChatGPT&#8217;s responses! From genius prime number identification at 97.6%, it hilariously plummeted to a laughable 2.4% in just a few months!</span></p><p><a href="https://www.tomshardware.com/news/chatgpt-response-quality-decline?utm_source=kelsodigital&amp;utm_medium=blog&amp;utm_campaign=launchnewsletter&amp;utm_content=07.27.23">&gt;&gt;&gt; Read more</a></p><h2>TikTok drops the mic with its ads transparency library!</h2><p><span style="font-weight: 400;">It&#8217;s like a secret treasure chest full of valuable data to boost your campaigns and avoid the creative flops! Get ready to dive into the Commercial Content Library, and level up your advertising game on TikTok!</span></p><p><a href="https://searchengineland.com/tiktok-ads-transparency-library-429659?utm_source=kelsodigital&amp;utm_medium=blog&amp;utm_campaign=launchnewsletter&amp;utm_content=07.27.23">&gt;&gt;&gt; Read more</a></p>								</div>
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									<h1><b>A &#8211; A.I. For Growth</b></h1><p><span style="font-weight: 400;">My worst fears are being realized. (And, it’s your big opportunity.)</span></p><p> </p><p><span style="font-weight: 400;">I’m seeing a worrying trend and it needs to be discussed.</span></p><p> </p><p><span style="font-weight: 400;">Advertisers are churning out the same turgent, lazy, and unimaginative ChatGTP copy.</span></p><p> </p><p><span style="font-weight: 400;">You can tell ChatGPT copy a mile away and it stinks.</span></p><p> </p><p><span style="font-weight: 400;">It’s dense, unemotive, and overly wordy crap.</span></p><p> </p><p><span style="font-weight: 400;">I’ve been using A.I. daily in my business for over 2.5 years.</span></p><p> </p><p><span style="font-weight: 400;">I love A.I. and I’m a massive believer in the opportunity it presents for <a href="https://michealoneill.com/5-powerful-scarcity-and-urgency-tactics/">online business owners</a>.</span></p><p> </p><p><span style="font-weight: 400;">The FACT is, it’s a horrible copywriter (as of today anyway!).</span></p><p> </p><p><span style="font-weight: 400;">It’s great at coming up with ideas but it’s copy sucks.</span></p><p> </p><p><span style="font-weight: 400;">As an online business owner good copy is your #1 asset.</span></p><p> </p><p><span style="font-weight: 400;">It’s how you connect with your audience and move people to take action.</span></p><p> </p><p><span style="font-weight: 400;">Yes, use A.I. to come up with ideas but the final copy needs your personal touch.</span></p><p> </p><p><span style="font-weight: 400;">If you have unedited ChatGPT content anywhere in your funnel or front-end content rip it down today and redraft it.</span></p><p> </p><p><span style="font-weight: 400;">Trust me you will see a big uptick in your conversions.</span></p><p> </p><p><span style="font-weight: 400;">Which brings me to the opportunity.</span></p><p> </p><p><span style="font-weight: 400;">We are about to be overrun by AI-generated ads, social content, and courses.</span></p><p> </p><p><span style="font-weight: 400;">Far from doomsday. I think for once life is about to get easier.</span></p><p> </p><p><span style="font-weight: 400;">Well-structured, engaging copy will stand out even more in a sea of ChatGPT puke.</span></p><p> </p><p><span style="font-weight: 400;">Your takeaway. Become a student of great copy.</span></p><p> </p><p><span style="font-weight: 400;">The best part. Your education is free. We see thousands of ads and offers every day.</span></p><p> </p><p><span style="font-weight: 400;">Build your swipe file of killer copy so you’re ready the next time you need to polish some ChatGPT turd into a diamond.</span></p><h2> </h2><h2>Latest A.I. Tools</h2><h3>Elevate your content with the magic of AI-Powered Captions!</h3><p>Effortlessly add perfect emojis and highlight keywords to captivate your audience, while our advanced algorithms generate accurate captions in 48 languages. It&#8217;s time to level up your content game and shoot for the stars</p><p><a href="https://www.submagic.co/?utm_source=kelsodigital&amp;utm_medium=blog&amp;utm_campaign=launchnewsletter&amp;utm_content=07.27.23">&gt;&gt;&gt; Read more</a></p><h3>Unleash the power of HD and let the pixel party begin!</h3><p>Whether it&#8217;s fixing your embarrassing low-quality pics or making your content pop like a pro, this app will have you feeling like a digital wizard in no time! So why settle for drab visuals when you can level up with Remini&#8217;s transformative technology?