4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00079

Launch Newsletter Issue #00079

Hey, hey, it’s L.A.U.N.C.H., your online business growth espresso – a small shot with a massive launch wake-up punch.

Grab your popcorn, slip on your comfy pants, and settle in for a blockbuster launch.

This isn’t an ordinary launch. 

No, Siree! This is one of the biggest course launches of the year.  

There’s so much to learn, I’m going to break this into 3 phases.

  • Phase 1 – Launch Awareness
  • Phase 2 – Pre-Launch Engagement
  • Phase 3 – Offer Delivery

My first recommendation is you go and register for this launch straight away:

Why would I recommend this?

  1. You will learn more about how to launch by studying the best in the business launching than you will by taking a $1,997 course.
  2. I want you to study each email from Stu to see how you can improve your launch and sales emails.
  3. I want you to geek out over how Stu structures his workshops and offers.
  4. You will learn a hell of a lot about how to build a profitable membership

Stu is world-class at two things – Helping people build memberships and launching.

And it just so happens it’s time to see him do both.

The best way to learn about launching is to experience one in action.

This is your chance to grab a front-row ticket to one of the best launches each year.

And then check back in with LAUNCH as we break down each step in Stu’s launch.

Sharing the insider secrets to Stu’s launch and what you can do to make your next launch a massive success. 


If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

The key to a successful launch is having a rabid audience that’s whipped into a frenzy.


An audience waiting impatiently for an opportunity to buy something from you.


So the question becomes, how do we whip our audience into a buying frenzy?


The answer; We show them a future so good it makes their wildest dreams look dull.


It might sound easy, but it’s not.


The key is painting a future beyond their wildest dreams that they believe they can achieve.


Sure, we can make massive promises, but how do we make people believe this time will be different? 


How do we show them this time they will get the promised results?


We do this by: 

  1. Understanding their current pain points and frustrations and what’s stopping them from moving forward
  2. Being able to speak accurately about their primary goals, dreams, and ambitions. 
  3. Showing them a set of simple steps to take them from where they are to where they want to go.
  4. Proving you have a proven framework to get them to where they want to go.
  5. Proving you are the person they want to lead them to where they want to go.


Let’s dive into Stu’s funnel.


Most launch funnels start with the promotion of a pre-launch workshop or webinar.

Stu starts well in advance with not just 1 lead magnet but multiple lead magnets.


The lead magnets align with the awareness and experience levels of the different avatars who will go onto to purchase his course.


Looking through the Meta Ad Library, I have found 4 different lead magnet offers:


This is aimed at the least aware people. 


They like the idea of an online business but have no idea where to start.


This is aimed at people who have considered membership and who Stu wants to get excited about the revenue opportunity of launching their membership.


This is aimed at people who are ready to launch their membership and want to discover the best way possible to do it.

This is aimed at existing membership site owners who want to scale and grow and existing membership.

These clearly line up with the 4 potential avatars:

  • Can I leave my 9-5 or build an online business?
  • I want to launch an online business, but will I make enough money?
  • I have an idea for a membership, but how do I launch it?
  • How do I scale my membership?


If you have a digital offer, you are going to have multiple avatars who will purchase.


How are you supporting each of them based on where they are today?


How are you showing them that you understand their pain points and their primary frustrations?


How are you tailoring your messaging to show them that you understand their primary goals and desires?


Each of the 4 lead magnets lead beautifully into the:



This is Stu’s pre-launch workshop leading to his course – The Membership Experience.


After people opt-in for any of the lead magnets they are immediately offered a seat on the Membership Workshop.

This is a great example of meeting people where they are, giving them a tiny step to take that solves a key pain point, and then giving them a simple next step to take.

Do yourself a favour and click on any of the links above and register for Stu’s Membership Workshop. You won’t be disappointed!

Opt-in Page Swipe Files:



U – Uplevel Ads

Running Facebook ads to a fixed date launch workshop in the future normally increases  your cost per lead.


The biggest reason for this is delayed gratification.


People want to feel all their problems will be solved when they hit the submit button.


Waiting for a live workshop decreases this feeling and lowers your conversion rate.


Lining up immediately available lead magnets in front of your launch workshop will both decrease your front-end cost per lead and increase your workshop opt-in rates.


When someone takes action towards a goal by opting in for a lead magnet, there is an immediate dopamine hit.


If that is followed by a free offer that takes them one more step closer to their goals, the dopamine wave will carry them to opt-in before they can even think about it.


But even if it doesn’t, you now have their email address and the opportunity to get them excited about your pre-launch workshop.


Let’s take a look at Stu’s ads for each of his lead magnets:


This is where we start to see the real power of having multiple lead magnets.


Stu can customize his ad copy to target the specific challenges and fears of that avatar.


The amazing thing about Meta is it can hunt down and display ads to people who are in this phase.


We can see Stu stepping up his messaging in this ad to talk more about the potential of your membership business.


Calculators are fantastic lead magnets that produce low CPLs and are massive link-building SEO assets. 


If you are just considering memberships as an option talking about 6, 7, or 8-figure businesses will not resonate with you. 


But it’s sure to capture people’s attention who have put some thought into their membership. 


Again, we see the progression in the copy from calculating how much you could make in your membership to creating and scaling your membership.


And finally, to existing membership site owners. 

And the real key to business growth – Retention.

Facebook Ad Swipe Files:


N – Now Launching

But Stu doesn’t kick back and put his feet up there. 


There’s money to be made before he even launches his course.


More and more, the big launchers are moving towards liquidating the cost of their ads before they open the doors to their paid products.


In this case, Stu has a lovely little $47 VIP upsell package for his free pre-launch workshop. 


Once you opt-in for The Membership Workshop you are offered a VIP Fast Pass.


Like all good upsells, it offers a shortcut.


In this case a shortcut to go from learning to implementation to quick, profitable results.


“Start building your membership with confidence”


VIP Upsell Swipe Files:

C – Conversion Optimization

Facebook ads are complex. 


Many factors impact the success of your campaign.


Writing copy that gets people to take action, however, is your greatest lever.


Here’s the key to writing persuasive Facebook Ad copy.


Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 


Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.


Address their pain points: Speak to their challenges and how your product can help alleviate them.


Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.


Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.


Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.


End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.


H – Hot Take


Just about sums it up….



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