Want a high-converting landing page?
If your landing page isn’t converting, there is a very good chance I know what your biggest problem is.
If you want to build a high converting landing page, crafting a knock-out headline is essential.
The goal of your headline is to capture people’s attention and drive them to consume the rest of the content on the page.
You only have a second or two for someone to decide if they should remain on the page or leave.
In fact, with a really good headline, a visitor may well skip all the rest of the content on the page and jump straight to giving you their email address.
For a headline to be effective it should:
Satisfy self-interest
Help people avoid pain or gain pleasure
Be ultra-specific
Describe the desired transformation
Get your headline right and you are already 75% on the way to a high converting landing page.
And for that final 25% make sure you check out some of my other posts on lead generation best practices for course creators and membership site owners.
See you in the next post.
