Minimalist Approach in Facebook Ads for Lead Magnets
Minimalist ad here from Stu. A minimalist ad for a minimalist funnel.
Again, it’s almost as if this ad shouldn’t work.
Like something a bored intern would throw together during their first week on the job.
And, yet, this ad has been running for just shy of a month. So, it must be doing something right.
The opening hook is strong. It signals who should pay attention, and it offers a desirable outcome.
Then, it skips right to the CTA.
A good hook can fill the A (Attention) & I (Interest) of AIDA.
In this case, the D (Desire) is “scaling your membership”.
So, on a basic level, it still ticks all the boxes.
Every time I launch a Facebook ad campaign, I kick off with 3 lengths of ads.
- Short (0 – 50 words)
- Medium (50 – 100)
- Long (100+)
Over multiple rounds of optimizations, my best-performing ads have always ended up either long medium or long-form copy.
But your mileage may vary.
Show short form copy some love and give this a try in your next round of copy.
Facebook Ads Swipe Files:
