Day: November 16, 2022

Simple Formula to Create Amazing Facebook Video Ads in Minutes

Micheal O'Neill

Simple Formula to Create Amazing Facebook Video Ads in Minutes

You’ve probably seen a lot of Facebook video ads lately. And you may have noticed that they tend to be pretty good. So, how do you make a great Facebook video ad?

It’s actually pretty simple. First, use a smartphone with a camera to record your video. Second, make sure the video is in square or vertical format. And third, keep the video under 60 seconds.

People’s attention spans are shorter than ever, so it’s important to keep your video ad short and sweet. Aim for 60 seconds or less.

Smartphones have come a long way in recent years and now have amazing cameras that can shoot high-quality video. So, there’s no need to use a professional video camera to make your ad. Just use your smartphone.

Square and vertical videos are becoming more and more popular on social media, so it’s important to make sure your video is in one of these formats. That way, it will look great when people see it in their newsfeeds.

The most important part of any video ad

The most important part of any ad is the hook—a contrarian take or opinion, leaning into fears/pain points of the audience, or something that invokes curiosity.

Your video ad should start with a strong hook that grabs attention and makes people want to watch more. Without a strong hook, your ad will likely be skipped over.

Once you have a strong hook, the rest of your ad should be focused on delivering on the promise of the hook. Don’t try to cram too much into your ad. Keep it focused and to the point.

For course creators and membership site owners, this could mean starting with a statistic about how few people actually finish online courses they start. For an online coach, it could be talking about the struggles of trying to go it alone. In both cases, you would then follow up with how your solution helps people achieve their goals.

By starting with a hook that resonates with your audience, you can be sure that you have their attention from the start. From there, you can deliver a message that speaks to their needs and shows them how you can help them overcome their challenges.

Connecting with your audience’s pain points

After the hook, it’s important to connect with your audience’s pain points to demonstrate that you understand them. This allows you to build trust with them and show that you’re a relatable, trustworthy source. Then, you can introduce who you are and what you do before talking about your solution. By doing this, you’ll be able to create a strong connection with your audience and give them the information they need to make a decision about your product or service.

If you’re not sure what your audience’s pain points are, consider conducting market research. This can be done through surveys, interviews, or focus groups. Once you know what their pain points are, you can start creating content that addresses them directly.

This is an important step in the process because it allows you to create a connection with your audience and show that you understand their needs. By doing this, you’ll be able to build trust and credibility with them, which is essential for making a sale.

No matter what your audience’s pain points are, it’s important to address them head-on in your video ad. This will show that you understand their challenges and that you have a solution that can help. So, take the time to research your audience and figure out what their specific pain points are. Then, craft a message that speaks directly to those needs. By connecting with your audience’s pain points, you can create a strong connection that will lead to more conversions and sales.

Introducing who you are and your solution

When you’re introducing yourself, make sure to include both who you are and what you do. This will help your audience understand what you’re offering and how it can help them.

For example, you might say something like, “Hi, I’m John. I’m a course creator and I help people create and launch their own online courses.” Or, “Hi, I’m Jane. I run a membership site for dog owners and I help them keep their dogs healthy and happy.”

By introducing yourself and your business in this way, you’ll be able to quickly and effectively get your message across. And remember, keep it under 60 seconds so that your audience doesn’t lose interest.

After you’ve introduced yourself and your problem, it’s time to talk about your solution. Be sure to include how your solution is different from others on the market, and why it’s the best option for your audience. Be sure to focus on how your solution can help solve your audience’s pain points.

If you’re not sure how to do this, consider using a story to illustrate your point. Stories are a great way to connect with your audience and show them how your solution can help them in their lives. When you’re telling your story, be sure to focus on the problem, the solution, and the result. This will help your audience understand how your solution can help them in their own lives.

Once you’ve talked about your solution, be sure to include a call to action. This could be something like, “Visit my website to learn more,” or “Sign up for my course to get started.” By including a call to action, you’ll be able to encourage your audience to take the next step with you.

So there you have it! These are just a few tips to keep in mind when creating a Facebook video ad. Remember, the most important part is to focus on your audience and their pain points. By doing this, you’ll be able to create a video ad that will connect with them and get them to take action. 

