Winning Ad Copy for Webinar Opt-in Conversions


This week’s deep dive: Don Millar’s Business Made Simple Coach Certification Funnel! 

So buckle up buttercup and let’s explore a multi-million $$$$ funnel.

What to copy:

  • Don’t be afraid to experiment with short ad copy. I always start my campaigns with short, medium, and long-form ad copy. Having reviewed hundreds of Don’s ads, he is a fan of short/medium form copy.
  • Drafting short-form copy forces you to distill your primary promise into its most potent form. I start with short form and then expand rather than cutting down my long-form copy.
  • Don opens with a question, this is a good hook mechanism. It instantly positions your audience and grabs their attention. The questions speaks to the primary pain point of most coaches.
  • Raising a counterintuitive / countercultural point is a useful copy mechanism to provoke interest. I love how simple Don’s message is here – exposing the build it, and they will come fallacy.
  • Great use once again of the 3/5/7 Secrets/Steps


What we’d test:

  • Overall this is a solid ad. I have no doubt it is converting well for Don. A word of caution, however, if you don’t have Don’s brand and guru status, you may need to work harder.
  • There is very little in the way of transformation in this ad. Profitable, sustainable growth is abstract. I would test copy that connects with the life a Business Made Simple Coach would like to live.
  • While the ad calls out the primary pain point, it could be more powerfully positioned through a story. For example, tell the story of a coach or even from Don’s early days in business when he didn’t have a proven process or model to follow.
  • Insert a quote from a frustrated coach who was struggling to make ends meet
  • The CTA is wrapped up with the primary promise. I would prefer to split these out and add an additional line with a more prominent CTA. People need direct instruction. Tell them the steps they need to take. 
  • Go negative with the headline – Avoid These 3 Mistakes


Connect on Social
FREE Tips & Resources
Get The Latest Updates


Latest Posts

Join the LAUNCH Newsletter

Weekly access to the latest Chat GPT prompts, invaluable Facebook ads insights, and expert funnel reviews! Learn the insider secrets from the most profitable launches, funnels and Facebook ad campaigns.