Opt-in Page Masterpiece – From Lead to Launch

Opt-in Page Masterpiece – From Lead to Launch


The headline is far from the strongest proposition.


“Get the A.I. Edge… In Just One Click”


I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition


The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.

The subhead is where the magic kicks in. 


I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….


Jeff delivers the A.I. Launch Playbook on the thank you page.


This is an interesting deviation from standard practice. 


If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.


This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.


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Understanding Quiz Opt-in Pages Tactics

Understanding Quiz Opt-in Pages Tactics

Quiz opt-in page

Let’s take a look at a Marie Forleo Quiz opt-in page.


The Quiz is a lead generator for her Time Genius Program that launches in September.


This isn’t Marie’s best copy.


“Are bad habits costing you massive cash” doesn’t flow smoothly.


On the positive side:

  • Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
  • The headline uses loss aversion. This is the strongest motivator for people. 
  • I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
  • Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.


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