Unlocking the Secrets of a Membership Launch
Today we’re diving into a launch by Tracey Harris for her Social Method Society.
The Social Method Society membership is AUD $70 (USD $45) per month with an annual payment option of AUD $700 (USD $456).
Tracey is using a 3 webinar launch strategy.
This will see her repeat the same live webinar on Tuesday, Thursday, and Friday.
This can result in a very long open and complex open cart period.
A more common option is to run the 3 webinars over 2 consecutive days.
This compresses your open cart period and keeps your email strategy simple.
Tracey is using the Demio platform to deliver her webinars which gets a big thumbs up from us.
Here is a link to Tracey’s offer page:
- https://tracyharris.co/join/
3 Elements To Inspire Your Ad Campaigns:
- I love the headline structure – Why you are struggling to do {TASK} and {DESIRABLE OUTCOME}, and what to do instead. The copy and structure of the opt-in page are heavily influenced by Russel Brunson.
- “3 Secrets” is directly from Russel’s Perfect Webinar playbook, and the mechanism works. The number 3 is magic in marketing. It is the number of points we can hold in our heads and remember. 3 seems manageable and definitive, but there is enough “value”. It also gives the person opting in confidence that even if they are doing one or two of the points, there is still value in attending.
- Nice use of the “Minus the overwhelm, anxiety, fear and wasted time” We normally see this as part of the headline formula “Get {Primary Desire} Without {Primary Frustration}. It’s a nice addition here as a stand-alone line.
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