Recurring Revenue Model 2 - Back-End Memberships
If you want to build recurring revenue in your online business memberships are the way to go.
A back-end membership is one that has a pre-requisite.
In other words, something that people need to have completed before getting access to the membership.
This pre-requisite could be a course, but it could also be people who have purchased a service or product from you and you want to help them either take the next step on their journey or get a result faster.
The main difference between a front-end membership and a back-end membership is that only people who meet the pre-requisite are offered entry to the membership.
This is a fantastic way for ensuring that the membership community all have a common starting point or share something in common.
Back-end memberships tend to have a higher price point as you have an existing relationship and trust built with the audience which makes it easier to deliver a higher value offering.
And if you want to take our relationship to the next level make sure you check out some of my other videos on lead generation strategies for course creators and membership site owners.
