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	<title>Expert strategies for coaching business success Archives - Mícheál O&#039;Neill</title>
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	<title>Expert strategies for coaching business success Archives - Mícheál O&#039;Neill</title>
	<link>https://michealoneill.com/tag/expert-strategies-for-coaching-business-success/</link>
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		<title>Launch Newsletter Issue #00085</title>
		<link>https://michealoneill.com/launch-newsletter-issue-00085/</link>
		
		<dc:creator><![CDATA[Micheal O'Neill]]></dc:creator>
		<pubDate>Tue, 30 Apr 2024 10:33:50 +0000</pubDate>
				<category><![CDATA[L.A.U.N.C.H Newsletter]]></category>
		<category><![CDATA[Recent]]></category>
		<category><![CDATA[Boosting client acquisition for coaching business]]></category>
		<category><![CDATA[Creating effective book-a-call opt-in pages for coaches]]></category>
		<category><![CDATA[Effective lead generation strategies for online coaches]]></category>
		<category><![CDATA[Enhancing client engagement for online coaching]]></category>
		<category><![CDATA[Expert insights for growing your coaching business]]></category>
		<category><![CDATA[Expert strategies for coaching business success]]></category>
		<category><![CDATA[Facebook ads for online coaches: Best practices]]></category>
		<category><![CDATA[Facebook ads optimization for online coaches]]></category>
		<category><![CDATA[High-converting opt-in pages for coaching services]]></category>
		<category><![CDATA[How to create high-converting book-a-call opt-in pages]]></category>
		<category><![CDATA[Improving lead generation for coaching business]]></category>
		<category><![CDATA[Increasing client bookings for online coaching]]></category>
		<category><![CDATA[Increasing coaching business with expert insights]]></category>
		<category><![CDATA[Maximizing coaching business growth with expert tips]]></category>
		<category><![CDATA[Maximizing ROI with Facebook ads for coaching business]]></category>
		<category><![CDATA[Optimizing Facebook ads for coaching business]]></category>
		<category><![CDATA[Optimizing lead generation for coaching business]]></category>
		<category><![CDATA[Scaling your coaching business with Facebook ads]]></category>
		<category><![CDATA[Strategies to boost coaching business growth]]></category>
		<category><![CDATA[Strategies to increase coaching business revenue]]></category>
		<guid isPermaLink="false">https://michealoneill.com/?p=20893</guid>

					<description><![CDATA[<p>Discover expert strategies to create high-converting book-a-call opt-in pages, optimize Facebook ads, and boost your coaching business. Unlock the secrets to attracting more clients and maximizing your coaching business's growth with actionable insights and proven techniques</p>
<p>The post <a href="https://michealoneill.com/launch-newsletter-issue-00085/">Launch Newsletter Issue #00085</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Launch Newsletter Issue #00085</h1>				</div>
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									<p><span style="font-weight: 400;">Hey, hey, it’s L.A.U.N.C.H., we’re like that one friend who always has the juiciest gossip — except ours is all about <a href="https://michealoneill.com/launch-newsletter-issue-00075/">online business growth</a> and totally legit.</span></p>								</div>
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									<p><span style="font-weight: 400;">For daily strategies showing you how to run profitable <a href="https://michealoneill.com/supercharge-your-facebook-ads-for-your-course-launch/">Facebook</a> ad and launch campaigns connect with Mícheál:</span></p>								</div>
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									<h1><b>L &#8211; Leads</b></h1>								</div>
