opt-in mastery Archives - Mícheál O'Neill https://michealoneill.com/tag/opt-in-mastery/ Helping you build a scaleable online business that enables you to live the life you want and create the impact in the world that only you can. Thu, 02 May 2024 06:21:20 +0000 en-US hourly 1 https://michealoneill.com/wp-content/uploads/2020/09/Asset-1@250-100x100.png opt-in mastery Archives - Mícheál O'Neill https://michealoneill.com/tag/opt-in-mastery/ 32 32 Opt-in Page Masterpiece – From Lead to Launch https://michealoneill.com/opt-in-page-masterpiece-from-lead-to-launch/ Fri, 04 Aug 2023 15:40:12 +0000 https://michealoneill.com/?p=13141 The headline is far from the strongest proposition. “Get the A.I. Edge… In Just One Click” The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.

The post Opt-in Page Masterpiece – From Lead to Launch appeared first on Mícheál O'Neill.

]]>

Opt-in Page Masterpiece – From Lead to Launch

The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File:

The post Opt-in Page Masterpiece – From Lead to Launch appeared first on Mícheál O'Neill.

]]> Understanding Quiz Opt-in Pages Tactics https://michealoneill.com/understanding-quiz-opt-in-pages-tactics/ Thu, 06 Jul 2023 14:28:15 +0000 https://michealoneill.com/?p=10080 Let’s take a look at a Marie Forleo Quiz opt-in page. The Quiz is a lead generator for her Time Genius Program that launches in September. This isn’t Marie’s best copy.

The post Understanding Quiz Opt-in Pages Tactics appeared first on Mícheál O'Neill.

]]>

Understanding Quiz Opt-in Pages Tactics

Quiz opt-in page

Let’s take a look at a Marie Forleo Quiz opt-in page.

 

The Quiz is a lead generator for her Time Genius Program that launches in September.

 

This isn’t Marie’s best copy.

 

“Are bad habits costing you massive cash” doesn’t flow smoothly.

 

On the positive side:

  • Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
  • The headline uses loss aversion. This is the strongest motivator for people. 
  • I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
  • Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.

 

Swipe Files:

The post Understanding Quiz Opt-in Pages Tactics appeared first on Mícheál O'Neill.

]]>