Deep Dive into Facebook Ad Copy Testing Strategy
Let’s talk about hooks.
Hooks are one of the most important elements of your ad.
A strong hook gets buy-in and commitment.
If your hook captures someone’s attention for even 2 seconds, they’re on the slippery slope.
Most people don’t test enough hooks.
Let’s look at Ryan Levesque’s approach to testing hooks:
Hook 1:
Hook 2:
Hook 3:
Hook 4:
Hook 5:
Hook 6:
Hook 7:
Hook 8:
Hook 9:
What we learn from Ryan’s hook testing strategy:
- Test more. These are just 9 of Ryan’s hook tests for his workshop
- All the hooks are focused on the prospect
- All the hooks call out the prospect (without saying, Attention coaches and consultants!)
- All the hooks are pain or frustration focused
- The hooks are short and to the point. Only one is over two lines of text
- 8/9 hooks are questions
- Many ads use different hooks but the same body copy
I’m not saying this is the only way to write a hook, but this is a very good framework to apply when you are writing hooks for your next campaign.
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 1 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 2 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 3 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 4 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 5 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 6 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 7 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 8 to Lead Magnet
- SWIPE FILE – 0053 – Ryan Levesque – Facebook Ad 9 to Lead Magnet