The Do’s and Don’ts of Facebook Ad Image Text Overlays

The average person sees between 4,000 and 10,000 ads in a single day.


We notice less than 100.


So how do you make sure your Facebook ad is one of the 100?


The secret to success is attention-grabbing creative.


Here are my top tips for attention-grabbing text overlays in your Facebook Ad images.


DO: Limit the number of words you use. Each one needs to pack a punch.


DON’T: Try to convince. Trigger emotion, not logic.


DO: Focus on a specific problem or outcome.


DON’T: Use difficult-to-read fancy fonts.


DO: Test headlines in your images.


DON’T: Launch a campaign with just one image variation.


DO: Create custom text layouts for each of the three different ad image sizes. 


DON’T: Think one and done. Update and test your text overlays every week

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