If you’re ready to create a video ad that will grab your audience’s attention and get them to take action, follow these tips. Hook them with a contrarian take or opinion, connect with their pain points, and introduce yourself and your business. Keep it under 60 seconds and you’ll be on your way to creating a video ad that converts. So get out there and start filming!

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How Course Creators Can Improve Facebook Ad Conversions

Micheal O'Neill

How Course Creators Can Improve Facebook Ad Conversions

As a course creator, your number one challenge is probably getting conversions from your Facebook Ads. You want to drive traffic to your course or membership site, but you need people to actually take the plunge and sign up. So how do you make sure your Facebook Ads are converting?

The campaign objective that is chosen tells Facebook what the advertiser wants from the advertising campaign. If you’re looking for conversions, make sure to choose the conversions objective. This will ensure that Facebook shows your ad to people who are likely to convert, rather than just those who are likely to click.

Finally, don’t forget to test different ad types and strategies to see what works best for your course or membership site. Different audiences will respond to different ads, so it’s important to experiment until you find the right combination.

Use the right objective and have conversion tracking set up properly

If you’re not getting conversions from your campaign on Facebook, it’s likely because you’re not using the right objective. When you create a campaign on Facebook, you need to choose an objective. The objective you choose tells Facebook what you want from the campaign.

For example, if you choose a traffic campaign, Facebook will show your ad to people who are likely to click on it (rather than those who are likely to convert). To get conversions from a traffic campaign on Facebook, you need to choose the conversions objective. This way, Facebook will show your ad to people who are more likely to convert.

In addition to choosing the right campaign objective, it’s also essential that your conversion tracking is set up properly. This includes having the Facebook pixel installed correctly, using standard events, setting up aggregate event measurement, and using offline events.

Conversion tracking is an essential part of any Facebook Ads campaign. Without it, you won’t be able to see which ads are actually converting and which aren’t. The Facebook pixel needs to be installed correctly on your course or membership site in order to track conversions. Standard events should be used to track key actions, like someone signing up for your course. Aggregate event measurement can be used to track multiple actions, and offline events can be used to track conversions that happen offline (like someone signing up for your course over the phone).

Make sure conversion tracking is set up properly and you have the right campaign objective. By taking these steps, you can be sure that you’re providing Facebook with the information it needs to show your ads to the people who are most likely to convert.

Ensure there is congruence between an ad and its landing page

If you’re not getting conversions from your Facebook Ads, it could also be because there’s a disconnect between your ad and your landing page.

Your Facebook Ads should be designed to drive traffic to a specific landing page promoting your course or membership site. Once someone clicks on your ad, they should be taken to a page that is relevant to the ad they just saw. This means that the copywriting and design elements on your landing page should match those of your ad.

To ensure that there’s congruence between your ad and your landing page, make sure that the image, headline, and copy on your ad match what’s on your landing page. This way, people who click on your ad will know exactly what to expect when they land on your page.

For example, if your ad features a photo of you teaching a course, your landing page should also feature a photo of you teaching the course. The copy on your landing page should also be related to the course, and should include a call-to-action (CTA) that encourages people to sign up.

Make sure your landing page is congruent with your ad in order to increase the chances of conversion. It’s also important to make sure that your landing page is optimized for conversions. This means having a clear call-to-action, an enticing offer, and a form that’s easy to fill out.

Have a clear CTA button above-the-fold

When someone clicks on your ad, they should be taken to a landing page that is relevant to the ad they just saw. This landing page should have a clear CTA above the fold, meaning that it should be visible without the need to scroll down. The CTA should be designed to encourage people to sign up for your course or membership site.

A clear call-to-action (CTA) button above-the-fold on a well-designed landing page with good copywriting will result in more conversions.

In addition to a clear CTA, your landing page should also be well-designed and easy to navigate. The copy on your landing page should be well-written and persuasive. These elements will work together to increase the chances of conversion.

If you want more conversions from your Facebook Ads, make sure your landing page has a clear CTA button above-the-fold. And make sure the landing page is well designed and has persuasive copywriting.

Use different ad types and strategies to see what works best

Finally, don’t forget to test different ad types and strategies to see what works best for your course or membership site. Different audiences will respond to different ads, so it’s important to experiment until you find the right combination.

There are a few different ad types that you can use on Facebook: image ads, video ads, carousel ads, and slideshow ads. You can also use a variety of strategies, like A/B testing, to see what works best for your course or membership site.

