What If My Lead Magnet Is Too Good?
But what if my lead magnet gives the game away? What if people get it and then don’t need to register for my course of membership?
Your lead magnet should be something that people love, gets them results, and leads them towards your course or membership.
Listen, there is no shortage of information available to people. If more knowledge was the answer, we would all be skinny, happy, and rich.
The reason why people join your online course or membership is not for more knowledge but because you have a process that will help them get the results that they want.
Yes, your lead magnet is one piece of the puzzle but trust me very few people are going to figure out the rest of the puzzle without your help.
In my mind far from devaluing your product or membership it is actually demonstrating its strength and creating desire and demand.