Author: Micheal O'Neill

Boosting Course Sales on Facebook with Psychology

Boosting Course Sales on Facebook with Psychology

Micheal O'Neill
Boosting Course Sales on Facebook with Psychology

Boosting Course Sales on Facebook with Psychology

Want to take your Facebook ads & marketing copy to the next level? 

 

Here are 5 psychological anchoring principles to increase your online course and membership sales.

 

  • Establish a reference point. Quote higher prices for your 1-on-1 or small group coaching packages and then present the price for your course or membership. Your audience will perceive the lower price as a great deal, even if it’s still higher than competitors.
  • Use social proof. Highlight the success of other customers who have taken your course or joined your membership. Testimonials, case studies & reviews are all great ways to use social proof as an anchor.
  • Create scarcity. People place a higher value on things that are scarce or limited. By creating a sense of scarcity in your copy, you can make your course or membership site seem more valuable. Set a deadline or limit the number of spots available.
  • Use bonuses wisely. Adding bonuses to your offer can make it seem more valuable, but be careful not to overdo it. Too many bonuses can decrease the perceived value of your offer. Pick bonuses that answer objections or help people move faster.
  • Be consistent. Use the same anchor points throughout your copy and marketing materials to create a cohesive message and make it easier for your audience to perceive the value of your offer.
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Mastering the Art of Upselling in Book Launches

Micheal O'Neill

Mastering the Art of Upselling in Book Launches

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This is the above-the-fold screen grab of Amy Porterfield’s Side Hustle Success Path Free Masterclass. This is part of Amy’s, Two Weeks Notice book launch.

To support her book launch, Amy created a low-ticket, but comprehensive online course called the Side Hustle Starter Kit. 

Two thumbs up for this strategy as it will serve as a bonus and an upsell profit maximizer on book sales. 

It also serves as a way to capture the email addresses of people who buy the book from retail outlets and online stores. This will allow Amy to proactively build her audience through her book sales and maximize the LTV of book purchasers.

What to copy:

  • I love simple, clean opt-in pages. Amy follows the formula here. Pre-head > headline > 1-2 lines body copy > CTA.
  • Notice how small the logo is. Even though Amy is a big brand, the logo is tiny and does not distract from the one and only action people should take on this page
  • In all the tests we have run, removing the logo has increased conversions, especially if they are more prominent.
  • I love the CTA in the top header. Eye-tracking experiments have shown that almost all visitors to the page will scan that second of the page immediately. It is arguable that the only reason they included the logo on the left side was to fill the space in the head to facilitate the CTA. If that is the case, I am on board 👍.
  • The pre-head immediately connects with the pain – “undervalued & overwhelmed”. This is the purpose of avatar research. It is less important to know the age and demographics of your audience than to know how they feel disrespected and their primary pain point.
  • Amy is a “positive marketer”, but look how she introduces the pain subtly.
  • The body copy packs punch – 5 Signs You’re Ready to Start a Side Hustle – Use of odd number between 3 – 7 ✅. She is clear on the audience for this Masterclass. Don’t fudge the lines. Pick a specific persona and answer their big concerns
  • …for more Flexibility, Financial Freedom, and Fun. Illeteration and rythming works. Anywhere you an work it into your copy do. People love it.
  • …(Even If You’re short on Time and Have No Idea Where to Start). This is a great framework for opt-in pages and copy in general. (Get something big your really want) without (big objection or thing that’s holding you back)
  • If you are not testing a professionally taken photo of you on your opt-in pages you should be.​​

What we’d test:

  • The CTA buttons are weak. We would test making them more prominent in size and colour
  • The CTA phrase “Save My Seat” could be improved. In tests we have found that transformative CTA’s get a higher conversion reate – Start Your Side Hustle →
  • There is no urgency in the body CTA. We would test including words like “Now” and “Today”
  • A sticky header. Having the “Save My Seat” button in the header is great. We would test making the header sticky so when you scroll down you always have an option to register.
  • Urgency is missing from the opt-in page. This is a pre-recorded masterclass but people still need a reason to act now. We would test adding some reason for people to register today.
  • The opt-in form converts everything to upper case. This is only a small element, however, this may lead to some drop off in conversions. A common belief amongst people is that capital letters make a difference when in email addresses. People will try to uncapitalize them. This is an unnecessary friction. We would revert to lower case
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You can download the landing page for your swipe file here: 

