Strategic Business Positioning For Course Creators

Want to get your audience to buy? It’s all about positioning.

No ad review for you today. We’ve got something far more important to talk about.

Donald Miller has launched a new online course – Small Business Flight School.

It’s a 6-month program priced at $2,495

His promise is to double your revenue in 12 months. 

Just sit back and think about that for a second. It ticks all the boxes:

  • Specific
  • Measurable
  • Time-bound
  • Highly Desirable
  • Solves a #1 Pain Point

But that isn’t why I’ve included it today. 

I want to talk about the lead magnet Don has released for Small Business Flight School.

It’s called – Double Your Revenue Challenge.

What do you get? A simple two-page document that, in Don’s own words:

This free worksheet will help you determine what you need to do to meet the goal of doubling your revenue within just 12 months. With this worksheet, you’ll…

  • Work smarter with what you already have
  • Map out your growth plan
  • Align your team around the same goal

To doubling your revenue,

In the worksheet, Don gets you to list the revenue increases for each specific product you offer to double your business.

He gets you to go through a simple but precise process and physically write out your growth targets.

Let’s play a game for a minute. Pretend you are $500,000-per-year business.

You have just created a written plan to generate $1,000,000 revenue in the next 12 months.

And then Don asks you for just $2,495 to turn your plan into reality.

I’d say that’s a GRAND SLAM OFFER.

So now think about your business.

What could you give your audience for free that would future position them into their dream outcome?

The answer will very rarely be more information.


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