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	<title>Engaging with the audience through storytelling Archives - Mícheál O&#039;Neill</title>
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	<title>Engaging with the audience through storytelling Archives - Mícheál O&#039;Neill</title>
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		<title>Launch Newsletter Issue #00077</title>
		<link>https://michealoneill.com/launch-newsletter-issue-00077/</link>
		
		<dc:creator><![CDATA[Micheal O'Neill]]></dc:creator>
		<pubDate>Fri, 08 Mar 2024 10:08:19 +0000</pubDate>
				<category><![CDATA[L.A.U.N.C.H Newsletter]]></category>
		<category><![CDATA[Analyzing and optimizing ad performance]]></category>
		<category><![CDATA[Building audience engagement]]></category>
		<category><![CDATA[Case study on conversion optimization]]></category>
		<category><![CDATA[Continuous learning in Facebook ads]]></category>
		<category><![CDATA[Crafting compelling sales pages]]></category>
		<category><![CDATA[Creating urgency and scarcity in marketing]]></category>
		<category><![CDATA[Effective ad copywriting]]></category>
		<category><![CDATA[Engaging with the audience through storytelling]]></category>
		<category><![CDATA[Evergreen deadline conversation]]></category>
		<category><![CDATA[Free guide for viral growth]]></category>
		<category><![CDATA[Implementing practical KPIs for ad campaigns]]></category>
		<category><![CDATA[KPIs and goals for Facebook ad campaigns]]></category>
		<category><![CDATA[Overcoming skepticism with metrics]]></category>
		<category><![CDATA[Specificity in ad strategies]]></category>
		<category><![CDATA[Targeting pain points in marketing]]></category>
		<category><![CDATA[Tracking tools for ad performance]]></category>
		<category><![CDATA[Viral Growth on TikTok & Reels]]></category>
		<guid isPermaLink="false">https://michealoneill.com/?p=19640</guid>

					<description><![CDATA[<p>Launch into practical tips on crafting compelling opt-in pages, engaging Facebook ads, and setting effective KPIs for Facebook ad campaigns.</p>
<p>The post <a href="https://michealoneill.com/launch-newsletter-issue-00077/">Launch Newsletter Issue #00077</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Launch Newsletter Issue #00077</h1>				</div>
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									<p><span style="font-weight: 400;">Hey, hey, it’s L.A.U.N.C.H., </span><span style="font-weight: 400;">we pack <a href="https://michealoneill.com/how-to-get-high-quality-leads-on-facebook/">lead generation</a> and sales funnel reviews like a suitcase for a weekend getaway &#8211; just what you need, nothing you don’t.</span></p>								</div>
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									<h1><b>L &#8211; Leads</b></h1>								</div>
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									<h2>Summoning the king of conversion</h2>								</div>
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									<p><span style="font-weight: 400;">We’re diving into a cracking little funnel this week&#8230;</span></p><p> </p><p><span style="font-weight: 400;">…a case study in solving a primary pain point or desire keeping your audience awake at night.</span></p><p> </p><p><span style="font-weight: 400;">And backing up your claims with very specific metrics.</span></p><p> </p><p><span style="font-weight: 400;">Remember, the more specific your promise is, the higher the conversion rate.</span></p><p> </p><p><span style="font-weight: 400;">Let’s look at this Front End Mini Product Funnel from One Peak Creative.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1864" height="1040" src="https://michealoneill.com/wp-content/uploads/2024/03/0077-leads.png" class="attachment-full size-full wp-image-19644" alt="" srcset="https://michealoneill.com/wp-content/uploads/2024/03/0077-leads.png 1864w, https://michealoneill.com/wp-content/uploads/2024/03/0077-leads-300x167.png 300w, https://michealoneill.com/wp-content/uploads/2024/03/0077-leads-1024x571.png 1024w, https://michealoneill.com/wp-content/uploads/2024/03/0077-leads-768x428.png 768w, https://michealoneill.com/wp-content/uploads/2024/03/0077-leads-1536x857.png 1536w, https://michealoneill.com/wp-content/uploads/2024/03/0077-leads-600x335.png 600w" sizes="(max-width: 1864px) 100vw, 1864px" />															</div>
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									<p><span style="font-weight: 400;">The lead magenet opt-in page is clean, and the promise is clear.</span></p><p> </p><p><b>Viral Growth on TitTok &amp; Reels</b></p><p> </p><p><span style="font-weight: 400;">For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.</span></p><p> </p><p><span style="font-weight: 400;">However, the viral claim is overused online, and most people are skeptical.</span></p><p> </p><p><span style="font-weight: 400;">But that’s where they summon the king of conversion &#8211; specificity.</span></p><p> </p><p><i><span style="font-weight: 400;">“The blueprint to breaking 10m views &amp; 75k followers with only 3 posts to a new account.”</span></i></p><p> </p><p><span style="font-weight: 400;">Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!</span></p><p> </p><p><span style="font-weight: 400;">I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.</span></p><p> </p><p><b>Opt-in Page Swipe Files:</b></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://michealoneill.com/downloads/launch/0077/00077-s2-OnePeakCreative-lead-magnet-opt-in-page.pdf"><span style="font-weight: 400;">00077 &#8211; One Peak Creative &#8211; Opt-in Page Swipe File </span></a></li></ul>								</div>