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									<h2>A simple $50,000 mastermind book-a-call funnel</h2><p><span style="font-weight: 400;">I landed in this beauty of a funnel from Ryan Deiss earlier this week.</span></p><p><span style="font-weight: 400;">Ryan is everyone’s favorite marketer, as founder and CEO of Digital Marketer.</span></p><p><span style="font-weight: 400;">In recent years, Ryan has focused on building </span><a href="http://scalable.co"><span style="font-weight: 400;">Scalable.co</span></a></p><p><span style="font-weight: 400;">Scalable offers a couple of low-ticket and free products, but its primary offer is a $50,000 per year mastermind.</span></p><p><span style="font-weight: 400;">The funnel we’re reviewing today is for the mastermind.</span></p><p><span style="font-weight: 400;">So you’d think a funnel for a $50,000 offer would be all singing and dancing.</span></p><p><span style="font-weight: 400;">And I think that’s where people get sidetracked.</span></p><p><span style="font-weight: 400;">But with the right message and offer, you don’t need a fancy funnel.</span></p><p><span style="font-weight: 400;">So, let’s take a look at Ryan’s funnel.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1127" height="1037" src="https://michealoneill.com/wp-content/uploads/2024/04/0085-s2-scalableco-webinar-opt-in.png" class="attachment-full size-full wp-image-20894" alt="0085-s2-scalableco-webinar-opt-in" srcset="https://michealoneill.com/wp-content/uploads/2024/04/0085-s2-scalableco-webinar-opt-in.png 1127w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s2-scalableco-webinar-opt-in-300x276.png 300w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s2-scalableco-webinar-opt-in-1024x942.png 1024w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s2-scalableco-webinar-opt-in-768x707.png 768w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s2-scalableco-webinar-opt-in-600x552.png 600w" sizes="(max-width: 1127px) 100vw, 1127px" />															</div>
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									<p><span style="font-weight: 400;">Remember, Ryan is not looking for volume. </span></p><p><span style="font-weight: 400;">He is looking to pre-qualify leads and attract only the right people.</span></p><p><span style="font-weight: 400;">The kind of people that have $50,000 to spend on a mastermind.</span></p><p><span style="font-weight: 400;">Therefore, he isn’t optimizing the <a href="https://michealoneill.com/launch-newsletter-issue-00070/">opt-in page</a> to make it as easy as possible to opt-in.</span></p><p><span style="font-weight: 400;">Friction, or making things harder, is generally seen as a negative in marketing.</span></p><p><span style="font-weight: 400;">But in some cases, it is an invaluable screening tool.</span></p><p><span style="font-weight: 400;">Especially if you are running a book-a-call or application funnel.</span></p><p><b>3 Elements We Like:</b><b></b></p><ul><li aria-level="1"><b>Clean and simple hero</b></li></ul><p><span style="font-weight: 400;">Despite my comments above, Ryan makes the hero section clear and easy to understand.</span></p><p><span style="font-weight: 400;">Within 3 seconds, you have all the information you need. Is this for you or not?</span></p><p><span style="font-weight: 400;">Headlines are one of the most important elements of an opt-in page.</span></p><p><span style="font-weight: 400;">And I love &#8211; “The Science of Scaling a Business”</span></p><p><span style="font-weight: 400;">People need reassurance that there is substance behind what you are offering.</span></p><p><span style="font-weight: 400;">This is why containers like Blueprint, Method, and Formula are so common.</span></p><p><span style="font-weight: 400;">Science is similar. It speaks to a repeatable, proven formula. A set of specific steps.</span><b></b></p><ul><li aria-level="1"><b>Offer a shortcut</b></li></ul><p><span style="font-weight: 400;">The primary offer here is a shortcut.</span></p><p><span style="font-weight: 400;">A roadmap &#8211; our proven blueprint &#8211; all our proprietary methodologies and systems &#8211; copy and paste our magic success formula.</span></p><p><span style="font-weight: 400;">These are massively attractive because everyone is looking for a shortcut.</span></p><p><span style="font-weight: 400;">Everyone is looking to make their life easier.</span></p><p><span style="font-weight: 400;">Anytime we can offer to copy and paste success, people will jump at the opportunity.</span><b></b></p><ul><li aria-level="1"><b>Think like your <a href="https://michealoneill.com/launch-newsletter-issue-00062/">perfect-fit client</a></b></li></ul><p><span style="font-weight: 400;">When running ads, we like to make the landing page text as easy to scan as possible.