Marketing is One Big Giant Experiment
As a marketer, I have failed far more often than I have succeeded. But yet, I have helped 100’s entrepreneurs to launch and scale massively successful online businesses, so what gives?
You see, online marketing is one big giant experiment.
If you are not failing, you are probably playing safe and not getting the business results that you want.
The skill lies in spotting what to experiment with and then having a defined process for testing, optimizing, and refining the strategy so that it works for you.
The same principles apply to marketing as a science.
- Identify a problem or opportunity
- Form a hypothesis (Form hypothesis)
- Test your hypothesis (Test hypothesis)
- Draw your conclusions (Draw Conclusions)
- Refine your process
- Repeat
The best thing about this approach is even when you don’t get the result you want, you have figured out a little more about what works and what doesn’t work, which will be invaluable to you in the future.
Commit to this process over time, and you become a top 1% marketer and online business owner guaranteed.