Some course creators and membership site owners find that video ads are the most effective, while others find that image ads work best. It really depends on your audience and what they respond to. 

Don’t be afraid to experiment with your Facebook Ads! Try out different ad types and strategies until you find the ones that work best for your course or membership site.

Facebook Ads are a great way to promote your course or membership site. But if they’re not converting, don’t despair! There are a few things you can do to fix the problem. Try out different objectives, ensure conversion tracking is set up properly, make sure there is congruence between your ad and its landing page, have a clear CTA button above-the-fold, and use different ad types and strategies to see what works best.

If you follow these tips, you should start seeing more conversions from your Facebook Ads. So don’t give up just yet – with a little effort, you can fix the problem and start getting the results you want!

Costly Facebook Conversion Tracking Mistake Most People Don’t Know About

Micheal O'Neill

Costly Facebook Conversion Tracking Mistake Most People Don’t Know About

It’s no secret that Facebook Ads are a powerful way to reach your target audience. What’s less known, however, is that if you’re not tracking your conversions correctly, you could be wasting a lot of money on ads that aren’t providing any return on investment.

In this article, we’ll discuss the most common Facebook conversion tracking mistake and how to avoid it. We’ll also cover some tips for setting up conversion tracking correctly so that you can get the most out of your Facebook Ads campaigns.

The Most Common Facebook Conversion Tracking Mistake

One costly mistake that many people make is using Custom Conversions for conversion tracking. Standard events are a better choice for conversion tracking because Facebook knows exactly what each event is and how to optimize for it. With Custom Conversions, Facebook doesn’t know what your randomly created conversions mean, so it has to lump them all together and treat them like one generic conversion event. This causes subpar results.

Another thing to be aware of is that AEM (Aggregated Event Measurement) requires that any event you want to track with your ads be part of AEM, which limits the flexibility of Custom Conversions.

The custom event pixel, on the other hand, only tracks conversions that happen as a result of someone clicking on your ad. This allows Facebook to better attribute leads and sales to your ads, and ultimately results in a higher return on investment.

Overall, it’s best to avoid using Custom Conversions if possible and stick with Standard events for conversion tracking. Doing so will save you money and help you get better results from your Facebook advertising campaigns.

Why You Should Use Standard Events Instead of Custom Conversions

Another reason to consider using standard events instead of custom conversions is that they allow for tracking multiple lead magnets and sales funnels without exhausting your AEM limit. AEM (Aggregated Event Measurement) is a limit imposed by Facebook that restricts the number of events that can be tracked with your ads.

If you’re using custom conversions, you’re likely only able to track a handful of lead magnets and sales funnels before reaching the AEM limit. This means that you’re not able to get a full picture of your customer journey, and you may be missing out on valuable data that could help you improve your campaigns.

By using standard events instead of custom conversions, you’ll be able to track an unlimited number of events and get a complete picture of your customer journey. This will allow you to optimize your campaigns more effectively and ultimately get better results.

How to Set Up Conversion Tracking Correctly

Now that we’ve covered some of the reasons why you should be using standard events instead of custom conversions, let’s take a look at how to set up conversion tracking correctly.

There are two main ways to track conversions on Facebook: through the Facebook pixel or by using a third-party tool such as Google Analytics.

If you’re using the Facebook pixel, you’ll need to add the following code to your website:

<!– Facebook Pixel Code –>

<script>

!function(f,b,e,v,n,t,s)

{if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};

if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;

n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];

s.parentNode.insertBefore(t,s)}(window,document,’script’,

‘https://connect.facebook.net/en_US/fbevents.js’);

fbq(‘init’, ‘your_pixel_id’);

fbq(‘track’, ‘PageView’);

</script>

<noscript>

<img height=”1″ width=”1″

src=”https://www.facebook.com/tr?id=your_pixel_id&ev=PageView

&noscript=1″/>

</noscript>

<!– End Facebook Pixel Code –>

Replace “your_pixel_id” with your actual pixel ID. You can find this in the Facebook Ads Manager under “Tools > Pixels.”

If you’re using Google Analytics, you’ll need to add the following code to your website:

<!– Global site tag (gtag.js) – Google Analytics –>

<script async src=”https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXXX-X”></script>

<script>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag(‘js’, new Date());

gtag(‘config’, ‘UA-XXXXXXXXX-X’);

</script>

Replace UA-XXXXXXXXX-X with your actual Google Analytics tracking ID. You can find this in the Google Analytics admin under “Property > Tracking Info > Tracking Code.”