</span></p><p><span style="font-weight: 400;">We use short sentences, lots of bullet points, and no paragraphs of text.</span></p><p><span style="font-weight: 400;">In general, this is the correct approach.</span></p><p><span style="font-weight: 400;">But if you are a 7-figure business owner looking to scale to 8-figures, you are likely experiencing a lot of pain.</span></p><p><span style="font-weight: 400;">The payoff and the pain are so big you will invest more time and effort in finding a solution.</span></p><p><span style="font-weight: 400;">And sometimes, when your promise is big, you must provide evidence to support your claims.</span></p><p><span style="font-weight: 400;">And that’s what Ryan has done here.</span></p><p><span style="font-weight: 400;">Yes, he is bending some of the rules of landing pages. </span></p><p><span style="font-weight: 400;">But he is doing so for a reason.</span></p><p><b>Webinar <a href="https://michealoneill.com/webinar-opt-in-page-mastery-unveiled/">Opt-in Page Swipe File</a></b></p><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0085/0085-s2-scalableco-webinar-opt-in.pdf"><b>SWIPE FILE &#8211; 0085 &#8211; Scalable co &#8211; Webinar &#8211; Opt-in Page</b></a></li></ul><p> </p>								</div>
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									<h1><b>A &#8211; A.I. Growth Prompts</b></h1><h2>AI Prompting 101: The blueprint for crafting prompts that deliver</h2><p><span style="font-weight: 400;">AI ain’t going anywhere. </span></p><p><span style="font-weight: 400;">If you are reading this and use AI at least once a week, you are ahead of the game.</span></p><p><span style="font-weight: 400;">But, it feels like we are in a lull at the moment. </span></p><p><span style="font-weight: 400;">AI in its current form is of limited use to us as <a href="https://michealoneill.com/5-powerful-scarcity-and-urgency-tactics/">online business owners</a>.</span></p><p><span style="font-weight: 400;">Open AI has yet to release ChatGPT 4.5 or 5.</span></p><p><span style="font-weight: 400;">Mark is making noise at Meta but LLAMA 3, but he hasn’t fully rolled it out yet.</span></p><p><span style="font-weight: 400;">But the next wave won’t be an incremental improvement. It will be a massive leap forward.</span></p><p><span style="font-weight: 400;">So hang in there, and keep experimenting and playing with AI.</span></p><p><span style="font-weight: 400;">Your goal is to be perfectly positioned to leverage AI when the next wave hits.</span></p><p><span style="font-weight: 400;">Like everything in your business, you should have a process for generating your <a href="https://michealoneill.com/launch-newsletter-issue-00071/">AI prompts</a>.</span></p><p><span style="font-weight: 400;">Having a consistent, prompt structure is a huge help. </span></p><p><span style="font-weight: 400;">Here is an approach I take:</span></p><ol><li><b> Start with Role and Goal</b></li></ol><p><span style="font-weight: 400;">Lay the foundation by clarifying the overarching aim and purpose. It&#8217;s about setting the stage, and pointing the LLM in the right direction. </span></p><p><span style="font-weight: 400;">Example: &#8220;Your role is to act as an expert direct response copywriter crafting an engaging email promoting our new online course for entrepreneurs.&#8221;</span></p><ol start="2"><li><b> Provide Context and Background</b></li></ol><p><span style="font-weight: 400;">Next, delve a bit deeper by offering relevant background information or context. It&#8217;s about painting a fuller picture to guide the task. We will normally provide details of our avatar and the outcome that you want to achieve.</span></p><p><span style="font-weight: 400;">Example: &#8220;The course teaches proven strategies for growing an online business. The target audience is online entrepreneurs, both established and aspiring. We want to highlight the course&#8217;s hands-on activities and personal coaching components.&#8221;</span></p><ol start="3"><li><b> Clearly Define the Task  </b></li></ol><p><span style="font-weight: 400;">Then, make your expectations explicit by detailing the specific task or output needed. Ensure there is a clear connection between the task and the initial role and goal.