How to Craft Successful Launch Strategies

The key to a successful launch is having a rabid audience that’s whipped into a frenzy.

An audience waiting impatiently for an opportunity to buy something from you.

So the question becomes, how do we whip our audience into a buying frenzy?

The answer; We show them a future so good it makes their wildest dreams look dull.

It might sound easy, but it’s not.

The key is painting a future beyond their wildest dreams that they believe they can achieve.

Sure, we can make massive promises, but how do we make people believe this time will be different? 

How do we show them this time they will get the promised results?

We do this by: 

1. Understanding their current pain points and frustrations and what’s stopping them from moving forward
2. Being able to speak accurately about their primary goals, dreams, and ambitions. 
3. Showing them a set of simple steps to take them from where they are to where they want to go.
4. Proving you have a proven framework to get them to where they want to go.
5. Proving you are the person they want to lead them to where they want to go.

Let’s dive into Stu’s funnel.

Most launch funnels start with the promotion of a pre-launch workshop or webinar.

Stu starts well in advance with not just 1 lead magnet but multiple lead magnets.

The lead magnets align with the awareness and experience levels of the different avatars who will go onto to purchase his course.

Looking through the Meta Ad Library, I have found 4 different lead magnet offers:

• 101 Membership Niche Guide

This is aimed at the least aware people. 

They like the idea of an online business but have no idea where to start.