Want to lower your Facebook Ad costs?
If you want lower Facebook Ad costs, here are 3 things you can do to produce better quality and higher profit leads today.
INCREASE YOUR AUDIENCE SIZE
This may sound counterintuitive, but giving Facebook a larger audience to work with will often reduce your CPM.
The sweet spot for audience size used to be 2-3 million, but I now find 10+ million audiences are working better.
RUN MULTIPLE AD VERSIONS
Ensure you have at least 3-5 ad variations per ad set. Test out different headlines, body copies, and images or videos.
This will give you more data on what works and what doesn’t work and help you optimize your ads faster.
OPTIMIZE YOUR LANDING PAGE
Sometimes minor tweaks to your landing page will produce massive reductions in your Cost Per Lead.
The most crucial element of your landing page is your headline. If possible, always have two headline versions running in parallel split tests.
Work on these 3 areas, and you will see a massive improvement in the quality and profitability of your leads.