</p><p><a href="https://remini.ai/?utm_source=kelsodigital&amp;utm_medium=blog&amp;utm_campaign=launchnewsletter&amp;utm_content=07.27.23">&gt;&gt;&gt; Read more</a></p><h3>The ultimate multitasking superhero that saves you from tab-tastrophes!</h3><p>Say goodbye to chaotic workspaces and hello to productivity nirvana. With five tools in one, it&#8217;s like having a Swiss Army knife for your to-do list, making you the master of organization and the conqueror of tasks.</p><p><a href="https://www.taskade.com/?utm_source=kelsodigital&amp;utm_medium=blog&amp;utm_campaign=launchnewsletter&amp;utm_content=07.27.23">&gt;&gt; Read more</a></p><h1> </h1><h1><b>U &#8211; Uplevel Ads</b></h1><p> </p><p><span style="font-weight: 400;">Here at are L.A.U.N.C.H. we love mini-products.</span></p><p> </p><p><span style="font-weight: 400;">They are the number one way to attract high-quality, purchase-qualified, clients into your world.</span></p><p> </p><p><span style="font-weight: 400;">Our favorite model is Paid Ad &gt; <a href="https://michealoneill.com/supercharge-your-list-building-with-mini-products/">Lead Magnet</a> &gt; <a href="https://michealoneill.com/lead-magnet-with-a-mini-product-upsell-chatgpt-prompt/">Mini-Product Upsell</a>.</span></p><p> </p><p><span style="font-weight: 400;">The old-school way was Paid Ad &gt; Mini-Product.</span></p><p> </p><p><span style="font-weight: 400;">The challenge with the old-school model is you only have a single shot at making the sale.</span></p><p> </p><p><span style="font-weight: 400;">With the Lead Magnet up front, you capture emails for up to 60% &#8211; 70% of <a href="https://michealoneill.com/launch-newsletter-issue-00070/">opt-in page</a> visitors.</span></p><p> </p><p><span style="font-weight: 400;">Your mini-product is offered to everyone who opts in. </span></p><p> </p><p><span style="font-weight: 400;">And, because you have their email, you can send a 5/7 part email follow-up sales sequence.</span></p><p> </p><p><span style="font-weight: 400;">Sure, you can sell directly from the ad, but it’s playing the game on hard mode.</span></p><p> </p><p><span style="font-weight: 400;">And, with the rising cost of ads, we need to adapt our approach.</span></p><p> </p><p><span style="font-weight: 400;">So what does the game look like on hard mode?</span></p><p> </p><p><span style="font-weight: 400;">Let’s take a look at a Facebook ad driving people directly to a $47 mini-product.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="648" height="842" src="https://michealoneill.com/wp-content/uploads/2023/07/0056-s1-5-minute-guitar-fb-ad-to-mini-product-788x1024.png" class="attachment-large size-large wp-image-11546" alt="" srcset="https://michealoneill.com/wp-content/uploads/2023/07/0056-s1-5-minute-guitar-fb-ad-to-mini-product-788x1024.png 788w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s1-5-minute-guitar-fb-ad-to-mini-product-231x300.png 231w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s1-5-minute-guitar-fb-ad-to-mini-product-768x998.png 768w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s1-5-minute-guitar-fb-ad-to-mini-product-600x780.png 600w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s1-5-minute-guitar-fb-ad-to-mini-product.png 974w" sizes="(max-width: 648px) 100vw, 648px" />															</div>
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									<p><span style="font-weight: 400;">I love how clear the primary promise of the ad is. </span></p><p> </p><p><span style="font-weight: 400;">For anyone who’s never tried, (or can’t remember) learning the guitar, the early days are excruciating.</span></p><p> </p><p><span style="font-weight: 400;">All you want is to be able to move fast and for the chords to sound clear.</span></p><p> </p><p><span style="font-weight: 400;">Everyone tells you that practice is key, but very few people tell you how to practice.</span></p><p> </p><p><span style="font-weight: 400;">The opening line is a catcall to anyone struggling to learn the guitar.</span></p><p> </p><p><span style="font-weight: 400;">Next, we see a “before-after bridge”. </span></p><p> </p><p><span style="font-weight: 400;">Here are all the negative things you’re currently experiencing……</span></p><p> </p><p><span style="font-weight: 400;">And once you “take the challenge,” here are all the great things you’ll experience.</span></p><p> </p><p><span style="font-weight: 400;">I like the use of the open loop &#8211; And that’s just in 11 of the 14 lessons. </span></p><p> </p><p><span style="font-weight: 400;">So what’s in the other 3 lessons? This will build curiosity and memorability.