The Do’s and Don’ts of Facebook Ad Image Text Overlays
The average person sees between 4,000 and 10,000 ads in a single day.
We notice less than 100.
So how do you make sure your Facebook ad is one of the 100?
The secret to success is attention-grabbing creative.
Here are my top tips for attention-grabbing text overlays in your Facebook Ad images.
DO: Limit the number of words you use. Each one needs to pack a punch.
DON’T: Try to convince. Trigger emotion, not logic.
DO: Focus on a specific problem or outcome.
DON’T: Use difficult-to-read fancy fonts.
DO: Test headlines in your images.
DON’T: Launch a campaign with just one image variation.
DO: Create custom text layouts for each of the three different ad image sizes.
DON’T: Think one and done. Update and test your text overlays every week
