Getting More Clients for Your Membership with Free Trial Strategies
Discover effective strategies to attract more clients to your membership site using free trials. Learn how to leverage the power of free trials to boost sign-ups and maximize membership growth.
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Ads for Mastermind: Insights into Effective Free Trial Strategies
Dean Graziozi is a multiple New York Times best-selling author, entrepreneur, and investor, best buddy of Tony Robbins, and one hell of a marketer.
Dean and Tony pulled off the biggest digital product launch in history in 2020 at the height of the pandemic with The Knowledge Business Blueprint.
This paved the way for Dean and Tony to launch Mastermind. Mastermind is an “all-in-one” online business-building platform and online business growth coaching product.
Let’s step inside Dean’s funnel for Mastermind, starting with his Facebook Ad:
3 Elements To Inspire Your Ad Campaigns:
- I like this opening – “Who else is looking for answers? Answers to the really hard questions, like -” Sure, it is vague, but it is curiosity building. Aren’t we all looking for answers? We want the opening lines of our ad to reel in our perfect-fit client. One powerful way to do this is to get them to answer a question and trigger a conversation in their head. Even getting your Perfect-Fit Client to say yes (or sometimes no) can lure them onto the edge of our slippery copy slope.
- Dean then brings them deep into what those “hard questions” are. Notice how nothing in the ad so far talks about building a course or selling a digital product. Dean goes right to the core desires and pain points. The questions that keep his Perfect-Fit Client awake at night – Protecting loved ones – Become the person we know we wanna be – To thrive instead of survive. He’s connecting with the ultimate outcome first. If you can show people you can read their minds, they will believe your solution will get them what they want.
- Your #1 mechanism for selling a SAAS Product is the free trial. Get people using your platform, and get them to invest time, effort, and energy in setting up and rolling out your solution. By the time it comes to the end of their free trial your goal is for their “sunk cost” effort to outweigh the monthly fee. Dean adds a brilliant twist. He charges $1. Dean is a direct-response marketer. He knows that people who go to the effort of pulling out their credit card will be more likely to follow through and take action. He also knows that it will trigger the principle of consistency, which means people who pay $1 will feel internal pressure to validate their initial commitment by signing up for membership. The icing on top. The $1 goes to charity. Who isn’t going to feel even better about themselves and the business they are dealing with when they are supporting a worthy cause through their actions.
Facebook Ad Swipe File
Demystifying a $1 Trial Mastermind Sales Page
Here is the above-the-fold section of Dean’s Mastermind $1 sales page. Make sure you download the swipe file and study the full page. Clean, simple, and filled with emotional and logical triggers.
3 Elements To Inspire Your Ad Campaigns:
- For simplicity to work, your messaging has to be on point. In the words of Mark Twain – “I apologize for such a long letter – I didn’t have time to write a short one.” The headline simply lays out the primary promise – “Everything You Need to Finally Sell What You Know”. It helps that the Mastermind founders are two of the best know people in the online business and personal development space. Of course, you are going to trust that they know what you need and that they have the plan to help you achieve that. We meer mortals may need to try a little harder!
- Talk about a knockout offer. You will give me access to “Everything I Need to Finally Sell What You Know”, worth over $4,022 per year, for 14 days for only $1, and that $1 will be donated to charity. How easy is that to say yes to?
- “The path to success is to take massive, determined action.” Ok Tony. I better sign up now. Sarcasm aside, how can your messaging set your audience up for action. We can’t all be the world’s number 1 personal development guru. Still, we can use positive and negative positioning and quotes to orientate people toward action.
Sales Page Swipe Files
- SWIPE FILE – 0045 – Dean Graziosi – Reg Page – $1 Trial
- SWIPE FILE – 0045 – Dean Graziosi – Reg Page – $1 Trial – Pop Up
- SWIPE FILE – 0045 – Dean Graziosi – Reg Page – $1 Trial – Pop Up Upsell
