Unconventional Tactics for Course Launches Exposed

Unconventional Tactics for Course Launches Exposed

Unconventional Tactics for Course Launches Exposed

Explore innovative strategies for course launches in this insightful post. Learn how leveraging paid bootcamps can elevate launch confidence and attract highly qualified leads. Discover effective masterclass Facebook ad strategies and unconventional tactics for maximizing course launch success. Gain valuable insights into overcoming objections, nurturing leads, and driving conversions in your course launch journey.
Unconventional Tactics for Course Launches Exposed

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Paid Bootcamp Strategy: Elevate Your Launch with Confidence

If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”

The answer is yes.

If you’ve never asked yourself the question. Now is the time.

No one said you have to give stuff away for free to generate leads for your launch.

Sure it is easier and cheaper. 

You now need two high converting offers and killer copy for two sales campagins.

But if you’re confident in your back end conversions it’s a massive thumbs up!

And this is exactly what Amy Porterfield is smack bang in the middle of right now.

Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.

She called her Bootcamp – Course Confident.

If we think of the journey her audience are on, I love the name – Course Confident.

People need to believe three things before they buy:

  • I can do this
  • I like you and you can do this
  • You have a proven path for me to follow

The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.

It’s elevating people to a position where they are ready to buy Amy’s signature program.

What could you do within your topic that would achieve the same outcome?

Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.

People need to maintain a sense of consistency with their previous decisions. 

People who buy anything from you will be more likely to buy from you again.

The Course Confident Bootcamp was priced at $47.

But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.

She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.

That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 

And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.

Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.

Below are two of Amy’s facebook ads for Course Confident:


Facebook Ads Swipe File

Masterclass Facebook Ad Strategy Unveiled

Do yourself a favor. 

Hop on over to the Meta Ad Library and check out Amy’s recent ads. 

It’s awesome to see the big names go all out with their ad campaigns.

But here is one in particular that caught my attention for.

This ad is prompting Amy’s free Masterclass which was scheduled directly after the pre-launch Bootcamp.

Masterclass Facebook Ad Strategy

The opening hook straight away starts answering objections to launching a course:

  • Easy
  • Low-stress
  • Without big budget
  • Without big team

This is a great way to grab attention.

Then Amy goes into the big questions that people ask when considering creating a course…

(and if you don’t have real questions check out the A.I. Prompt above!)

“How will I find the people who need this course?”

“What if the tech is over my head?”

“What happens if I go through all of the trouble of creating a digital course, but no one even wants it?!” 

Then the resolution:

  • Not alone will I answer the question I’ll give you a NO-FAIL PLAN.

I now push all my clients to develop a workbook or guide to support their live launches.

This satiates people’s need for immediate gratification. 

People don’t like delaying the dopamine hit. 

This gives them something to hang their hopes on while they wait for the live element.

Facebook Ads Swipe File

Unconventional Course Launch Strategic Move Revealed

Brave move here by Amy, counter to what 99% of the big names do.

She has offered people free access to Module 1 of Digital Course Academy during her launch.

course launch

Amy knows her content is top-notch, so she isn’t worried people will see it and not like it.


The risk is people will get in for free and then get stuck in implementation mode or get overwhelmed before the cart closes.


Obviously, Amy has thought about this, so I would imagine that she has moved most of her old Pre-Launch Content into Module 1 or made this module heavily mindset-focused.


This is the first time I’ve seen a big-name launcher do this, so hat tip to Amy.


She is a model for trying new shit. I’d love to see this crush for her.


I’m not the biggest fan of Amy’s Offer Page headline.

It is generic and bland. 

Now don’t get me wrong, Amy’s launch will gross over $5,000,000.

But she and her team are copy geniuses, and I expect more.

Revenue simplified doesn’t mean anything.

And people don’t lie awake at night in pain wondering how they will “untie their earnings from their hours”

Yes, I know the point they are going for that that isn’t how people would talk about the problem they are facing.

But hey, when you’ve put in the pre-work with your audience and build anticipation and desire with a killer Bootcamp and Masterclass, your headline doesn’t have to shoulder all the burden of conversion. 

Launch Swipe Files