How to Capture Attention and Increase Conversions with Ad Copy

Micheal O'Neill

How to Capture Attention and Increase Conversions with Ad Copy

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What to copy:

  • This ad has a text book implementation of the A.I.D.A approach to copy.
  • First, it captures Attention simply and effectively – “Getting a nudge that a side hustle is in your future? ✨”. Talking to a future dream of your audience is a great opening hook for an ad.
  • This instantly positions your audience. It lets them know they are in the right place.
  • The attention is maintained by describing key elements of the future dream. Getting into specific details – “finest pair of yoga pants”, “Investing your time in your dreams instead of someone else’s”, “feeling excited to check your bank account”. 
  • When you describe, in detail, your audience’s deepest dreams, you draw them into your story and set them up to want to take the action you desire
  • Next up is the Interest section. People find stats and numbers interesting. This is also a good section to establish authority. Amy achieves this by telling us she started her side hustle 13 years ago and has helped 46,000 entrepreneurs build the business of their dreams.
  • In addition to provoking interest, Amy establishes authority but also provides us with social proof.
  • Great use of emojis throughout the ad. Emojis make the ad more exciting and easy to read. Avoid overuse, but a liberal sprinkle of well throughout emojis will increase your ads’ conversion rates.
  • Scarcity established with “new limited-time course”
  • Next, Amy builds Desire. I love this line – “Ready to trade daydreams for a proven step-by-step process for less than it costs to order take out on your lunch break?”
  • From fluffy to concrete – daydreams to a proven step-by-step process. People want proven step-by-step processes. This is a phrase we use a lot in our ad copy to great effect.
  • “less than it costs to order take out on your lunch break”. Every time you can position a cost relative to a perceived low-cost daily item, it will increase conversions.
  • And finally, Action. Amy is very clear about what people get once they register, the timelines to delivery, and a bonus that answers the specific objection of “I don’t know how to quit my job”. The two link sandwich is an approach we implement in most ads. Give them a direct Call To Action, reiterate some key elements of the offer, and then provide another call to action.

You can download the ad copy and creative for your swipe file here: 

SWIPE FILE – 0033 – Amy Porterfield – Facebook Ad to Masterclass

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New A.I. Tools To Grow Your Online Business

Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Perfect for discovering and creating effective ad copy

This AI powered marketing platform works by boosting the brand language used by companies in their copy.

Optimizing email marketing campaigns

An AI email marketing campaign tool, that allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.

You can now chat with your search engine!

Announcing a major update to Perplexity Ask: the world’s first conversational search engine! Now, you can read answers with up-to-date sources and ask follow-up questions to dig deeper.

Create Engaging Videos 10X Faster With AI.

Spin up a completely original, high-quality video narrated by a realistic virtual representation of a human in minutes, regardless of your video production expertise.

 

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Launch Newsletter Issue #00033

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Want to know the secret to TikTok’s success?

It’s not just the dancing, lip-syncing, and comedic skits- it’s the fact that advertisers can’t get enough of it. Even during a slowdown, ad spending on the platform continues to rise, proving that TikTok is the future of advertising, and you don’t want to miss the train. 

Read this article to find out why TikTok is taking over the ad world and how you can hop on board..

 

It’s time to step up the game, Google

Google is feeling the heat from OpenAI’s ChatGPT, because they’re planning to launch over 20 AI products this year, including a demo of their own search chatbot. Looks like they’re finally ready to play with the big dogs. 

But let’s hope they don’t release any AI’s that will try to take over the world…again.

Hold on to your hats, folks! 

Facebook is changing the game with their latest update to Accounts Center. They’re renaming “people” to “Account Center accounts” in their Ad metrics. But don’t worry, they’re not changing the math, just the name. 