</span></p><p> </p><p><span style="font-weight: 400;">The ad is then wrapped up with a 300% money-back guarantee.</span></p><p> </p><p><span style="font-weight: 400;">Remember, the objective of the ad is to get people to the sales page, not to sell the product.</span></p><p> </p><p><span style="font-weight: 400;">This is a beautiful ad template you can easily swipe and recreate in your ad campaigns.</span></p><p> </p><p><b>Swipe File:</b></p><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0059/0056-s1-5-minute-guitar-fb-ad-to-mini-product.pdf"><b>SWIPE FILE &#8211; </b><span style="font-weight: 400;">0059 &#8211; 5 Minute Guitar Lessons &#8211; Facebook Ad to Mini-Product</span></a></li></ul><p> </p><h1><b>N &#8211; Now Launching</b></h1>								</div>
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															<img loading="lazy" decoding="async" width="648" height="468" src="https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-1024x739.png" class="attachment-large size-large wp-image-11547" alt="" srcset="https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-1024x739.png 1024w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-300x216.png 300w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-768x554.png 768w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-1536x1108.png 1536w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-2048x1478.png 2048w, https://michealoneill.com/wp-content/uploads/2023/07/0056-s2-5-minute-guitar-mini-product-sales-page-600x433.png 600w" sizes="(max-width: 648px) 100vw, 648px" />															</div>
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									<p><span style="font-weight: 400;">Here’s the above-the-fold section of the $47 sales page for the 14-day chord challenge. </span></p><p> </p><p><span style="font-weight: 400;">Let’s start with the name &#8211; 5 Minute Guitar.</span></p><p> </p><p><span style="font-weight: 400;">People are lazy. </span></p><p> </p><p><span style="font-weight: 400;">They want you to guarantee their wildest dreams will come through, immediately without any work.</span></p><p> </p><p><span style="font-weight: 400;">I love 5 Minute Guitar. The unspoken promise is clear. </span></p><p> </p><p><span style="font-weight: 400;">Your guitar dreams can come through doing just 5 minutes of practice.</span></p><p> </p><p><span style="font-weight: 400;">The core premise of the ad is reflected on the sales page &#8211; slow and buzzy chords.</span></p><p> </p><p><span style="font-weight: 400;">This is an important point. </span></p><p> </p><p><span style="font-weight: 400;">As you optimize your ads, you may find a mismatch between your ads and your landing page.</span></p><p><span style="font-weight: 400;">Make sure you keep the messaging aligned on both once you find your winning ad.</span></p><p> </p><p><span style="font-weight: 400;">When you focus on a specific problem, it makes writing headlines easy.</span></p><p> </p><p><span style="font-weight: 400;">“Confidently play with accurate, fast chord changes in just 14 days.“</span></p><p> </p><p><span style="font-weight: 400;">The claim in the headline is then backed up in the subhead…</span></p><p> </p><p><span style="font-weight: 400;">…“step-by-step system”&#8230;.. “the ultimate practice routine”.</span></p><p> </p><p><span style="font-weight: 400;">This puts people at ease that there is a proven path to follow. And that they can get the promised results.</span></p><p> </p><p><span style="font-weight: 400;">If you don’t have a “Go From…To Statement”, take 15 minutes today to create a first draft.</span></p><p> </p><p><span style="font-weight: 400;">Go from {undesirable state} to {desirable state}</span></p><p> </p><p><span style="font-weight: 400;">Go from sounding like a beginner to confidently play the songs you love.</span></p><p> </p><p><span style="font-weight: 400;">Check out the <a href="https://michealoneill.com/a-super-sales-page-conversion-boosting-web-app/">sales page swipe file</a> for even more inspiration for your own high-converting <a href="https://michealoneill.com/challenge-opt-in-upsell-the-next-logical-step-for-your-clients/">mini-product offer</a> page.