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									<h1><b>A &#8211; A.I. Growth Prompts</b></h1><h2>Your 3-part leverage triangle defining AI prompt</h2><p><span style="font-weight: 400;">Leverage is one of the keys to getting people to take action.</span></p><p> </p><p><span style="font-weight: 400;">Leverage can be used for good and for bad.</span></p><p> </p><p><span style="font-weight: 400;">In the LAUNCH NOW Framework, we only use leverage to get people to take the actions they know they need to.</span></p><p> </p><p><span style="font-weight: 400;">The best way to understand leverage is by spending time face-to-face with your <a href="https://michealoneill.com/launch-newsletter-issue-00062/">perfect-fit client</a>.</span></p><p> </p><p><span style="font-weight: 400;">But often, that is not possible. For the times that it isn’t, then ChatGPT can be the next best thing.</span></p><p> </p><p><span style="font-weight: 400;">Here is a 3 part prompt to start building your Leverage Triangle.</span></p><p> </p><p><b>Prompt Objective:</b></p><p> </p><p><span style="font-weight: 400;">To identify our perfect-fit clients&#8217; <a href="https://michealoneill.com/your-3-part-leverage-triangle-defining-ai-prompt/">key pain points</a> and desires and create the circumstances necessary for them to take action and move toward their goals.  </span></p><p> </p><p><b>Prompt Outline:</b></p><p> </p><p><span style="font-weight: 400;">All 3 prompts should be entered one at a time into the same chat. </span></p><p> </p><p><b>Prompt 1: </b></p><p><span style="font-weight: 400;">I want you to be an expert <a href="https://michealoneill.com/your-3-part-leverage-triangle-defining-ai-prompt/">customer profiler</a> and direct response marketer.</span></p><p> </p><p><span style="font-weight: 400;">I will ask you to identify my perfect-fit client&#8217;s <a href="https://michealoneill.com/unraveling-primary-pain-points-with-chatgpt/">primary pain points</a> and desires so I can draft <a href="https://michealoneill.com/applying-a-i-d-a-for-click-worthy-content/">compelling copy</a> for my marketing and sales funnels.</span></p><p> </p><p><span style="font-weight: 400;">My avatar are </span><span style="font-weight: 400;">{insert <a href="https://michealoneill.com/your-3-part-leverage-triangle-defining-ai-prompt/">avatar description</a>}</span></p><p> </p><p><span style="font-weight: 400;">I help them </span><span style="font-weight: 400;">{insert description of what you help them achieve}</span></p><p> </p><p><span style="font-weight: 400;">What are the top 5 pain points that keep my perfect-fit clients awake at night?</span></p><p> </p><p><b>Prompt 2: </b></p><p><span style="font-weight: 400;">If my perfect-fit client does not take action and solve their primary pain point, what will their life and business look like in 10 years?</span></p><p> </p><p><b>Prompt 3: </b></p><p><span style="font-weight: 400;">If my perfect-fit client takes action and solves their primary pain point, what will their lives look like in 10 years?</span></p><p><span style="font-weight: 400;">I completed this <a href="https://michealoneill.com/your-3-part-leverage-triangle-defining-ai-prompt/">prompt series</a> in ChatGPT, Claude-2, Gemini-Pro (Bard) and LLaMA. Here is how I ranked their outputs:</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Claude-2</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ChatGPT</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">LLaMA</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gemini-Pro</span></li></ol>								</div>
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									<h1><b>U &#8211; Uplevel Ads</b></h1><h2>If a dog can go viral on TikTok, so can you</h2>								</div>
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															<img loading="lazy" decoding="async" width="493" height="947" src="https://michealoneill.com/wp-content/uploads/2024/03/0077-ads.png" class="attachment-full size-full wp-image-19642" alt="" srcset="https://michealoneill.com/wp-content/uploads/2024/03/0077-ads.png 493w, https://michealoneill.com/wp-content/uploads/2024/03/0077-ads-156x300.png 156w" sizes="(max-width: 493px) 100vw, 493px" />															</div>