So, don’t panic, just read the blog post and be ahead of the curve.

A – A.I. For Growth

Perfect for discovering and creating effective ad copy

This AI powered marketing platform works by boosting the brand language used by companies in their copy.

 

Optimizing email marketing campaigns

An AI email marketing campaign tool, that allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.

You can now chat with your search engine!

Announcing a major update to Perplexity Ask: the world’s first conversational search engine! Now, you can read answers with up-to-date sources and ask follow-up questions to dig deeper.

Create Engaging Videos 10X Faster With AI.

Spin up a completely original, high-quality video narrated by a realistic virtual representation of a human in minutes, regardless of your video production expertise.

U – Uplevel Ads

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What to copy:

  • This ad has a text book implementation of the A.I.D.A approach to copy.
  • First, it captures Attention simply and effectively – “Getting a nudge that a side hustle is in your future? ✨”. Talking to a future dream of your audience is a great opening hook for an ad.
  • This instantly positions your audience. It lets them know they are in the right place.
  • The attention is maintained by describing key elements of the future dream. Getting into specific details – “finest pair of yoga pants”, “Investing your time in your dreams instead of someone else’s”, “feeling excited to check your bank account”. 
  • When you describe, in detail, your audience’s deepest dreams, you draw them into your story and set them up to want to take the action you desire
  • Next up is the Interest section. People find stats and numbers interesting. This is also a good section to establish authority. Amy achieves this by telling us she started her side hustle 13 years ago and has helped 46,000 entrepreneurs build the business of their dreams.
  • In addition to provoking interest, Amy establishes authority but also provides us with social proof.
  • Great use of emojis throughout the ad. Emojis make the ad more exciting and easy to read. Avoid overuse, but a liberal sprinkle of well throughout emojis will increase your ads’ conversion rates.
  • Scarcity established with “new limited-time course”
  • Next, Amy builds Desire. I love this line – “Ready to trade daydreams for a proven step-by-step process for less than it costs to order take out on your lunch break?”
  • From fluffy to concrete – daydreams to a proven step-by-step process. People want proven step-by-step processes. This is a phrase we use a lot in our ad copy to great effect.
  • “less than it costs to order take out on your lunch break”. Every time you can position a cost relative to a perceived low-cost daily item, it will increase conversions.
  • And finally, Action. Amy is very clear about what people get once they register, the timelines to delivery, and a bonus that answers the specific objection of “I don’t know how to quit my job”. The two link sandwich is an approach we implement in most ads. Give them a direct Call To Action, reiterate some key elements of the offer, and then provide another call to action.

You can download the ad copy and creative for your swipe file here: 

N – Now Launching

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This is the above-the-fold screen grab of Amy Porterfield’s Side Hustle Success Path Free Masterclass. This is part of Amy’s, Two Weeks Notice book launch.

To support her book launch, Amy created a low-ticket, but comprehensive online course called the Side Hustle Starter Kit. 

Two thumbs up for this strategy as it will serve as a bonus and an upsell profit maximizer on book sales. 

It also serves as a way to capture the email addresses of people who buy the book from retail outlets and online stores. This will allow Amy to proactively build her audience through her book sales and maximize the LTV of book purchasers.

What to copy:

  • I love simple, clean opt-in pages. Amy follows the formula here. Pre-head > headline > 1-2 lines body copy > CTA.
  • Notice how small the logo is. Even though Amy is a big brand, the logo is tiny and does not distract from the one and only action people should take on this page
  • In all the tests we have run, removing the logo has increased conversions, especially if they are more prominent.
  • I love the CTA in the top header. Eye-tracking experiments have shown that almost all visitors to the page will scan that second of the page immediately. It is arguable that the only reason they included the logo on the left side was to fill the space in the head to facilitate the CTA. If that is the case, I am on board 👍.
  • The pre-head immediately connects with the pain – “undervalued & overwhelmed”. This is the purpose of avatar research. It is less important to know the age and demographics of your audience than to know how they feel disrespected and their primary pain point.
  • Amy is a “positive marketer”, but look how she introduces the pain subtly.
  • The body copy packs punch – 5 Signs You’re Ready to Start a Side Hustle – Use of odd number between 3 – 7 ✅. She is clear on the audience for this Masterclass. Don’t fudge the lines. Pick a specific persona and answer their big concerns
  • …for more Flexibility, Financial Freedom, and Fun. Illeteration and rythming works. Anywhere you an work it into your copy do. People love it.
  • …(Even If You’re short on Time and Have No Idea Where to Start). This is a great framework for opt-in pages and copy in general. (Get something big your really want) without (big objection or thing that’s holding you back)
  • If you are not testing a professionally taken photo of you on your opt-in pages you should be.​​

