Google is removing 4 attribution models for Google Ads and Analytics starting May 2023.

The change has garnered mixed reactions, but fear not – existing conversion actions will automatically convert to the data-driven attribution model. Read on for more details and get ready for some attribution modeling mayhem!

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Meta is set to release new generative AI ad creation options in the second half of this year

The system would allow advertisers to create entire campaigns with a few images and copy notes, leaving the heavy lifting to Meta’s AI systems. Read on to find out more about Meta’s latest AI developments.

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Apple may drop support for iPhone 8, 8 Plus, and iPhone X with the upcoming iOS 17 update

Despite user outrage, this decision is beneficial as these models have already received more than five years of support, which is longer than what competitors offer, and may not provide the optimal user experience.

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