Once you’ve added the code to your website, you’ll need to create a new Facebook Ads campaign and select the “Conversions” objective.

Next, you’ll need to choose the conversion event that you want to track. If you’re using the Facebook pixel, you can select from a list of standard events or create a new custom conversion. If you’re using Google Analytics, you’ll need to select from a list of Standard Events or configure a new custom dimension.

Finally, you’ll need to set up your ad campaign and choose your targeting options. Once your ads are running, you’ll be able to track your conversions and see how well your campaigns are performing.

If you’re a course creator, membership site owner, or online coach who is looking to get the most out of their Facebook Ads campaigns, then you should be using standard events instead of custom conversions. Standard events offer a more flexible and powerful way to track conversions, and they don’t have the same limitations as custom conversions.

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Facebook Lead Ads Mastery for Course Creators

Micheal O'Neill

Facebook Lead Ads Mastery for Course Creators

Facebook lead ads are a great way for businesses to collect contact information from potential customers. The problem is that Facebook’s lead ads don’t work properly on iOS 14, which means that businesses can’t track conversions properly.

First, let’s take a look at how Facebook lead ads work.

Facebook lead ads are designed to make it easy for people to sign up for your products or services. When someone clicks on your ad, they’ll see a form that they can fill out with their contact information.

This information will then be sent to you so that you can follow up with the lead.

The problem is that, on iOS 14, Facebook’s lead ads don’t work properly. The reason for this is that Apple has introduced a new privacy feature called App Tracking Transparency (ATT) that requires apps to ask users for permission before tracking them.

The good news is that there’s a workaround. In this article, we’ll show you how to use Facebook lead ads for your business and get perfect conversion tracking on iOS 14.

Why iOS 14 Causes Problems for Facebook Lead Ads

With the release of iOS 14, users will now be able to opt out of being tracked by any app, including Facebook. This means that businesses will no longer be able to track the results of their Lead Ads campaigns in the same way they could before. They’ll still be able to see how many people saw their ad and clicked on it, but they won’t be able to track what happened after that. 

This is a big change because before, businesses could see how many people filled out their Lead Ad form and then went on to become customers. But now, they won’t be able to track that conversions in the same way. This could make it difficult to measure the ROI of Lead Ads and make it less likely that businesses will continue to use them. 

The changes in iOS 14 will likely have a negative impact on the performance of Facebook Lead Ads. Businesses that rely on Lead Ads to grow their email list will need to find other ways to track the performance of their campaigns and measure the ROI. Additionally, they may need to increase their budgets for lead generation in order to offset any potential loss in leads from Facebook. 

The Workaround: Using Server-Side Conversion Tracking

Despite the problems caused by ATT, there is still a way for businesses to use Facebook lead ads on iOS 14. The key is to use a tool called Server-Side Conversion Tracking (SSCT).

SSCT is a tool that allows businesses to track conversions without relying on tracking data from the user’s device. This means that businesses can still track conversions even if the user has not given permission for their data to be tracked.

The downside of using SSCT is that it requires a bit more set-up than regular lead ads. However, the extra effort is worth it if you want to continue using lead ads on iOS 14.

Here’s how to set up SSCT for your Facebook lead ads:

  1. Create a new Facebook ad campaign and select “Lead Generation” as your objective.
  2. In the “Audience” section, select the “Custom Audience” option and create a new audience of people who have visited your website in the past 30 days.
  3. In the “Budget” section, set your budget and schedule for the ad campaign.
  4. In the “Creative” section, upload an image for your ad and write a headline and description.
  5. In the “Tracking” section, select the “Server-Side Conversion Tracking” option and enter your website’s URL.
  6. Save your changes and launch your ad campaign.
  7. Once your campaign is running, go to the “Results” tab in Ads Manager.
  8. Click on the campaign you want to track conversions for.
  9. Select the ” columns” dropdown menu and choose “Conversions.”
  10. Under the “Configure Columns” menu, select “Customize Columns.”
  11. In the popup window, select the “Conversion Actions” dropdown menu and choose “Facebook Leads (SSCT).”
  12. Click “Apply.”

Now you’ll see a column for SSCT conversions in your results table. You can use this data to track how many leads you’re getting from your Facebook Lead Ads campaigns, and optimize accordingly.