What we’d test:

  • The CTA buttons are weak. We would test making them more prominent in size and colour
  • The CTA phrase “Save My Seat” could be improved. In tests we have found that transformative CTA’s get a higher conversion reate – Start Your Side Hustle →
  • There is no urgency in the body CTA. We would test including words like “Now” and “Today”
  • A sticky header. Having the “Save My Seat” button in the header is great. We would test making the header sticky so when you scroll down you always have an option to register.
  • Urgency is missing from the opt-in page. This is a pre-recorded masterclass but people still need a reason to act now. We would test adding some reason for people to register today.
  • The opt-in form converts everything to upper case. This is only a small element, however, this may lead to some drop off in conversions. A common belief amongst people is that capital letters make a difference when in email addresses. People will try to uncapitalize them. This is an unnecessary friction. We would revert to lower case
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C – Conversion Psychology

Want to take your Facebook ads & marketing copy to the next level? 

Here are 5 psychological anchoring principles to increase your online course and membership sales.

  • Establish a reference point. Quote higher prices for your 1-on-1 or small group coaching packages and then present the price for your course or membership. Your audience will perceive the lower price as a great deal, even if it’s still higher than competitors.
  • Use social proof. Highlight the success of other customers who have taken your course or joined your membership. Testimonials, case studies & reviews are all great ways to use social proof as an anchor.
  • Create scarcity. People place a higher value on things that are scarce or limited. By creating a sense of scarcity in your copy, you can make your course or membership site seem more valuable. Set a deadline or limit the number of spots available.
  • Use bonuses wisely. Adding bonuses to your offer can make it seem more valuable, but be careful not to overdo it. Too many bonuses can decrease the perceived value of your offer. Pick bonuses that answer objections or help people move faster.
  • Be consistent. Use the same anchor points throughout your copy and marketing materials to create a cohesive message and make it easier for your audience to perceive the value of your offer.

H – Hot Take

What are you waiting for?

Your business is only as successful as the life it helps you live.

Don’t get it backward.

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What you do matters. 

Keep going.

The world needs you.

Micheal

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00032

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

This will change SEO and search forever!

Imagine asking your search engine “How can I get more subscribers for my membership?” and it gives you a customized marketing plan, no research, no website hopping. 

Well this may be closer than you think..

Microsoft’s Bing is getting a brain upgrade with the integration of ChatGPT. 

But beware, with this level of convenience comes the risk of ad revenue reduction and a shift in SEO optimization strategies. 

Want to know the cost of making your brand Insta-famous?

Look no further. This post breaks down the prices of influencer marketing like a menu at Olive Garden. 

From micro-influencers to celebrities, you’ll learn about the different pricing structures and global pricing tiers for each social media platform. 

Spoiler alert: It’s a lot. So grab a coffee, a calculator and a pen, it’s time to get schooled on the art of paying for influence.

LinkedIn is getting a facelift!

LinkedIn is rolling out 7 new features that will make your life easier, from improved video accessibility to post-scheduling. 

It’s like a new year make over, but for your online professional presence. 

This blog post has all the juicy details, so you can prepare yourself. 

Let’s get ready to step up our professional game.

A – A.I. For Growth

New A.I. Tools To Grow Your Online Business

Who doesn’t love a good Google Chrome extension. Here are 3 to pair with ChatGTP for even better results

WebChatGTP

Augment your ChatGPT prompts with relevant results from the web.

