Facebook Ads Optimization Strategies for a 5-Day Challenge
Discover powerful strategies to optimize your Facebook ads for a successful 5-day challenge. Learn how to drive registrations, boost conversions, and maximize results with these effective optimization techniques.
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Analyzing Successful Facebook Ad for a 5-Day Workshop
This video ad is from Kelly Roach leading into her Scale with Simplicity, 5-Day Workshop.
Some key takeaways:
- I’m not a fan of the direct callout “For Coaches & Consultants who want….”. This is a lazy approach to copywriting. I prefer a problem/solution or pain/pleasure approach to capture attention in the opening hook of an ad. This can either be in the form of a question, statement, or quote.
- The hook is specific – 7 figures in 12 months. The more specific your copy, the more interest will be invoked, and the more people will pay attention.
- Kelly establishes authority quickly. One improvement here is to flip the order of the 2nd paragraph. Put the customers first. People don’t care that Kelly has built an 8 figure business. They want to know if she can help them build a 7 figure business. But they need to know that Kelly has the experience and knowledge to help them do what she is promising.
- Kelly provokes desire at a good point with a short, easy-to-understand question. Will you be next? Questions are an essential element of Ad copy. Make sure you include, so questions to draw people deeper into the conversation.
- The “what” of the primary promise is strong. From “Overwhelmed owner-operators to visionary CEOs”.
- The transformational promise is good but could be improved by making it more specific. For example, what could you see people doing when they have abundance and freedom?
- The ad rounds out a direct CTA. I prefer using a transformational CTA. Click the link below to scale to 7-figures this year.
- A big improvement would be to include some information about how they are going to help people achieve the primary promise. What is the offer of the ad?
Pre-Launch Opt-In Page for Your 5-Day Challenge/Workshop
Kelly Roach has opened up registration for her pre-launch, a 5-day challenge/workshop.
Some key takeaways:
- A beautifully clean and simple opt-in page.
- I always like to test an image of the creator on a pre-launch opt-in page. It begins the relationship-building process, which is needed during the offer phase.
- Note that Kelly didn’t include a logo. Logos don’t move people to action. Brand building can come after the opt-in. The only goal is to get people to click the link and register for the workshop.
- The primary promise is clear from the headline and subhead. Undoubtedly this opt-in page will convert well for Kelly as she has an established track record. However, there is nothing unique about her proposition or her mechanism. Without a big name or a track record, she would have to work harder to show how she is different to everyone else, offering something similar.
- She could also do a better job of painting the transformation. What will life be like when you have a multi-million.
- It is important for a challenge or a live launch that you give people some idea of the dates. Too much or too little info will lower your conversion rate. I like how Kelly has outlined the schedule. This is something you can copy directly from her page –
Free 5-day workshop starting
January 23rd at 12:00pm EST
- “Learn the proven process” is a staple copywriting technique to give people certainty that not alone do you know how to do something but you can help them achieve the same outcome. If you have a process, then anyone can follow it and get the same results.