Benefits of Server-Side Conversion Tracking

There are several benefits of using server-side conversion tracking for your Facebook lead ads: 

  1. More Accurate Data: With server-side conversion tracking, you’ll get more accurate data about your conversions because the pixel is fired only when a user successfully completes the form. This is in contrast to client-side conversion tracking, which fires the pixel as soon as a user clicks on the ad.
  2. Improved Privacy: Another benefit of using server-side conversion tracking is that it’s more privacy-friendly than client-side conversion tracking. With server-side conversion tracking, only an encrypted token is passed from Facebook to your web server. This means that users’ personally identifiable information (PII) is not shared with Facebook. 
  3. Better Lead Quality: Because server-side conversion tracking provides more accurate data and is more privacy-friendly, it can also lead to higher-quality leads. Users who are concerned about their privacy are more likely to engage with forms that use server-side conversion tracking, and they’re also more likely to be high-quality leads since they’re taking the time to fill out the form correctly.

Now that you know how to set up SSCT for your Facebook lead ads, you can start tracking conversions on iOS 14. This will allow you to continue using lead ads while ensuring that you’re getting accurate data on your results.

Overall, using server-side conversion tracking is a great workaround for the problems caused by iOS 14. It’s a bit more work to set up, but it’s worth it if you want to continue using lead ads on iOS 14. With this method, you can still track conversions accurately and make sure that your campaigns are successful. 

If you’re running a lead ads campaign on iOS 14, make sure to set up server-side conversion tracking. This will ensure that you can continue to track conversions and optimize your campaigns for success.

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How the Book A Call Funnel Can Help You Grow Your Business

Micheal O'Neill

How the Book A Call Funnel Can Help You Grow Your Business

If you’re like most business owners, you’re always looking for new ways to grow your business. You want more leads, more sales, and more customers. And you want to do it in a way that is efficient and effective. Enter the Book A Call funnel.

A Book A Call funnel is a lead generation system that allows potential customers to book a call with you so that you can provide them with more information about your product or service. It’s an excellent way to qualify leads and ensure that they are truly interested in what you have to offer before you invest time and energy into selling to them.

The Book A Call funnel works by directing potential customers to a landing page where they can enter their contact information and book a call with you. The landing page should be designed in a way that is visually appealing and clear about what you are offering. Once the potential customer enters their information, they will be redirected to a thank-you page where they can schedule their call. 

The key to making the Book A Call funnel work is to ensure that your offer is enticing enough that potential customers are willing to give you their contact information in exchange for it. This is why it’s important to have a well-designed landing page and a clear, concise offer. 

Once you have captured the lead, it’s important to follow up promptly and deliver on what you promised. Schedule the call at a time that is convenient for both you and the potential customer, and be prepared with additional information about your product or service. The goal of the call is to further qualify the lead and determine if there is a fit between what they need and what you offer. 

If everything goes well, the result of the call should be a sale or at least a qualified prospect who is interested in learning more about your product or service. 

Solve A Specific Problem

The book a call funnel is an excellent way to help your clients solve a specific problem because it allows you to offer them a solution without them having to invest any money upfront. This type of funnel also allows you to build trust and rapport with your clients before they even purchase anything from you.

Identify the Problem that Your Perfect-Fit Client is Trying to Solve

The first step is to identify the problem that your ideal client is trying to solve. What are they struggling with? What are their pain points? Once you’ve identified the problem, you can create an opt-in offer that promises to help them solve it. This could be a PDF guide, video training, or even just a simple blog post that outlines the steps they need to take to solve their problem.

Step 1: Determine Who Your Ideal Client Is

Before you can identify your ideal client’s problem, you need to determine who your ideal client is. This might seem like a daunting task, but it’s actually pretty simple. Start by making a list of the characteristics of your ideal client. What age are they? What is their gender? Where do they live? What do they do for a living? What are their interests? Once you have a good idea of who your ideal client is, you can move on to step two.

Step 2: Identify Their Problem

Now that you know who your ideal client is, it’s time to identify their problem. The best way to do this is to put yourself in their shoes. If you were in their position, what would you be struggling with? What would be keeping you up at night? Answering these questions will help you determine the problem that your ideal client is trying to solve.

