Optimizing Your Quiz Funnel for Maximum Conversions

Optimizing Your Quiz Funnel for Maximum Conversions

Optimizing Your Quiz Funnel for Maximum Conversions

Unlock the power of effective Facebook ads and high-converting opt-in pages to optimize your quiz funnels for maximum conversions.
Optimizing Your Quiz Funnel for Maximum Conversions

Here's what we have for you today


A curiosity invoking quiz opt-in page

quiz opt-in page

As a L.A.U.N.C.H. subscriber you know we love a good Quiz.


Well, Amy Porterfield has just launched a new Quiz so we had to dive in.


Interesting approach here from Amy. 


The primary promise of the Quiz is to discover if you are one of the 3 types of people who could replace their income with a Digital Course.


Then as the main above-the-fold image, she blurs out the three types.


This is sure to build curiosity. Which will drive people to sign up for the quiz.


It is also potentially a big waste of really valuable above-the-fold real estate.


I’m going to go out on a limb and say this page will convert really well for Amy but I would urge caution with this approach.


Directly below the hero section, Amy reverts to more standard practice.

In fact, if I were to see this section above the fold, I wouldn’t have asked any questions.

Amy really cuts to the core of her audience’s desire with the headline.

Could ONE Digital Course Realistically Replace Your Client Work? Your 9-5 Salary?

We’re a big fan of alliteration. However, in this headline, I would remove “Realistically”.

Could ONE Digital Course Replace Your Client Work? Your 9-5 Salary? 

This version Is shorter, snappier, and easier to understand. 

A word like realistically may spark skepticism in the reader. Skepticism leads to distrust.


Opt-in Page Swipe Files


Psst..want the secret to a killer opening hook?

Opening hook

Opening hook swipe right there!

I’ll let you in on a little secret, X to X.

  • I’ll let you in on a little secret, quilter to quilter.
  • I’ll let you in on a little secret, herbalist to herbalist.
  • I’ll let you in on a little secret, yogi to yogi

People love to feel they are on the inside. That they know something others don’t.

People want to feel like they are in the popular gang.

You can definitely leverage it in your ads.

This ad is more than likely a retargeting ad for Amy’s second signature program – 

List Builders Society.

I say retargeting because running FB ads to a cold audience for a $497 product is a tough ask. 

Even for Amy Porterfield.

Facebook Ads Swipe Files


A super sales page conversion boosting web app

sales page conversion

Amy has a defined offer page layout, and I am a big fan.


Easy on-page navigation at the top. 


Very prominent Enrol Now button in the header.  


Image to the left. Headline, Subhead, and hero body to the right.


But what I really love and you should check out today is a widget in the middle of the offer page:



Look for the section: Calculate How Long It Will Take To See Your Subscribers Tick Up


Depending on how many hours you can dedicate a week you can move the slider.


As you do the “You’ll be finished in” time changes.


As well as being a really cool web app. This is a very powerful psychological mechanism.


It puts the power and results of the program in the hands of the user.


The question is no longer will I get a result from this program.


The result is guaranteed. The only variable is the amount of time I put into it.


It also tells me that I can take the program in my own time. 


This is especially important as we approach Christmas.


I also love how Amy has worded her payment plan:

  • Buy Now + Pay Monthly
  • Buy Now + Get An Extra Bonus

This is likely to save her lots of time and energy dealing with refund requests or payment plan stoppage requests.

Sales Page Swipe Files