</span></p><p><span style="font-weight: 400;">Example: &#8220;Please draft a 300-word email copy promoting the online course. The email should spark curiosity, convey key benefits, and encourage the reader to click through to the sales page.&#8221;</span></p><ol start="4"><li><b> Finish with Content and Rules</b></li></ol><p><span style="font-weight: 400;">Lastly, furnish any existing content to include, use, or expand upon. </span></p><p><span style="font-weight: 400;">The course name is &#8211; </span><span style="font-weight: 400;">{XYZ}</span></p><p><span style="font-weight: 400;">The url is &#8211; </span><span style="font-weight: 400;">{XYZ.com}</span></p><p><span style="font-weight: 400;">Please avoid the use of the following words: </span><span style="font-weight: 400;">{skyrocket, crush, etc}</span></p><p><span style="font-weight: 400;">Please write at 5th-grade level in a fun, informal, human voice undetectable to any AI verification software.</span></p>								</div>
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									<h1><b>U &#8211; Uplevel Ads</b></h1><h2>The simple 5-minute copy-and-paste ad format for higher conversions</h2>								</div>
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															<img loading="lazy" decoding="async" width="419" height="835" src="https://michealoneill.com/wp-content/uploads/2024/04/0085-s1-scalableco-fb-ad-to-webinar.png" class="attachment-full size-full wp-image-20895" alt="0085-s1-scalableco-fb-ad-to-webinar" srcset="https://michealoneill.com/wp-content/uploads/2024/04/0085-s1-scalableco-fb-ad-to-webinar.png 419w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s1-scalableco-fb-ad-to-webinar-151x300.png 151w" sizes="(max-width: 419px) 100vw, 419px" />															</div>
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									<p><b>3 Elements We Like:</b><b></b></p><ul><li aria-level="1"><b>A simple image that says a lot</b></li></ul><p><span style="font-weight: 400;">I love this image. </span></p><p><span style="font-weight: 400;">Firstly, I love it because it takes less than 5 minutes to create.</span></p><p><span style="font-weight: 400;">Secondly, I love it because you get to call out your audience&#8217;s two biggest objections and their #1 desire.</span></p><p><span style="font-weight: 400;">Thirdly, I love it because it can be applied to almost every ad campaign no matter the topic.</span><br /><b></b></p><ul><li aria-level="1"><b>The anti-call out</b></li></ul><p><span style="font-weight: 400;">Have you ever told someone &#8211; Oh, I don’t think you would be interested in this?</span></p><p><span style="font-weight: 400;">9/10, they become very interested in what you are talking about.</span></p><p><span style="font-weight: 400;">This concept is known as Reactance. And it is a powerful psychological device.</span></p><p><span style="font-weight: 400;">It’s like saying… This is only for successful business owners.</span></p><p><span style="font-weight: 400;">Now, no one wants to think of themselves as an unsuccessful business owner, so this will generate initial desire in most people. </span><b></b></p><ul><li aria-level="1"><b>The qualifying headline</b></li></ul><p><span style="font-weight: 400;">Warning: For advanced 7-figure &amp; above entrepreneurs only.</span></p><p><span style="font-weight: 400;">Firstly, this provides massive assistance to Meta as to who they should target the ads at.</span></p><p><span style="font-weight: 400;">Secondly, it instantly positions the audience. </span></p><p><span style="font-weight: 400;">It tells the audience who the ad is for and who it isn’t for.</span></p><p><span style="font-weight: 400;">And, yes, it certainly will also get a lot of 6 figure business owners who want to step to 7 figures interested. </span></p><p><span style="font-weight: 400;">However, when we look at the next step, Ryan has an excellent way of filtering out the people he doesn’t want to book a call with.  </span></p><p><b>Facebook Ad Swipe Files</b></p><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0085/0085-s1-scalableco-fb-ad-to-webinar.jpg"><b>SWIPE FILE &#8211; 0085 &#8211; Scalable co &#8211; FB Ad 1 to Webinar </b></a></li></ul><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0085/0085-s1-scalableco-fb-ad-to-webinar.pdf"><b>SWIPE FILE &#8211; 0085 &#8211; Scalable co &#8211; FB Ad 1 to Webinar </b></a></li></ul><p> </p>								</div>