Step 3: Create an Opt-In Offer That Will Help Them Solve Their Problem

Now that you know the problem your ideal client is trying to solve, it’s time to create an opt-in offer that will help them solve it. This could be a PDF guide, video training, or even just a simple blog post that outlines the steps they need to take to solve their problem. Whatever form it takes, make sure that your opt-in offer is high quality and helpful. If it isn’t, your ideal clients won’t stick around for long.

Create a Lead Magnet and an Opt-in Page

A lead magnet is simply a piece of content (usually a PDF or an ebook) that you offer in exchange for someone’s contact information. Once you have their contact information, you can then direct them to your booking page so that they can schedule a call with you. 

Creating a lead magnet and an opt-in page may seem like a lot of work, but it’s actually not that difficult if you know what you’re doing. Here’s a step-by-step guide to creating a lead magnet and an opt-in page that will help you book more calls with prospective clients.

Step 1: Choose Your Lead Magnet Topic

The first step is to choose a topic for your lead magnet. This can be something as simple as an ebook on “How to XYZ” or a PDF guide on “XYZ for Beginners.” Whatever it is, make sure that it’s relevant to your Perfect-Fit Client and that it provides value. Remember, people are only going to give you their contact information if they believe that your lead magnet is worth their time and effort. 

Step 2: Create Your Lead Magnet 

Once you’ve chosen your topic, it’s time to create your lead magnet. If you’re not sure how to get started, there are plenty of resources (including templates) available online. Just do a quick search for “lead magnet templates” and you’ll find everything you need. Once you’ve created your lead magnet, be sure to save it as a PDF so that people can easily download and view it.

Step 3: Set Up Your Opt-in Page 

Now it’s time to set up your opt-in page. An opt-in page is simply a web page where people can enter their contact information in exchange for your lead magnet. To set up your opt-in page, all you need is a landing page builder like LeadPages or ClickFunnels. Just create a new landing page and upload your PDF file. Then add an opt-in form so people can enter their name and email address, and include a calendar on the thank you page to book a call with you.

Drive Traffic to Your Lead Magnet Opt-in Page

The final step is to promote your opt-in offer and booking page like crazy! You can do this through social media, email marketing, paid ads, or even just by talking about it on your website or blog. The more people see it, the more likely they are to sign up for a call with you. And the more calls you have booked, the more chances you have to close new clients!

Social Media

One of the best ways to promote your lead magnet opt-in offer is through social media. You can share it on your personal profile, in relevant groups, or even run ads targeting your ideal client. Make sure to use eye-catching images and intriguing copy to really grab attention and get people clicking!

Email Marketing

Another great way to promote your opt-in offer is through email marketing. You can send out a blast to your list promoting the offer, or even include a link in your signature line for every email you send. If you don’t have a big email list yet, no worries! You can grow your list by running ads targeting cold traffic or offering an incentive for signing up (like a discount code).

Paid Ads

Paid ads are a great way to drive targeted traffic to your lead magnet opt-in page. You can run ads on Google, Facebook, Instagram, or even LinkedIn. Targeting your ideal client with laser precision will help you get the most bang for your buck and ensure that the people who see your ad are actually interested in what you’re offering. Plus, you can use powerful tracking tools to see how many people are seeing and clicking on your ad so that you can adjust your approach as needed.

Align The Lead Magnet to The Call

If people are to register for the call, they need to feel like they will have achieved a specific outcome by the end of the call. 

Create a process to bring people through during the call, that is unique, has a clear value proposition, and a desirable outcome.

Ask 2-3 questions that uncover or help the business owner see the problems and weaknesses in their business. 

The second part of the call is to demonstrate what their business could achieve and what the business owners’ life would be like if they fixed these problems and weaknesses.

Depending on the lead magnet, there is justification for the spread of questions because if you want to be more tax efficient, you need better accounting. 

To extract more cash from your business, you have to be more profitable. 

If you want better cash flow, you have to have better systems.

But depending on the lead magnet selected, the positioning of the “assessment session” would be slightly different.

The key is that we have to be able to solve a problem during the call and give people something specific to walk away with.

No one wants to talk to an accountant unless they have a problem or have had a bad experience with their current account.

When a business is doing well or even ok, booking a call with an accountant is the last thing on a business owner’s mind.

You should target profitable businesses that are doing well rather than trying to find broken businesses to fix. As a result, you need to work extra hard on the promise of the call.

