Re-engagement campaigns are one of the essential cornerstones of any email strategy.
If you continue to email people who don’t interact with you, your email deliverability will suffer. This means that the people who are interested in what you have to say will stop receiving your emails.
But we don’t want to toss away hard-won email subscribers.
The solution: a re-engagement sequence.
A re-engagement sequence is a series of emails designed for one purpose and one purpose only. To get inactive subscribers to click on a link in the email.
When they click on a link it sends a signal to the email service providers that your content is valuable and future emails should be placed in their clients’ inboxes.
Here is a fantastic example of a re-engagement email from the Hustle.
Subject: Save our intern?
Some key takeaways:
- It oozes personality
- It tells a story
- It personalizes what many people see as an impersonal transaction
- It humanizes the negative outcome if you don’t interact (in a humorous way)
- It is simple and to the point
Honestly, even if you were not all that interested in the Hustle, they have made you smile. How could you not click the link?
The best part of the email is the link itself.
Now I don’t want to ruin the surprise so you can click here to find out where it brings you.
You can thank me later.