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									<h1><b>N &#8211; Now Launching</b></h1><h2>Book A Call Funnel &#8211; What’s Your One Pre-Qualification Screening Question</h2>								</div>
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									<p><span style="font-weight: 400;"><a href="https://michealoneill.com/optimizing-the-book-a-call-sales-page-for-course-creators/">Book A Call Funnel</a> &#8211; What’s Your One Pre-Qualification Screening Questio</span><span style="font-weight: 400;">n</span></p><p><span style="font-weight: 400;">Here’s a question for you.</span></p><p><span style="font-weight: 400;">What is the one question you can ask to determine whether it’s worthwhile to get on a call with someone?</span></p><p><span style="font-weight: 400;">(Hint: If you say it’s $$$’s, that’s ok!)</span></p><p><span style="font-weight: 400;">Before we get to the webinar (video) page, let’s look at the opt-in pop-up.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="495" height="603" src="https://michealoneill.com/wp-content/uploads/2024/04/0085-s2b-scalableco-webinar-opt-in-popup.png" class="attachment-full size-full wp-image-20897" alt="0085-s2b-scalableco-webinar-opt-in-popup" srcset="https://michealoneill.com/wp-content/uploads/2024/04/0085-s2b-scalableco-webinar-opt-in-popup.png 495w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s2b-scalableco-webinar-opt-in-popup-246x300.png 246w" sizes="(max-width: 495px) 100vw, 495px" />															</div>
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									<p><span style="font-weight: 400;">Ryan wants to get as many qualified people into the funnel as possible.</span></p><p><span style="font-weight: 400;">But, he knows that only a small percentage of the business owners will meet his criteria.</span></p><p><span style="font-weight: 400;">While leads below the criteria won’t be wasted because he has smaller offers for business owners with lower revenue levels.</span></p><p><span style="font-weight: 400;">Ryan wants to avoid his closers getting on calls with people who are not qualified.</span></p><p><span style="font-weight: 400;">One of the ways you can do that is through qualification questions in the opt-in form.</span></p><p><span style="font-weight: 400;">People can be sent to different pages depending on the answer provided. </span></p><p><span style="font-weight: 400;">This means they may see the option to book a call or not.</span></p><p><span style="font-weight: 400;">Alternatively, as is the case in this funnel, the closers can follow up with only the people who have the qualifying annual revenue.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1155" height="958" src="https://michealoneill.com/wp-content/uploads/2024/04/0085-s3-scalableco-webinar.png" class="attachment-full size-full wp-image-20899" alt="" srcset="https://michealoneill.com/wp-content/uploads/2024/04/0085-s3-scalableco-webinar.png 1155w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s3-scalableco-webinar-300x249.png 300w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s3-scalableco-webinar-1024x849.png 1024w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s3-scalableco-webinar-768x637.png 768w, https://michealoneill.com/wp-content/uploads/2024/04/0085-s3-scalableco-webinar-600x498.png 600w" sizes="(max-width: 1155px) 100vw, 1155px" />															</div>
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									<p><span style="font-weight: 400;">One of the issues with a Webinar &gt; Book-a-Call funnel is most people don’t see the offer for the call at the end of the webinar because they leave early.</span></p><p><span style="font-weight: 400;">There are a couple of key things I want you to note on this page.