Some of the few ways an accountant can seem like a hero is if they can show a business owner how to reduce their tax bill, get a tax refund or identify where they can cut costs without any pain.

If they were going with the Cash Flow lead magnet, I would pair it with something like: 

Register For Your Free

Unlock Hidden Cash Flow Assessment

We’ll Identify 3 Ways To Double Free Cash Flow In 30 Days 

(or we will send you a $150 Amazon Voucher)

Register For Your Free

5-Step Personal Wealth Breakthrough Assessment

We’ll Identify 3 Ways To Double Your Net Worth In The Next 3 Years 

(or we will send you a $150 Amazon Voucher)

Campaign Structure

At its core, a strong campaign structure should be designed to funnel leads through your sales process as efficiently as possible. That means driving traffic to an opt-in page where you can capture leads, followed by an offer to book a call on the Thank You page. From there, you can modify your lead form so that it looks like step 1 of the process, with the final screen being a link to the call booking page. 

By using this approach, you’ll be able to trigger people’s need to be consistent with their previous decisions and create an escalation of commitment that leads to higher levels of call bookings. Plus, with a quick video and visible calendar on your external page, you’ll make it easy for people to see what they need to do next. 

So if you’re ready to get started, here’s everything you need to know about how to structure your campaigns for maximum success. 

Why You Need a Strong Campaign Structure

As we mentioned before, one of the main reasons you need a strong campaign structure is because it helps funnel leads through your sales process as efficiently as possible. By driving traffic to an opt-in page and offering an option to book a call on the Thank You page, you can make sure that your leads are moving smoothly through your system without any hiccups. 

Another reason why having a strong campaign structure is so important is because it allows you to trigger people’s need for consistency. For example, if someone takes the time to fill out your lead form and then sees that the next step is just booking a call, they’re more likely to do it since they’ve already put in the effort. This type of trigger is known as an escalation of commitment and it can be a powerful way to increase conversions. 

Finally, having a well-designed campaign structure will give you insights into which parts of your process are working well and which could use some improvement. By tracking key metrics such as conversion rate and cost per lead, you can quickly identify any bottlenecks in your system so that you can make the necessary adjustments. 

How to Set Up Your Campaign Structure 

Now that we’ve gone over some of the reasons why having a strong campaign structure is so important, let’s take a look at how you can set one up for yourself. 

The first thing you’ll need to do is drive traffic to an opt-in page where people can sign up for your lead magnet. To do this, you can use paid advertising, organic traffic from your blog or website, or even social media posts. Just make sure that whatever method you choose is consistent with your brand voice and appeals to your target audience. 

Once people have signed up for your lead magnet, they should be taken to a Thank You page where they’re offered an option to book a call with you. This is where things start getting personal since they’ll be giving you their contact information in exchange for some one-on-one time with someone from your team. 

To further increase conversions at this stage, consider modifying your lead form so that it looks like step 1 of the process instead of the final step. This will help create a sense of forward momentum that encourages people to keep going until they’ve booked their call. 

And finally, on the final screen or confirmation message after they’ve booked their call, include another link back to the page where they can schedule their appointment. By making it feel like part of the Lead Magnet registration process, you’ll further increase conversions and ensure that everyone who wants to speak with someone from your team has ample opportunity to do so. 

Additional Tips

This external page could have a quick video and a visible calendar. 

More importantly, a clear description of what people will walk away with at the end of the call.

Part of this will describe the unique mechanism you use during the process to get the promised results.

It is important that the call only tackles one issue or has one outcome, even if multiple business areas are discussed. The offer must be clear and simple.

Provide a Guarantee for Your Book-a-Call Funnel

When you’re selling something, it’s always good to have a guarantee. It show potential customers that you’re confident in what you’re selling and that they can feel confident too. A guarantee also removes the risk from the equation for potential customers, which can be a big barrier to purchase. The same applies to the book-a-call funnel.

The $150 Amazon gift voucher is a great option for providing a guarantee because it’s a popular, well-trusted brand. And since the gift voucher can be used to purchase anything on Amazon, it’s flexible enough to appeal to a wide range of people. Plus, $150 is a significant enough amount that shows you’re serious about standing behind your service. 

If you’re looking for a way to provide a guarantee for your book-a-call funnel, the $150 Amazon gift voucher is a great option. It’s from a trusted source, it’s flexible, and it shows that you’re confident in the outcome of the call.

