7 Ad Copy Secrets to Selling Courses Online
Ready to take your Facebook ad campaigns to the next level?
You might be writing great ad copy, but are you writing copy that CONVERTS?
Here’s the deal. Writing ad copy that converts is about tapping into your audience’s deepest desires and fears. I’ll show you how to craft ad copy that grabs attention, speaks to your audience’s pain points, and inspires action.
Step 1: Focus on the BENEFITS. Your audience doesn’t care about your product or service, they care about what it can do for them. Identify the main benefits of what you’re offering and use them to craft your ad copy.
Step 2: Nail your UNIQUE SELLING PROPOSITION. What sets you apart from the competition? Why should someone choose YOUR course, membership or lead magnet? Highlight what makes you different and emphasize it in your ad copy.
Step 4: Write in a CONVERSATIONAL TONE. Your audience is more likely to engage with copy that sounds like it’s coming from a friend, not a marketer. Use “you” and “I” instead of “we” and “our” to make your copy more personal.
Step 5: Keep it SIMPLE. Avoid using technical jargon or complicated language. Your audience should be able to understand your ad copy without having to think too hard.
Step 6: TEST, TEST, TEST. There’s no one-size-fits-all solution to writing ad copy that converts. The best way to find what works for your audience is to test different variations of your copy.
BONUS TIP: Use SOCIAL PROOF to build trust. Share testimonials or statistics that prove the effectiveness of your product or service.
ANOTHER BONUS TIP: Don’t forget the CALL TO ACTION. Make it clear what you want your audience to do next. Whether it’s to sign up for your lead magnet, launch, or program, include a clear CTA in your ad copy.
Writing ad copy that converts is all about tapping into your audience’s desires and fears, focusing on benefits, nailing your unique selling proposition, using emotional triggers, writing in a conversational tone, keeping it simple, testing, and using social proof and a clear call to action.