(Allow ChatGTP to search the internet and respond based on what it finds)

ChatGPT Prompt Genius

Discover, share, import, and use the best prompts for ChatGPT & save your chat history locally.

Search GPT Shortcut

It display the ChatGPT response alongside Google Search results

Here’s a fun bonus….

Predict 2023 with Praline AI

Choose from a few prompts and impress your audience with the best predictions for the upcoming year.

Powered by ChatGPT and some secret sauce.

U – Uplevel Ads

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What to copy:

  • Brilliant use of specificity to capture attention in the opening hook
  • The numbers “211” and “$6,418,323” are unusual and stand out
  • The opening hook also establishes authority and credibility
  • The same hook also leverages social proof
  • Any time you can combo multiple psychological triggers into one line its a big win
  • The second line establishes credibility and uniqueness. Counterintuitive or counter culture mechanisims are a great way to set up “us against them” it also works well in mature markets where people are skeptical of claims
  • Playing on the same theme – cold hard data sets this apart from other competitors teaching “theories and strategies”
  • From there they set up the conflict…. Never been easier to start an online business BUT there’s more competition. This establishes why people need to pay attention.
  • The basic premise of the ad offer is strong as it’s promising “what’s working right now”. This theme is reinforced throughout the ad. In rapidly changing niches this is always a strong offer when you have access to data
  • “highest-level coaching students” this is smart on many levels. First it sets up the authority of the results. Second it pre-sells the program that will be sold on the workshop
  • Great use of urgency throughout. The more urgency you can introduce to your ads the better:
    • …“right now”
    • …”register NOW”
    • …”annual Launch Lab”
    • …”working now”
    • …”while you still can”
  • The problem with free is that it devalues the training. If someone doesn’t value the trainingthey will be less likely to interact and participate in it. Pricing the workshop at $100 and then providing a 100% voucher increases the value proposition. This may lead to higher conversion rates and a higher show up rate. The impact of this approach will reduce over time and if the audience realize that everyone is offered a 100% discount they may start to question your integrity.
  • We have found a CTA sandwich around an in ad url increases outbound click through rates. You can see this deployed in the final 3 lines of the ad

What we’d test:

  • The ad copy above is likely targeting or retargeting a warm audience. For someone to engage with this ad they would have to know who Jeff Walker is and what problem a “launch” is a solution to. To expand the potential audience for this ad I would test both positive and negative framed hooks to position people as to the problem and solution.
  • This version of the ad had 4 video versions. 2 X 1:25 mins + 2 X 1:59. Each had slight variatios of the opening hook. For lead generation you will get better results with videos of 30 – 45 seconds. We’d test shorter videos that simply anser the questions – How are you going to help me make more money?
  • The “evil” the hero of our ad needs to overcome is “there is more competition than ever”. What’s at stake is no very high. Everyone knows this to be true. It’s true of all businesses. Using their knowledge of the challenges launchers face I would test 2-3 unique problems people face launching a course of membership.
  • Using “FREE” in the headline is always test worthy
  • Educating in your lead generation ads is always a good thing. I would test including and or teasing some of the findings. There is an opportunity to trigger curiosity, intrigue and recripriocity

N – Now Launching

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Some key takeaways

 

  • Specific and Quantifiable Results: The headline of the sales page mentions the specific number of launches that brought in a specific amount of revenue. This not only helps to establish credibility but also creates a sense of urgency by making the reader wonder what these successful launches have in common.
  • Social Proof: Mentioning that the strategies and tactics were distilled from successful launches among their highest-level coaching students serves as social proof of the effectiveness of their methods.
  • Scarcity: The use of language such as “It’s happening on January 11th and 12th, 2023” creates a sense of scarcity, making the reader feel that they need to act fast to take advantage of this opportunity.
  • Urgency: The use of phrases such as “this is what you need to know going into 2023” and “Ignore these lessons at your own peril” creates a sense of urgency, making the reader feel that they need to join the lab to avoid missing out on critical information.
  • Authority: The use of personal pronouns such as “I” and “my” helps to establish the authority of the speaker and makes the reader feel that they are learning from an expert.
  • No Fluff: The use of phrases such as “no theory here” and “no puffery or predictions” helps to establish that the lab is based on real-world, actionable strategies, rather than theoretical concepts.
  • Call to action: The page includes several clear calls to action, such as “Join me in the Launch Lab!” and “Register now” that encourage readers to take the desired action (signing up for the event).

