Unlock the Secrets of High-Converting Landing Pages and Sales Funnels
Landing page not performing? Here are 7 simple steps to increase your on-page conversion rates.
Step 1: Identify your target audience’s #1 pain point and their ultimate desire.
Step 2: Design an offer that helps them move away from their pain toward their ultimate desire
Step 3: Draft a headline 5-7 words that conveys the key promise of your offer
Step 4: Use your subheadline to expand on the promise of the headline
Step 5: Use your body copy, normally 1-2 lines of text and 3-4 bullet points to tease the transformation and prove you can deliver what you’ve promised
Step 6: Make your Call To Action transformation based like – “Get more leads today”
Step 7: Launch, track, test, repeat. Your probably not going to hit a home run straight away. Optimization is a process. Stick with it.
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