Facebook Ad Strategy: Evaluating an Ad to a Free Scorecard
Our Ad today is from a company that has shaped the world of digital marketing we see today.
Guess we should sit up and pay attention.
Introducing none other than Ryan Deiss and the team over at Digital Marketer.
What’s unusual about this ad is its simplicity.
No grandiose promises of endless profits or finding the answer to life, the universe, and everything (which we all know is 42).
The ad simply identifies a #1 pain point and promises to fix it with some very tangible outputs.
But don’t let the simplicity fool you.
This is the starting point of an intelligent funnel! (more about that in the Now Launching section!)
3 Elements To Inspire Your Ad Campaigns:
- If you have never run a marketing team, the opening hook may seem weak. But trust me as a marketing leader, this is one of your biggest headaches. What to measure, how to measure them, what info is useful, how to track them week by week, and how to design something that the team doesn’t spend half their work day measuring. Oh, and you can give it to us in a scorecard too. Well, that is just the icing on the cake. Remember the usefulness, relevance, and pain-solving potential of your Lead Magnet is far more important than any fancy copy you can write.
- Bullet points help you say more with less. It would have taken hundreds of words to explain what they have packed into just 6 short bullet points. Again it’s the strength of the lead magnet that enables Digital Marketer to skip the explanation about why marketing departments need a scorecard.
- As this is a practical tool, Digital Marketer produced a 1-minute walkthrough video for the ad. Sure, someone could recreate the tool based on the video walkthrough, but why bother. You can get it for free on the next page. For some lead magnets, a visual demo can be your best sales tool. Even if you have an information-based lead magnet, you could do a screencast with a video overlay and bring people through the key sections.
But the real genius of this funnel is in the next section.