Prompt Objective:

Create a high converting opt-in page or sales page headline.

Prompt Outline

Prompt Part 1:

I want you to act as an expert direct-response copywriter.

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

Your goal is to maximize the on-page conversion rate.

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

Here is your initial data:

{primary audience}:

{primary pain}:

{dream outcome}:

{time frame}:

{primary frustrations}:

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Here is a sample headline drafted in the desired format:
How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

Please give me 20 headline variations to start with.

←end prompt→

Prompt Part 2:

Please redraft these headlines to:

• highlight key pain points

• highlight massive frustrations

• Highlight dream outcomes

• make them more emotive

• increase the conversion rate

Please draft options in the voice, tone and style of:

• Gary Halbert

• David Ogivly

• Eugene Schwartz

• Dan Kennedy

• Todd Brown

Here is a sample prompt I entered into ChatGPT.

I want you to act as an expert direct-response copywriter.

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

Your goal is to maximize the on-page conversion rate.

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

Here is your initial data:

{primary audience}: Online course creators and membership site owners

{primary pain}: they want to run profitable Facebook ads, but they are overwhelmed by the challenges of getting started or getting their ads and funnel to convert 

{dream outcome}: running profitable, high-converting, easy-to-run Facebook ad campagins

{time frame}: 8 weeks

{primary frustrations}: wasting time, wasting money, ad account shutdowns, spending years learning Facebook ads, 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Here is a sample headline drafted in the desired format:

How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

Please give me 20 headline variations to start with.

Prompt Part 1:

I want you to act as an expert direct-response copywriter.

I am going to ask you to draft a series of high-converting opt-in page headlines.

The opt-in page is requesting people to sign up for this lead magnet:

{Upload lead magnet}.

Please don’t take any action yet. Simply review the lead magnet and get ready for further prompts.

Prompt Part 2:

The target audience for this lead magnet is:

{Describe your target audience here}

The primary promise of lead magnet is: 

{What is the main benefit or outcome that your lead magnet provides?}

Here are your instructions:

Research the key pain points and desired transformation of the target audience.

Generate at least 25 opt-in page headlines in a variety of formats, using the following formulas:

Problem-Agitate-Solve (PAS): Identify a problem or challenge that the target audience is facing, agitate it to make them feel the pain more acutely, and then offer your lead magnet as the solution.

Before-After-Bridge (BAB): Describe the target audience’s current situation (before), paint a picture of their desired future state (after), and then introduce your lead magnet as the bridge that will help them get from one to the other.

Intrigue-Curiosity-Gap (ICG): Start with a statement that piques the target audience’s curiosity, then introduce a gap in their knowledge or understanding, and finally offer your lead magnet as the way to fill that gap.

Testimonial-Guarantee-Call to Action (TGC): Share a testimonial from a satisfied customer, offer a guarantee to reduce risk, and then include a strong call to action.

Scarcity-Urgency-Limited Time Offer (SUL): Create a sense of urgency by emphasizing the limited availability of your lead magnet or the time-sensitive nature of the offer.

Tips:

Make sure your headlines are relevant to your target audience and the lead magnet you are offering.

Speak directly to the audience, highlighting their fears, challenges, frustrations, dreams, desires and ambitions.

Use strong, persuasive language that will grab attention and generate curiosity.

Be specific about the benefits and outcomes that your lead magnet provides.

Use a variety of headline formats to keep your audience engaged.

Prompt Objective:

Last week, you used ChatGPT to help you create a high-converting lead magnet from a long-form video.

• A.I. Growth Prompt of the Week – Issue #0066

This week, we’ll use ChatGPT to help draft the lead magnet opt-in page copy for your lead magnet.

Prompt Outline:

Step 1 – Upload your lead magnet

Select ChatGPT 4 > Advanced Data Analysis

In the message dialogue box, hit the plus sign and upload the lead magnet file.

Then, enter the prompt below:

Here is the content of my Lead Magnet. 

Please confirm that you can read and understand the uploaded file from start to finish. 

In the following conversation, I will ask you to help me create content based on the contents of this document.

Don’t take any action yet. Please just study the content of the lead magnet.

Step 2 – Opt-in page structure

Prompt:

Thank you.

I want you to act as an expert direct-response copywriter.

I want you to draft marketing copy for a high-converting opt-in page.

Your goal is to write copy that gets the maximum number of people to opt in for the lead magnet. 

Please ensure that all copy aligns with the content of the lead magnet.

The opt-in page has five key sections:

Headline – (7 words approx)

Sub headline (12 words approx)

Body Copy (1 paragraph + 3-4 fascination bullet points)

Call To Action (3-5 words)

Image (please suggest an appropriate image)

Your copy should instantly answer the following questions for someone who visits the page – 

Why should I pay attention to this?

Why is this important to me?

How will my life improve if I opt for this lead magnet?

Draft the copy in a friendly, human voice.

Ensure all copy passes A.I. detection tests.

Match the voice, tone, and language from the lead magnet.

Draft your copy at a 6th-grade or below level.

Please draft three versions of the opt-in page copy based on the above criteria.

Step 3 – Refinement

Prompt:

Keeping the copy aligned with the lead magnet uploaded at the start of the conversation, please redraft three versions in the style, tone, and structure of Eugene Schwartz.

Repeat as often as you like, changing the name of the copywriter. Here are some suggestions:

• Gary Halbert
• David Ogilvy
• Todd Brown
• Brian Kurtz
• John Charlton
• Ray Edwards
• Jim Edwards
• Russel Brunson
• Jeff Walker
• Stu McLaren