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									<p><span style="font-weight: 400;">Out of their entire funnel, I was most impressed with One Peak Creatives&#8217; ads.</span></p><p> </p><p><span style="font-weight: 400;">You can check out one of their ads here: </span></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://app.foreplay.co/share/ads/gQBmsBai2HYvjguGzHyQ?user=Micheal%20O%E2%80%99Neill"><span style="font-weight: 400;">One Peak Creative Video Ad</span></a></li></ul><p> </p><p><span style="font-weight: 400;">But back to their ad copy for now.</span></p><p> </p><p><span style="font-weight: 400;">I love the <a href="https://michealoneill.com/psst-want-the-secret-to-a-killer-opening-hook/">opening hook</a> &#8211; How even a dog can go viral on TitTok and Instagram in 2024.</span></p><p> </p><p><span style="font-weight: 400;">Let’s break it down:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s unexpected</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s interesting</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It opens a loop</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s unique</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It positions the audience</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It tackles an objection (it’s harder to go viral in 2024).</span></li></ul><p> </p><p><span style="font-weight: 400;">The hook is paired with the still frame in the video. </span><i><span style="font-weight: 400;">“If he can do it, so can you.”</span></i></p><p> </p><p><span style="font-weight: 400;">The ad then goes on to deliver some value. As you read it, you feel like you are learning something.</span></p><p> </p><p><span style="font-weight: 400;">Teaching is a good way to stoke interest and engage people with your ads.</span></p><p> </p><p><span style="font-weight: 400;">They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.</span></p><p> </p><p><span style="font-weight: 400;">The final section is beautiful. They tackle two big objections:</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How much will this cost?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How long will it take me?</span></li></ol><p> </p><p><span style="font-weight: 400;">But they do it in a creative way using an analogy.</span></p><p> </p><p><span style="font-weight: 400;">It takes less than a weekend and costs less than a tank of gas.</span></p><p> </p><p><span style="font-weight: 400;">(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.) </span></p><p> </p><p><b>Facebook Ad Swipe Files:</b></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://michealoneill.com/downloads/launch/0077/00077-s1-OnePeakCreative-FB-ad-to-lead-magnet.pdf"><span style="font-weight: 400;">00077 &#8211; One Peak Creative &#8211; Facebook Ad Swipe File </span></a></li></ul>								</div>
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									<h1> </h1><h1><b>N &#8211; Now Launching</b></h1><h2>The tricky evergreen deadline conversation</h2>								</div>
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															<img loading="lazy" decoding="async" width="2048" height="1696" src="https://michealoneill.com/wp-content/uploads/2024/03/0077-sales.png" class="attachment-full size-full wp-image-19645" alt="" srcset="https://michealoneill.com/wp-content/uploads/2024/03/0077-sales.png 2048w, https://michealoneill.com/wp-content/uploads/2024/03/0077-sales-300x248.png 300w, https://michealoneill.com/wp-content/uploads/2024/03/0077-sales-1024x848.png 1024w, https://michealoneill.com/wp-content/uploads/2024/03/0077-sales-768x636.png 768w, https://michealoneill.com/wp-content/uploads/2024/03/0077-sales-1536x1272.png 1536w, https://michealoneill.com/wp-content/uploads/2024/03/0077-sales-600x497.png 600w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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									<p><span style="font-weight: 400;">The <a href="https://michealoneill.com/challenge-opt-in-upsell-the-next-logical-step-for-your-clients/">upsell</a> from the <a href="https://michealoneill.com/supercharge-your-list-building-with-mini-products/">lead magnet</a> is to a $97 product reduced to $58.</span></p><p> </p><p><span style="font-weight: 400;">Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.</span></p><p> </p><p><span style="font-weight: 400;">It creates urgency and will <a href="https://michealoneill.com/the-psychological-edge-behind-workshop-sign-ups/">drive conversions</a>, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.</span></p><p> </p><p><span style="font-weight: 400;">This is a regular conversation I have with my clients. </span></p><p> </p><p><span style="font-weight: 400;">Evergreen funnels need some form of deadline.</span></p><p> </p><p><span style="font-weight: 400;">Often, I will use my email follow-up sequence to create the deadline.</span></p><p> </p><p><span style="font-weight: 400;">Other people use a series of disappearing bonuses. </span></p><p> </p><p><span style="font-weight: 400;">Others let the offer do the talking and don’t add a deadline.</span></p><p> </p><p><span style="font-weight: 400;">Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.