</span></p><p> </p><p><b>Swipe File:</b></p><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0059/0056-s2-5-minute-guitar-mini-product-sales-page.pdf"><b>SWIPE FILE &#8211; </b><span style="font-weight: 400;">0059 &#8211; 5 Minute Guitar Lessons &#8211; Mini-Product Offer Page</span></a></li></ul><p> </p><h1><b>C &#8211; Conversion</b></h1><p><span style="font-weight: 400;">Does your <a href="https://michealoneill.com/8-ways-to-scale-your-facebook-ads-without-killing-them/">Facebook ad performance</a> crash when you try to scale?</span></p><p> </p><p><span style="font-weight: 400;">There’s nothing worse. It’s finally working. Your campaign is crushing it. </span></p><p> </p><p><span style="font-weight: 400;">You decide to go all in and up the spend….only for the campaign to crash.</span></p><p> </p><p><span style="font-weight: 400;">Here are 8 ways to scale your Facebook ads without killing them:</span></p><p> </p><p><span style="font-weight: 400;">The problem with <a href="https://michealoneill.com/5-rules-to-scale-your-ads-while-improving-your-roi/">horizontal scaling</a> is that it can quickly lead to a high <a href="https://michealoneill.com/5-important-metrics-and-how-to-optimize-for-each/">cost per acquisition</a> and a low <a href="https://michealoneill.com/12-simple-steps-to-meta-pixel-success/">return on ad spend</a>. But <a href="https://michealoneill.com/5-rules-to-scale-your-ads-while-improving-your-roi/">vertical scaling</a> focuses on increasing your budget to reach more people within your existing target audience.</span></p><p> </p><p><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">1 &#8211; Master the art of <a href="https://michealoneill.com/5-steps-to-grow-your-online-course-or-membership-business/">dynamic creative</a> <a href="https://michealoneill.com/5-steps-to-building-an-online-business-that-aligns-with-who-you-want-to-become/">optimization</a> to keep your ads fresh, engaging, and high-performing.</span></p><p> </p><p><span style="font-weight: 400;">2 &#8211; Conduct frequent audience research to ensure you&#8217;re messaging is triggering your <a href="https://michealoneill.com/launch-newsletter-issue-00062/">Perfect-Fit Client</a> to take action.</span></p><p><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">3 &#8211; Don’t go for the sale straight away. Design a funnel that provides value up front and win your Perfect-Fit Client’s trust. Don’t ask for marriage on the first date!</span></p><p> </p><p><span style="font-weight: 400;">4 &#8211; Use <a href="https://michealoneill.com/how-to-improve-your-facebook-ads-strategy/">lookalike audiences</a> to reach people who are similar to your existing customers and most likely to convert.</span></p><p> </p><p><span style="font-weight: 400;">5 &#8211; Test different ad placements and formats to find the ones that work best for your audience and objectives.</span></p><p> </p><p><span style="font-weight: 400;">6 &#8211; Monitor your campaign performance closely and make data-driven decisions to optimize your budget and ROAS over time.</span></p><p> </p><p><span style="font-weight: 400;">7 &#8211; Use <a href="https://michealoneill.com/psst-want-the-secret-to-a-killer-opening-hook/">retargeting ads</a> to re-engage people who have shown interest in your product or service in during your top-of-funnel campaigns</span></p><p> </p><p><span style="font-weight: 400;">8 &#8211; Consider hiring a Facebook ads expert to manage your campaigns and help you achieve your goals more efficiently.</span></p><p> </p><p><span style="font-weight: 400;">So now you know the 8 steps, which one are you going to implement first? Hit reply and let me know.</span></p><p> </p><h1><b>H &#8211; Hot Take</b></h1>								</div>
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									<p><span style="font-weight: 400;">If in doubt, back yourself…</span></p><p> </p><p><strong>P.S. </strong><strong>If you like this newsletter and want to support it, you can:</strong></p><p>1) Join the waitlist for <a href="https://michealoneill.com/launch-newsletter-issue-00070/">Lead2Launch</a> next enrollment date here: <a href="https://michealoneill.com/join-the-waitlist">https://michealoneill.com/join-the-waitlist</a><br /><strong>2)</strong> Forward this newsletter to a friend with an invitation to subscribe right here: <a href="https://michealoneill.com/launch">https://michealoneill.com/launch</a> </p>								</div>
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		<p>The post <a href="https://michealoneill.com/launch-newsletter-issue-00059/">Launch Newsletter Issue #00059</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
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		<title>Scaling Facebook Ads for Course Creators Decoded</title>
