offer page

Avoid Common Pitfalls and Optimize Your Offer Page

Avoid Common Pitfalls and Optimize Your Offer Page

offer page

Avoid common pitfalls as we dissect Marisa Murgatroyd’s offer page, providing valuable insights for optimizing your own approach.

I hate the word “Skyrocket”. It’s meaningless waffle. 

It doesn’t give your audience any indication of the measure of the transformation possible.

Overall I am not a fan of the headline. 

It lacks any form of specificity or transformation. 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

I do love Marisa’s support and FAQ section at the very top of the page.

It’s clear one of the key questions they get is….”What is an Experience Product?”

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

Offer Page Swipe Files:

Membership Offer Page

Membership Offer Page: Mastering Irresistible Sales Copy

Membership Offer Page: Mastering Irresistible Sales Copy

Membership Offer Page

Matthew’s excellent copy follows through to his membership offer page.

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

Simple and to the point. 

Promises his avatar the number 1 thing they want – a committed relationship.

Makes it sound simple – “What, there are only three steps?”

Provides a guarantee via a “formula”.

Highlights that people will get 3 free bonuses worth $447 when they sign up.

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

Membership Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

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Mini-Product Sales Page Template for Course Creators

Mini-Product Sales Page Template for Course Creators

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Let’s take a look at a simple sales page for a $48 mini-product from Paul Xavier.

 

Offer pages don’t need to be a work of art.

 

Paul uses 3 background colors and one call to action color. 

 

All the images are from the course content. 

 

There is nothing fancy or spectacular. He lets the copy do the talking

 

The primary promise is simple – Learn Professional Content Creation In Just 14 Days. 

 

My only points for improvement for the above-the-fold section is that there is no description of the transformation. 

 

The closest he gets is – “produce cinematic & emotional videos without wasting months” 

 

This proves that if you are selling a program that solves a big problem for people (knockout offer), you don’t need to work as hard with your copy.