Strategies for Effective Workshop Funnels: Facebook Ads & Opt-in Pages

Discover effective strategies for optimizing workshop funnels through Facebook ads and opt-ins. Explore the power of compelling hooks in ad copy and learn how to maximize engagement and drive conversions. Gain valuable insights into workshop funnel optimization and boost your campaign performance.
Strategies for Effective Workshop Funnels: Facebook Ads & Opt-ins

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Deep Dive into Facebook Ad Copy Testing Strategy

Let’s talk about hooks.

Hooks are one of the most important elements of your ad. 

A strong hook gets buy-in and commitment. 

If your hook captures someone’s attention for even 2 seconds, they’re on the slippery slope.

Most people don’t test enough hooks.

Let’s look at Ryan Levesque’s approach to testing hooks:

Hook 1:


Hook 2:


Hook 3:


Hook 4:


Hook 5:


Hook 6:


Hook 7:


Hook 8:


Hook 9:


What we learn from Ryan’s hook testing strategy:

  1. Test more. These are just 9 of Ryan’s hook tests for his workshop
  2. All the hooks are focused on the prospect
  3. All the hooks call out the prospect (without saying, Attention coaches and consultants!) 
  4. All the hooks are pain or frustration focused
  5. The hooks are short and to the point. Only one is over two lines of text
  6. 8/9 hooks are questions
  7. Many ads use different hooks but the same body copy

I’m not saying this is the only way to write a hook, but this is a very good framework to apply when you are writing hooks for your next campaign.

Facebook Ads Swipe File

The Psychological Edge Behind Workshop Sign-Ups

I love this Workshop Funnel with a twist from Ryan Levesque.


The biggest problem with launch workshops or challenges is they happen in the future.


People want their problems solved now. They don’t want to wait.


Immediacy is a critical factor in getting people to take action.


To solve this, Ryan focuses his lead generation on an instantly available download.


This guarantees a higher conversion rate and a lower cost per lead than a workshop opt-in.


Once someone opts in for the lead magnet, Ryan makes an offer for his week-long workshop.




This promises a deep dive on the lead magnet that someone has requested.

The psychological principle of consistency will drive people to register for the workshop as they have already committed to the lead magnet.

No one wants to feel like they didn’t make a good decision.

Also, notice the discount from $100 to free. 

Pricing the workshop, even if it is being offered for free, increases the perceived value.

And it also makes you feel like you are getting a great deal.

Opt-in Page Swipe Files

Boosting JV Partner Opt-ins


This page was built specifically for JV Partners. 

This is a great play by Ryan. It makes it easy for partners to explain a simple value proposition, “18 Proven Quiz Funnel Templates,” rather than a multi-part Workshop.

When people opt-in for the templates, they immediately get offered the Workshop. It’s like an upsell from one “free thing” to a higher value “free thing”. 

It works best when the higher value “free thing” requires more input and effort from the requester, and there is a longer timeline to achieve the outcome.

If you can’t condense the reason, someone should opt-in to your lead magnet into a headline and 1-2 lines of text you will struggle to convert.

Some key takeaways:

  1. 18 – Use of number – makes it specific. 18 is an unusual number. This makes it seem more authentic. 
  2. PROVEN – This speaks to the likelihood of success.
  3. TEMPLATES – Also speaks to likelihood of success. And it also decreases the perceived level of work required on behalf of the optee (optee – is that really a word?! It is now!) 
  4. QUIZ FUNNEL – This opt-in page is targeted at people who are aware of the problem (I want more leads), aware of the solution (quiz funnels are suitable for lead generation), and possibly the product (I want to or I have launched a quiz funnel). As a result, I give Ryan a pass on having no transformation in his title.
  5. FREE – Notice the prominent use of the word FREE. Not only is it all caps it is also highlighted in orange
  6. BONUS CASE STUDIES: For people at this stage of awareness, finding out how other people have implemented their Quiz Funnels is extremely helpful. But guess what…. It is also a great way for Ryan to demonstrate how fantastic his coaching program and software are. This means he can sell and serve at the same time.
  7. CTA – Transformative CTA’s, in general, will convert better. Still, as there was no transformative promise in the headline or body, Get the Templates FREE!, rounds out the page nicely.
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