C – Click Hunting

Uncommon Psychological Principles Used in Marketing

 

As course creators and membership site owners, you know that marketing is essential for the success of your business. But, have you ever thought about using psychological principles to make your marketing more effective? Let’s explore two powerful psychological principles that can help you increase conversions and drive sales: anchoring and idea anchoring.

 

Anchoring is the tendency for people to rely heavily on the first piece of information they receive when making a decision. This principle can be used to influence the perceived value of your course or membership site. For example, you can create a premium package with a high price point, and then offer a lower-priced package that still includes valuable content and resources. Customers will perceive the lower-priced package as a better value, even if it’s not significantly cheaper than similar offerings on the market.

 

Idea anchoring is another powerful principle that can be used to influence the amount someone is willing to pay for your course or membership site. By anchoring an idea in the customer’s mind, you can make them more willing to pay a higher price. For example, you can use testimonials or success stories to demonstrate the value of your course or membership site and show how it can help customers achieve their goals. This can create a sense of scarcity and urgency, making them more likely to invest in your offering.

 

In conclusion, anchoring and idea anchoring are two powerful psychological principles that can be used to increase conversions and drive sales for your course or membership site. By understanding and utilizing these principles, you can create more effective marketing campaigns and persuade more customers to invest in your offering.

What you do matters. 

Keep going.

The world needs you.

Micheal

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Unveiling the Secrets of a High-Performing Launch Sales Page

Micheal O'Neill

Unveiling the Secrets of a High-Performing Launch Sales Page

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Some key takeaways

  • Specific and Quantifiable Results: The headline of the sales page mentions the specific number of launches that brought in a specific amount of revenue. This not only helps to establish credibility but also creates a sense of urgency by making the reader wonder what these successful launches have in common.
  • Social Proof: Mentioning that the strategies and tactics were distilled from successful launches among their highest-level coaching students serves as social proof of the effectiveness of their methods.
  • Scarcity: The use of language such as “It’s happening on January 11th and 12th, 2023” creates a sense of scarcity, making the reader feel that they need to act fast to take advantage of this opportunity.
  • Urgency: The use of phrases such as “this is what you need to know going into 2023” and “Ignore these lessons at your own peril” creates a sense of urgency, making the reader feel that they need to join the lab to avoid missing out on critical information.
  • Authority: The use of personal pronouns such as “I” and “my” helps to establish the authority of the speaker and makes the reader feel that they are learning from an expert.
  • No Fluff: The use of phrases such as “no theory here” and “no puffery or predictions” helps to establish that the lab is based on real-world, actionable strategies, rather than theoretical concepts.
  • Call to action: The page includes several clear calls to action, such as “Join me in the Launch Lab!” and “Register now” that encourage readers to take the desired action (signing up for the event).
Driving Conversions and Sales for Your Membership Site

Driving Conversions and Sales for Your Membership Site

Micheal O'Neill
Driving Conversions and Sales for Your Membership Site

Driving Conversions and Sales for Your Membership Site

As course creators and membership site owners, you know that marketing is essential for the success of your business. But, have you ever thought about using psychological principles to make your marketing more effective? Let’s explore two powerful psychological principles that can help you increase conversions and drive sales: anchoring and idea anchoring.

Anchoring is the tendency for people to rely heavily on the first piece of information they receive when making a decision. This principle can be used to influence the perceived value of your course or membership site. For example, you can create a premium package with a high price point, and then offer a lower-priced package that still includes valuable content and resources. Customers will perceive the lower-priced package as a better value, even if it’s not significantly cheaper than similar offerings on the market.