Create Urgency for Your Book-a-Call Funnel

Have you ever been in a situation where you procrastinated on something because you didn’t feel a sense of urgency? Maybe you told yourself you would start working out tomorrow, but tomorrow never comes. Or maybe you told yourself you would start that diet next week, but next week never arrives.

The reason we often don’t take action is because we don’t feel a sense of urgency. We think we have all the time in the world, so we put things off until later. But the truth is, if we don’t create a sense of urgency, we may never take action at all.

That’s why only having call slots for the next 5 days is a great way to create urgency for your book-a-call funnel. By creating a sense of urgency, you’re more likely to get people to take action and book a call with you. There are a few different ways you can create urgency:

One way to create urgency is to limit the time frame in which people can take action. For example, if you’re only offering call slots for the next 5 days, that creates a sense of urgency because people will want to book a call before they miss their chance. This is an effective way to get people to take action now instead of putting it off until later.

Another way to create urgency is by offering a limited number of calls. For example, if you’re only offering 10 call slots for the next 5 days, that creates a sense of urgency because people will want to book a call before they miss their chance. This is an effective way to get people to take action now instead of putting it off until later. 

Another way to create urgency is by using scarcity tactics. For example, if you tell people that there are only 10 spots left for the next 5 days, that creates a sense of urgency because people will want to book a call before they miss their chance. This is an effective way to get people to take action now instead of putting it off until later. 

No matter which tactic you use, the goal is always the same: to get people to take action now instead of later. By creating a sense of urgency, you’re more likely to convert prospects into leads and leads into paying customers. 

Add Qualifying Questions in the Book-a-Call Funnel

If you are going to invest time in speaking to people, it would be a good idea to add some qualifying questions upfront. While we could control the Thank You page and access to the call booking facility based on the answers people give through an off-Facebook opt-in form, we will not be able to control this on a Lead Form. Adding additional questions earlier in the form will filter out less serious people. This will increase the cost per lead but will result in a more qualified lead.

The Pros of Adding Qualifying Questions

If you’re constantly dealing with unqualified leads, it can feel like you’re spinning your wheels and getting nowhere. By adding qualifying questions to your book-a-call funnel, you can save yourself a lot of time by only speaking to people who are actually interested in what you have to offer.

When you only talk to qualified leads, it’s easier to build stronger relationships because you’re not starting from scratch every time. By taking the time to get to know your lead upfront, you can hit the ground running when you book the call and start building rapport right away. 

Let’s be honest: closing deals is what it’s all about. If your goal is to make sales, then adding qualifying questions to your funnel will help you close more deals because you’ll only be talking to people who are actually interested in buying what you’re selling. 

The Cons of Adding Qualifying Questions 

If your qualifying questions are too stringent, some people may be discouraged from booking a call with you because they think they won’t qualify. This is why it’s important to strike a balance between filtering out unqualified leads and making sure that your qualifying questions don’t become a barrier to booking a call. 

Adding qualifying questions to your book-a-call funnel will require an investment of time upfront in order to create the questions and integrate them into your funnel. However, this investment will pay off in the long run by saving you time on calls with unqualified leads. 

No matter how carefully you craft your qualifying questions, there’s always a chance that you’ll miss out on a good lead simply because they didn’t answer one of the questions correctly. While this is true, it’s important to remember that qualifying questions are designed to help you save time by filtering out unqualified leads—not to find every single qualified lead that exists. 

Summary

The Book A Call funnel is an excellent way to generate leads and grow your business. By offering potential customers something of value in exchange for their contact information, you can quickly identify those who are truly interested in what you have to offer. And by following up promptly with those leads, you can turn them into paying customers or qualified prospects. Give the Book A Call funnel a try today!

The book a call funnel provides your clients with a step-by-step guide to solving their problem. In addition, it also gives them access to valuable resources that they can use to achieve their goals. These resources could include an e-book, audio files, and video training. All of these resources are available for your clients to use at their own pace, and they can be accessed from any device with an internet connection.

One of the benefits of the book a call funnel is that it’s always up-to-date. As new resources become available, they’ll be automatically added to the funnel so that your clients can always have access to the latest and greatest information. This ensures that they’re never left behind, and it also means that you don’t have to worry about keeping track of all of the different resources yourself.