		<link>https://michealoneill.com/9-fundamental-secrets-to-scale-your-facebook-ad-campaigns/</link>
		
		<dc:creator><![CDATA[Micheal O'Neill]]></dc:creator>
		<pubDate>Thu, 08 Jun 2023 17:02:14 +0000</pubDate>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[course and membership sales]]></category>
		<category><![CDATA[course sales strategies]]></category>
		<category><![CDATA[Facebook ads for course creators]]></category>
		<category><![CDATA[scale Facebook ads]]></category>
		<guid isPermaLink="false">https://michealoneill.com/?p=9944</guid>

					<description><![CDATA[<p>Ready to learn the fundamental secrets to scale your campaigns and achieve your sales goals? I will cover everything you need to know to take your course and membership sales campaigns to the next level.</p>
<p>The post <a href="https://michealoneill.com/9-fundamental-secrets-to-scale-your-facebook-ad-campaigns/">Scaling Facebook Ads for Course Creators Decoded</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">Scaling Facebook Ads for Course Creators Decoded</h1>				</div>
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						<a href="https://michealoneill.com/author/micheal130820michealoneill-com/">
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										Micheal O'Neill					</span>
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						<a href="https://michealoneill.com/2023/06/08/">
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										<time>June 8, 2023</time>					</span>
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										<time>5:02 pm</time>					</span>
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									<p>Struggling to scale your <a title="3 Cold Audiences You Need to Master" href="https://michealoneill.com/3-cold-audiences-you-need-to-master/" data-internallinksmanager029f6b8e52c="150">Facebook ad campaigns</a>? </p><p>I get it. You’re pouring time and money into ads, but it seems like nothing is working. </p><p>And all those so-called “experts” claiming to have the secret formula? </p><p>They’re full of it. I’ve been there, but I figured it out. </p><p> </p><p>Ready to learn the fundamental secrets to scale your campaigns and achieve your sales goals? I will cover everything you need to know to take your course and <a href="https://michealoneill.com/5-powerful-scarcity-and-urgency-tactics/">membership sales</a> campaigns to the next level.</p><p> </p><p>The key to success on <a href="https://michealoneill.com/supercharge-your-facebook-ads-for-your-course-launch/">Facebook</a> is to focus on scaling the ads that are already working. It’s not about reinventing the wheel with every new campaign. You need to put in the work, test, and tweak until you have a winning ad formula.</p><p> </p><p>Analyze your ad data: Find the ads that are <a href="https://michealoneill.com/sales-copywriting-secrets-revealed-with-3-killer-facebook-ads/">driving conversions</a> and scale them.</p><p> </p><p>Create a lookalike audience: Use Facebook’s algorithm to find people who are similar to your best customers.</p><p> </p><p>Use custom audiences: Target ads to people who already know and trust your brand.</p><p>Refresh your creative: Keep your ads fresh (copy &amp; images) to prevent fatigue.</p><p> </p><p>Implement the “3X3” strategy: Test t3 different ads with 3 different audiences to find winning ad combos.</p><p> </p><p>Raise budget slowly: Increase your ad spend gradually to avoid overwhelming your audience.</p><p> </p><p>Use retargeting: Target people who have already interacted with your brand.</p><p> </p><p>Leverage <a href="https://michealoneill.com/5-steps-to-building-an-online-business-that-aligns-with-who-you-want-to-become/">social proof</a>: Use reviews and testimonials to build trust and credibility.</p><p> </p><p>Monitor and optimize: Continuously monitor your campaigns and make adjustments to improve performance.</p><p> </p><p>To summarize, scaling <a href="https://michealoneill.com/5-steps-to-grow-your-online-course-or-membership-business/">Facebook ads</a> is all about using data to find what’s already working and expanding on it. Now it’s time to put these fundamentals into practice and watch your sales soar.</p>								</div>
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		<p>The post <a href="https://michealoneill.com/9-fundamental-secrets-to-scale-your-facebook-ad-campaigns/">Scaling Facebook Ads for Course Creators Decoded</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
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