</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The video (webinar) is only 21 minutes long</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The apply button is right there, visible from the very start</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">People are told to view the webinar before applying, but they can apply at any time</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ryan tells people at the very start if you are under seven figures, this is not for you</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lovely use of scarcity &#8211; We can only take 7 new clients per week</span></li></ol><p><span style="font-weight: 400;">And remember this is an offer for a $50,000 mastermind.</span></p><p><b>Webinar Opr-in TY Swipe Files</b></p><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0085/0085-s2b-scalableco-webinar-opt-in-popup.png"><b>SWIPE FILE &#8211; 0085 &#8211; Scalable co &#8211; Webinar Opt-in Page Pop-up</b></a></li></ul><ul><li aria-level="1"><a href="https://michealoneill.com/downloads/launch/0085/0085-s3-scalableco-webinar.pdf"><b>SWIPE FILE &#8211; 0085 &#8211; Scalable co &#8211; Webinar </b></a></li></ul><p> </p>								</div>
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									<h1><b>C &#8211; Conversion Optimization</b></h1><h2>4 ways to get a better return on your ad spend</h2><p><span style="font-weight: 400;">No one likes overspending on Facebook ads.</span></p><p><span style="font-weight: 400;">Yet that’s how most online course and membership business owners feel.</span></p><p><span style="font-weight: 400;">Here are 4 ways to get a better return on your ad spend </span></p><p><span style="font-weight: 400;">(without mentioning copy or creative)</span></p><ol><li><span style="font-weight: 400;"> Use the right objectives:</span></li></ol><p><span style="font-weight: 400;">The best top-of-funnel results will come from the video views objective. Middle of the funnel, you’ll get the best results from Leads. Bottom of funnel use purchases. Only use reach for retargeting campaigns and traffic is rarely a good option.</span></p><ol start="2"><li><span style="font-weight: 400;"> Analyze past winners:</span></li></ol><p><span style="font-weight: 400;">We all have winning ads that we’ve forgotten about. Go back through your past campaign performance. What copy, creative, and audience has worked in the past? How can you reuse it or inspire your current campaigns? </span></p><ol start="3"><li><span style="font-weight: 400;"> Have a testing plan:</span></li></ol><p><span style="font-weight: 400;">Until your ads are profitable, test new copy and creative every 3-5 days. When you are profitable, you still should be testing every week. But go about it in a systematic way. Have a plan for what you want to test and why. And, make sure you keep a test journal. </span></p><ol start="4"><li><span style="font-weight: 400;"> Don’t only rely on Facebook reports:</span></li></ol><p><span style="font-weight: 400;">Blend Facebook reports with data from your CRM and sales platform. You don’t need third-party platforms like Hyros or Triple Whale when starting, but as spending increases, they will be a consideration.</span></p><h1><b>H &#8211; Hot Take</b></h1><h2>Talk about bad timing!</h2>								</div>
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															<img loading="lazy" decoding="async" width="594" height="153" src="https://michealoneill.com/wp-content/uploads/2024/04/0085-hot-take.png" class="attachment-full size-full wp-image-20900" alt="" srcset="https://michealoneill.com/wp-content/uploads/2024/04/0085-hot-take.png 594w, https://michealoneill.com/wp-content/uploads/2024/04/0085-hot-take-300x77.png 300w" sizes="(max-width: 594px) 100vw, 594px" />															</div>
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									<p><span style="font-weight: 400;">(TIL = Today I Learned)</span></p><p><span style="font-weight: 400;">Poor Marie!</span></p><p> </p><p> </p><p><strong>P.S. </strong><strong>If you like this newsletter and want to support it, you can:</strong></p><p>Forward this newsletter to a friend with an invitation to subscribe right here: <a href="https://michealoneill.com/launch">https://michealoneill.com/launch</a> </p>								</div>
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		<p>The post <a href="https://michealoneill.com/launch-newsletter-issue-00085/">Launch Newsletter Issue #00085</a> appeared first on <a href="https://michealoneill.com">Mícheál O&#039;Neill</a>.</p>
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