Idea anchoring is another powerful principle that can be used to influence the amount someone is willing to pay for your course or membership site. By anchoring an idea in the customer’s mind, you can make them more willing to pay a higher price. For example, you can use testimonials or success stories to demonstrate the value of your course or membership site and show how it can help customers achieve their goals. This can create a sense of scarcity and urgency, making them more likely to invest in your offering.

In conclusion, anchoring and idea anchoring are two powerful psychological principles that can be used to increase conversions and drive sales for your course or membership site. By understanding and utilizing these principles, you can create more effective marketing campaigns and persuade more customers to invest in your offering.

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New A.I. Tools To Grow Your Online Business

Micheal O'Neill

New A.I. Tools To Grow Your Online Business

 

Who doesn’t love a good Google Chrome extension. Here are 3 to pair with ChatGTP for even better results

WebChatGTP

Augment your ChatGPT prompts with relevant results from the web.

(Allow ChatGTP to search the internet and respond based on what it finds)

ChatGPT Prompt Genius

Discover, share, import, and use the best prompts for ChatGPT & save your chat history locally.

Search GPT Shortcut

It display the ChatGPT response alongside Google Search results

Here’s a fun bonus….

Predict 2023 with Praline AI

Choose from a few prompts and impress your audience with the best predictions for the upcoming year.

Powered by ChatGPT and some secret sauce.

Strategies for Maximizing Conversions in Your Ads

Micheal O'Neill

Maximizing conversions: Analyzing the psychology behind a successful ad campaign

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What to copy:

  • Brilliant use of specificity to capture attention in the opening hook
  • The numbers “211” and “$6,418,323” are unusual and stand out
  • The opening hook also establishes authority and credibility
  • The same hook also leverages social proof
  • Any time you can combo multiple psychological triggers into one line its a big win
  • The second line establishes credibility and uniqueness. Counterintuitive or counter culture mechanisims are a great way to set up “us against them” it also works well in mature markets where people are skeptical of claims
  • Playing on the same theme – cold hard data sets this apart from other competitors teaching “theories and strategies”
  • From there they set up the conflict…. Never been easier to start an online business BUT there’s more competition. This establishes why people need to pay attention.
  • The basic premise of the ad offer is strong as it’s promising “what’s working right now”. This theme is reinforced throughout the ad. In rapidly changing niches this is always a strong offer when you have access to data
  • “highest-level coaching students” this is smart on many levels. First it sets up the authority of the results. Second it pre-sells the program that will be sold on the workshop
  • Great use of urgency throughout. The more urgency you can introduce to your ads the better:
    …“right now”
    …”register NOW”
    …”annual Launch Lab”
    …”working now”
    …”while you still can”
  • The problem with free is that it devalues the training. If someone doesn’t value the trainingthey will be less likely to interact and participate in it. Pricing the workshop at $100 and then providing a 100% voucher increases the value proposition. This may lead to higher conversion rates and a higher show up rate. The impact of this approach will reduce over time and if the audience realize that everyone is offered a 100% discount they may start to question your integrity.
  • We have found a CTA sandwich around an in ad url increases outbound click through rates. You can see this deployed in the final 3 lines of the ad

What we’d test:

  • The ad copy above is likely targeting or retargeting a warm audience. For someone to engage with this ad they would have to know who Jeff Walker is and what problem a “launch” is a solution to. To expand the potential audience for this ad I would test both positive and negative framed hooks to position people as to the problem and solution.
  • This version of the ad had 4 video versions. 2 X 1:25 mins + 2 X 1:59. Each had slight variatios of the opening hook. For lead generation you will get better results with videos of 30 – 45 seconds. We’d test shorter videos that simply anser the questions – How are you going to help me make more money?
  • The “evil” the hero of our ad needs to overcome is “there is more competition than ever”. What’s at stake is no very high. Everyone knows this to be true. It’s true of all businesses. Using their knowledge of the challenges launchers face I would test 2-3 unique problems people face launching a course of membership.
  • Using “FREE” in the headline is always test worthy
  • Educating in your lead generation ads is always a good thing. I would test including and or teasing some of the findings. There is an opportunity to trigger curiosity, intrigue and recripriocity