The Best Campaign Type To Scale Your Facebook Ads

Thank you, Meta, for making advertising even more confusing.

 

Sometimes I think they wake up and think, how can we mess with advertisers today?

 

Some bright spark decided to rename Campaign Budget Optimization….

 

Advantage Campaign Budget…

 

That in it’s own right wouldn’t be too bad but when you rename Advantage Detailed Targeting and Advantage + Placements, Advantage Lookalike, Advantage Custom Audiences it becomes a bit meaningless.

 

Anyway, Advantage Campaign Budget is still your best way to scale winning campaigns.

 

Here are 3 steps to scaling success:

 

  1. Pair 3 winning creatives with 3 winning copy variations for at least 6 ads per ad set.

 

  1. Start off with 6 ad sets based on your best-performing audiences.

 

  1. Give Facebook time to figure out the best people within each audience.

 

Remember to review each ad set individually. Depending on your Cost Per Acquisition your campaign stats may look rubbish while the ad set level tells a different story.

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