</span></p><p> </p><p><span style="font-weight: 400;">The <a href="https://michealoneill.com/membership-offer-page-mastering-irresistible-sales-copy/">sales page copy</a> does a great job of telling their story while making it relatable and outlining the transformation.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><i><span style="font-weight: 400;">I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.</span></i></p><p> </p><p><i><span style="font-weight: 400;">But every day, we woke up early to shoot and stayed up late to edit. </span></i></p><p> </p><p><i><span style="font-weight: 400;">We did this 7 days a week for months on end.</span></i></p><p> </p><p><i><span style="font-weight: 400;">Then, one day, we had a video go viral.</span></i></p><p> </p><p><i><span style="font-weight: 400;">We realized we could take what worked about that video and apply it to the next one.   </span></i></p><p> </p><p><i><span style="font-weight: 400;">So that’s what we did, again and again and again. </span></i></p><p> </p><p><i><span style="font-weight: 400;">Until we were able to get 100 million views in just 3 months on our channel @megandglen.</span></i></p><p> </p><p><span style="font-weight: 400;">Check out the <a href="https://michealoneill.com/a-super-sales-page-conversion-boosting-web-app/">sales page swipe file</a>.</span></p><p> </p><p><span style="font-weight: 400;">It’s built on Kajabi, so it&#8217;s nothing fancy or crazy from a design perspective. </span></p><p> </p><p><span style="font-weight: 400;">But it does a great job of making this feel like a no-brainer offer. </span></p><p> </p><p><b>Offer Page Swipe Files:</b></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://michealoneill.com/downloads/launch/0077/00077-s3-OnePeakCreative-offer-page.pdf"><span style="font-weight: 400;">00077 &#8211; One Peak Creative &#8211; Sales Page Swipe File </span></a></li></ul>								</div>
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									<p> </p><h1><b>C &#8211; Conversion Optimization</b></h1><h2>How to set practical KPIs and goals for your Facebook ad campaigns</h2><p><span style="font-weight: 400;">Ever feel like Facebook ads have you chasing your tail?</span></p><p> </p><p><span style="font-weight: 400;">Growing your online course or membership business doesn’t need to be frustrating. </span></p><p> </p><p><span style="font-weight: 400;">The key to effortless growth is a rock-solid plan.</span></p><p> </p><p><span style="font-weight: 400;">Here is how to set practical KPIs and goals for your Facebook ad campaigns. </span></p><p> </p><p><span style="font-weight: 400;">Set SMART objectives: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. These will give your campaigns a clear direction and purpose. Remember to include input and output objectives. What you want, and what you have to do to get it.</span></p><p> </p><p><span style="font-weight: 400;">Choose the right KPIs: Pick metrics that align with your objectives. For conversions, focus on cost-per-conversion, conversion rate, and ROI. For lead generation, track CPL, post opt-in engagement and ultimately post <a href="https://michealoneill.com/opt-in-page-masterpiece-from-lead-to-launch/">opt-in conversion</a> rates.</span></p><p> </p><p><span style="font-weight: 400;">Implement tracking tools: You can use the <a href="https://michealoneill.com/launch-newsletter-issue-00062/">Facebook Pixel</a> to track your conversions and monitor your ad performance initially. If you are scaling, you may need Hyros, RedTrack, Triple Whale or Wicket Reports.</span></p><p> </p><p><span style="font-weight: 400;">Analyze and optimize: Regularly evaluate your performance versus your KPIs. Check if you&#8217;re on track to meet your objectives. You will rarely get your KPIs right the first time around. Adjust them to reflect reality but always strive to improve and optimize.</span></p><p> </p><p><span style="font-weight: 400;">Continuous learning: Stay up-to-date on industry trends, follow experts, attend webinars, and invest in your development. Knowledge is power in the <a href="https://michealoneill.com/advanced-strategies-for-setting-facebook-ad-goals/">ever-evolving world of Facebook ads</a>.</span></p><h1><b>H &#8211; Hot Take</b></h1><h2>Steph woke up and chose violence</h2>								</div>
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									<p><span style="font-weight: 400;">Ouch, Steph……..just ouch</span></p><p> </p><p><strong>P.S. </strong><strong>If you like this newsletter and want to support it, you can:</strong></p><p>Forward this newsletter to a friend with an invitation to subscribe right here: <a href="https://michealoneill.com/launch">https://michealoneill.com/launch</a> </p>								</div>
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		<p>The post <a href="https://michealoneill.com/launch-newsletter-issue-00077/">Launch Newsletter Issue #00077</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
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