Brits To Kick GDPR To Touch
The UK Government has announced that it’s ditching GDPR regulations.
If you are into that sort of thing, you can read the official release here.
The principles driving GDPR are essential. Especially in a world where the tech giants have a front seat, access-all-areas pass to our lives.
It is fundamental in protecting people’s personal healthcare, finance, lifestyle, and intimate personal data.
The practical application of GDPR for small businesses and online marketers has been a nightmare.
A lot of annoying pop-ups and silly requirements for hairsplitting declarations that, in many cases, are unenforceable.
Well, the UK has had enough. So they’re kicking GDPR to the curb.
They want to simplify Data Protection.
Unfortunately, governments (not just the UK!) have a terrible track record with simplification.
The potential implication for us as online marketers is that we will need not just to comply with CCPA, CAN-SPAM, and GDPR but now some other UK Act.
The problem occurs when you try to draft a piece of legislation that governs a company like Facebook or Google while at the same time applying to a small business.
In our case a course creator or membership site owner targeting $1m to $10m a year.
I am sure they will try their best, but this is something to keep an eye on.
Twitter Goes Long
What an interesting couple of months for Twitter.
Elon offers to buy them (with some spare change he found down the back of the couch!)
Then he pulls out of the deal and plummets their share price, voicing concerns over the number of fake accounts.
All along, Twitter is still struggling to make profits on the scale of the other big tech companies.
All that aside, from a users perspective Twitter is a gold mine.
It is where all the really smart people hang out.
And they don’t just hang out, but they share what they do daily.
No platform holds a candle to Twitter when it comes to gaining knowledge, insight, and learning.
What’s more it’s by far and away the best platform to connect and interact with the top minds in any field.
Where other platforms are continuously coming up with new post formats to jump on the latest craze, Twitter has remained loyal to its roots.
Twitter favors text-based posts. Their last update bumped the limits from 180 to 240 characters per post.
Well, now they are about to GO LONG.
On June 22, 2022, Twitter announced that it was merging newsletter subscriptions into @TwitterWrite and releasing Twitter Notes.
Twitter Notes will allow people to write long-form content on Twitter.
I think this will be a massive addition to the platform. I learn so much from Twitter threads as it is, and I can’t wait to see how the Twitter community takes to Twitter Notes.
Virtual Events Defend Their #1 Title
Events are a crucial conversion tool in the course creator and membership site owners’ toolbox.
While webinars hit their peak during the pandemic and are now in decline. Virtual events are still going strong.
Event marketers expect that almost two-thirds of their future events will be virtual or hybrid.
Speaking to the big names in our industry their virtual events are cheaper to run, cheaper to fill and convert better than their IRL in person events.
This seems like a win-win-win to me.
Definitely something you should have on your radar if you don’t have them in your marketing mix.
Hopin is a virtual event hosting platform. The platform doesn’t get much attention in the knowledge commerce space but is massive in other industries.
Hopin have released a guide to hosting virtual events in 2022 and it is well worth a read.
You can get your copy here:
