Alright, listen up folks! If you want more clicks and engagement in any copy, you draft, you need to apply A.I.D.A

AIDA is a copy model that stands for 

• Attention
• Interest 
• Desire
• Action

And let me tell you, it’s the secret sauce to making your customers crave your product!

First up, Attention. This is all about getting your customer to notice you and your primary promise. Think of it like being at a crowded party, you gotta be the one that catches their eye and makes them wanna come talk to you.

Next up, Interest. Now that you’ve got their attention, you gotta keep ’em interested. Think of it like a first date, you want to be interesting enough to make them want to see you again.

Now for the big one, Desire. This is where you make your customer want what your offering so bad, they can almost taste it. Think of it like being at a fancy restaurant and seeing a dish that looks so delicious, your mouth starts watering.

And finally, Action. This is the call to action, the part where you tell your customer what to do next, whether it’s singing up for your lead magnet or buying your offer. It’s like being asked out on a second date, you gotta make it clear what the next step is.

And that’s it, AIDA in a nutshell! Remember, it’s all about getting their attention, keeping their interest, building desire, and taking action!