Brian and Scott Moran of Samcart are in the middle of a launch for a new online course using the Samcart digital content platform.
Samcart has long been known as a popular way for digital creators to sell products and collect cash online.
In the past 6 months, they have added the ability to host digital content for memberships and courses.
As a good online business does, they sat back and asked themselves:
- What is the biggest challenge facing our Perfect-Fit Client?
- What is the one thing which if we could solve for our Perfect-Fit Client would help them move forward?
- What is the one thing holding our Perfect-Fit Client back
- What would a Perfect-Fit Client need to believe before they purchased our primary product (Samcart)?
But that isn’t why I am sharing this sales page today.
Look at the very top of the page. There is a menu bar that lays out the format of their sales page.
Look how clear they make the thought process for their audience:
- The Problem with Traffic
- The Truth About Traffic
- Traffic Solutions For Creators
- Let Me Show You How It Works
- What You Get
- FAQ
If you want an outline for an effective sales page……. there you go.
Change just two words:
- Traffic – what you are offering
- Creators – who you are offering it to
….and you have an outline for the narrative of your sales page.
Sure there are other sales page elements like:
- VSL – Video Sales Letter
- Testimonials / Case Studies / Social Proof
- Bonuses
- Offer Stack
- Call To Action
- Guarantee
But this is a great way to think of the journey that you want people to go on through your copy.
C – Creator Central
Do 3rd party social scheduling tools kill organic reach?
Meta announced earlier this week that they were opening up access to the Instagram API for Reels.
This means that 3rd party social scheduling tools will, for the first time, be able to post reels to Instagram.
Some of the top social scheduling tools include: (in no particular order!)
But the question is. Should you use 3rd party tools to post on social media?
There are long-standing rumors/beliefs that content, (especially on Instagram), posted from 3rd party scheduling tools is throttled or shadowbanned.
This all stems back to an issue in 2011. Facebook users found that content pushed through 3rd party apps was getting lower reach.
So roll on 2022. Do we have anything to worry about using 3rd party scheduling apps?
Well, I could tell you my experience, or tell you what I heard from some randomer in a Facebook Group, but I prefer cold hard data. So I went searching…
Just from reading the headlines, you can probably see what way the argument is going.
It turns out that there is no negative downside to using a 3rd party social scheduling tools.
Granted the research conducted in 2 of the 3 articles above was done by social media scheduling tool companies…….
….. so kinda like a cow writing about the benefits of vegetarianism.
But still, the research is solid so I am going to call it!
Yet another digital marketing myth busted!
H – Hot Take
“It’s not that I’m so smart, it’s just that I stay with problems longer.” — Albert Einstein
I believe your success is almost guaranteed over a long enough time frame.
As entrepreneurs, it is important that we are macro patient and micro impatient.
We need to be patient with our long-term goals and dreams.
Patience will keep us showing up day after day when we feel that things are going against us.
90% of success is showing up day after day when others would give up.
We need to be impatient with the small actions on a day-to-day basis.
These actions pave the path to long-term success.
Much of business and life’s frustrations come from macro impatience.
Keep focused, and stay patient. You’ll get there.
What you do matters. The world needs you.
Micheal
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